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LOW6 APPOINTS MULTIMEDIA SALES EXPERT CHRISTOPHER YATES TO LEAD NORTH AMERICAN PARTNERSHIPS

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Appointment further strengthens Low6’s expansion in North America; Yates will work closely with Low6 Chief Revenue Officer and Commercial Team, building and bolstering Low6’s partnerships
Low6 Limited Inc (Low6), a leader in sports mobile gamification technology, announced today the appointment of multimedia sales veteran Christopher Yates. With nearly 30 years of experience building businesses and ramping revenue for reputable brands, publishers and young startups, Yates, joins Low6 with immediate effect and will support the company’s Chief Revenue Officer, Ben Barker, to drive its expansion in North America.
 
“We’re delighted to have Chris join the team to spearhead our Sales and Partnerships in North America,” commented Low6 CEO and co-Founder, Jamie Mitchell. “Chris is a proven sports leader, and his experience and relationships within the U.S. will be invaluable to us as we build on our partnerships with the PGA Tour, Learfield, and the Cincinnati Bengals, amongst other significant clients.”

Chris Yates, Low6: “I am thrilled to be joining one of the leaders in Free To Play sports gaming and technology. I have been impressed with the team at Low6 and their ability to develop award winning, innovative and creative solutions that redefine the future of sports mobile gamification.

“Through their ability to harness the power of gamification, combined with leveraging data, Low6 has created a unique and extraordinary opportunity for sports franchises, leagues, sportsbooks, and media outlets worldwide, to engage and monetize their digital fan base. It’s an exciting time in this rapidly evolving space, and I share the team’s enthusiasm to bring unique gaming experiences to partners worldwide.”

Yates’ decorated career in sports, entertainment and gaming include being a lead in Global Partnerships for Feld Entertainment, Tough Mudder, The Women’s Tennis Association and Stardoll Media. The latter of which was successfully merged with Roblox. He also held the position of Vice President, Digital for Time Inc. where he managed a senior Corporate Advertising Sales and Marketing team across all of Time Inc.’s 32 digital properties. His accolades also include launching Nick.com, Nick Games & Sports & NickJR.com for Viacom/MTV Networks.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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European Gaming Congress 2024 (Warsaw, Poland)

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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