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Veikkaus Launches B2B Subsidiary “Fennica Gaming”
The international business-to-business operations of Veikkaus’ subsidiary Fennica Gaming Ltd have been launched. The company engages in the provision of game services and products to corporate customers on international game development markets.
Timo Kiiskinen, Managing Director of Veikkaus’ new subsidiary Fennica Gaming and former SVP, New Business of Veikkaus Oy, is thrilled about the new company and the launch of the new business.
“The long and thorough preparations are now over, and we have launched the new business operations. We are living historic moments in our industry. The new company enables us to commercialize the gambling industry expertise that we have in Finland,” Timo Kiiskinen said.
At the beginning of 2022, a new Lotteries Act was adopted in Finland, enabling Veikkaus to launch international B2B operations. This was a big step, also welcomed by the members of the board of the new company: Mr. Olli Sarekoski, President and CEO of Veikkaus Oy, Mr. Ari Aarnihuhta Veikkaus’ CIO, Ms. Regina Sippel, Veikkaus’ CFO, and Ms. Hanna Kyrki, General Counsel at Veikkaus.
Fennica Gaming has already signed its first business contract with Lotteries Entertainment Innovation Alliance (LEIA). The first gambling companies to adopt games by Fennica Gaming were the Norwegian company Norsk Tipping and Svenska Spel. The eInstants developed in Finland, Sinnatagger (The Tantrums), and Tuttifrutti (Fruttis) have been available on Norsk Tipping’s website since 20 April, Gullfeber (Northern Jack) from 26 April and Fugleflokken (Chirpamore) from 2 May. In Sweden, players have had access to Nokkapokka (Chirpamore) since 25 April.
“Norsk Tipping has followed the development of eInstants at Veikkaus with keen interest over many years. We are building up a new portfolio of games in an entertainment category we call Yezz, and the games from Fennica with innovative game play, modern Scandinavian design and interesting game logic are an important addition to this portfolio. This initiative supports our endeavours to encourage our players to adopt games involving lower risks of generating problematic player behaviour. It is, as such, also one of Norsk Tipping’s many effective measures to promote responsible gaming,” Hans Erland Ringsvold, Head of Gaming Operations of Norsk Tipping, said.
“We are working passionately to develop our customers’ game business through high-quality gaming content, reliable solutions, and responsible player understanding. In our view, it is always important to think about the players. We are more than glad to help you find the best customer solution to develop your business,” Joni Hovi, SVP of Fennica Gaming, said.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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