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B2B Gaming Acquires Asia Live Tech and Start Live Casino
Asia Live Tech has officially announced the acquisition of its company, along with that of its sister company Start Live Casino, by B2B Gaming.
B2B Gaming has been a rising force in the iGaming industry for some time and has been engaged with ALT and SLC in closed-door meetings to acquire both companies. After reviewing the potential growth and benefit that this can bring their clientele, ALT and SLC formally finalised their sale to B2B Gaming.
As part of the acquisition, B2B Gaming takes full ownership of all intellectual property, games, systems, and properties of both Asia Live Tech and Start Live Casino, thus directly servicing their customers moving forward. As part of the terms of the acquisition, staff at Asia Live Tech and Start Live Casino will be retained, meaning customers will still have a familiar face to deal with.
The upper management of Asia Live Tech and Start Live Casino will enter a six-month transition period to ensure that B2B Gaming is up to speed with all the companies’ clients, so ensuring the transition will progress smoothly before they permanently exit the company. ALT and SLC have expressed good wishes to them for their next ventures and thanked them for their commitment over the years in developing both Asia Live Tech and Start Live Casino into internationally renowned companies.
The acquisition promises more offerings and enhancements to existing clients of Asia Live Tech and Start Live Casino, as well as to the customers of B2B Gaming. The combination of systems with years of stability plus new cutting-edge games means the limits are endless as the era of B2B Gaming gets underway.
In line with this and as agreed by the stakeholders, the acquisition will entail a single brand direction to ensure there is no confusion among customers. Going forward, all branding will solely reflect B2B Gaming, while the corporate websites of Asia Live Tech and Start Live Casino will shortly be redirected to B2B Gaming’s official website.
In a joint statement to customers, ALT and SLC stated: “We deeply care about you and wish our clients continuous growth and more success in the years to come. You are in safe hands with B2B Gaming and will for sure have more offerings to avail in the days to come.”
They ended by reassuring customers that the decision was reached only after ensuring that customers’ business interests would not be affected; instead, it would bring them more benefits.
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Descend into the dark with Divina Commedia I Nove Cerchi
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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.
The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.
The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.
Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.
Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”
Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.
The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.
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Kambi Group plc partners with Holland Gaming Technology in the Netherlands
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.
As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.
The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.
Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”
Eddy Hultermans, director of Holland Gaming Technology Ltd, added: “Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”
The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.
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IESF Announces 10th Presidential and Board Elections
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The International Esports Federation (IESF) has officially announced that its 2025 Presidential and Board Elections will take place on December 6, 2025, in Kuala Lumpur, Malaysia, during the 17th IESF General Assembly.
Marking the 10th Presidential Election in IESF’s history, this milestone represents a defining moment in the federation’s mission to unite and elevate the global esports community under one inclusive and transparent framework.
As the only International Federation recognized for upholding the governance principles and regulatory standards of the international sports system, IESF continues to lead efforts to strengthen integrity, accountability, and sustainable development within esports.
The election will determine the next IESF President and Board, who will guide the federation through a new era focused on unity, transparency, and sustainable development.
“IESF sets the standard of world esports governance — one built on trust, collaboration, and accountability,” said Boban Totovski, IESF General Secretary. “With the upcoming elections, the Secretariat and the Board will once again ensure a fair and democratic process that reflects the highest standards of integrity and professionalism. Our mission is to safeguard the credibility of esports governance and to guarantee that every member federation has an equal and respected voice in shaping the federation’s future.”
The Candidates
The official candidates for the IESF Presidential and Board Elections 2025 are as follows:
For IESF President:
Vlad Marinescu, who guided IESF through a period of transformation from 2020 to 2023, stands as a candidate for the 2025 Presidential Election, reaffirming his vision for a united and recognized world of esports.
Samart Benjamin Assarasakorn, current board member of IESF since 2023, will also stand for the role of President, committed to transforming IESF into a world-class federation that empowers every member nation.
For IESF Board:
- Duane Mutu – New Zeland
- Hayder Alkaales – Iraq
- Clint Kennedy – United States
- Flip De Bruyn – Namibia
- Constantine Surkont – Argentina
- Lokesh Suji – India
- Afiq Fadhli Bin Narawi – Malaysia
- Filip Soc – Montenegro
- Kaung Myat San – Myanmar
- Daniel Paulus – Germany
- HRH Prince Omar Bin Faisal – Jordan
- Yoav Sochen – Israel
- Elin Yoojung Moen – Norway
- Doniyor Djuraev – Uzbekistan
IESF continues to unite national federations and empower the next generation of esports leaders. The 2025 elections reaffirm the federation’s commitment to building a recognized and inclusive future for esports, one that transcends borders, connects cultures, and inspires unity through competition.
The results will be announced during the IESF 2025 General Assembly, where member federations will cast their votes to shape the next era of global esports leadership.
This 10th Presidential Election marks not only a milestone in IESF’s history but the beginning of a new era of governance, unity, and excellence in esports.
The post IESF Announces 10th Presidential and Board Elections appeared first on European Gaming Industry News.
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