Affiliate Industry

Betcris confirms team for ICE London and iGB Affiliate London

Published

3 years ago

March 31, 2022

Reading Time: 2 minutes

ICE London is now only a few days away. One of the largest events for the global gaming community, it returns as a live activity following a hiatus due to COVID-19. Betcris, Latin America’s leading gaming operator announced its participation in the events last December. The company has now provided more details about who will be present.

ICE London was originally scheduled to be held from February 1 through February 3, and iGB Affiliate London from February 2 to 5. However, they were delayed due to the COVID-19 Omicron variant. These events will now be held on April 12-14 and April 13-14, respectively.

ExCeL London will host ICE events, as well as iGB Affiliate events. The week will begin with the ICE VOX conference on April 11. The World Regulatory Briefing and International Casino Conference will be the first conference.

European Gaming Congress 2024 (Warsaw, Poland)

The iGB Affiliate conference, for which visitors from over 76 countries have registered, will begin on April 13, and will also host the annual iGB Awards at Troxy the following day. The awards, which honor individuals or companies in 15 categories, are returning to an in-person presentation.

The iGB Affiliate Conference series includes 13 streams and features sessions dedicated to key areas, such as the 2022 FIFA World Cup. Other topics include geo/vertical market segmentation and international digital marketing.

Betcris will be exhibiting at the iGB Affiliate London, “the most international and diverse edition of the event on record.” It will have representatives available to help attendees network and give insight into the company’s role in shaping the global gaming industry. Betcris confirmed that an entire entourage of company experts will be on hand, including:

Head Business Development, Fernando Garita
Country Manager Brazil, Angelo Alberoni
Affiliates Manager, Jonathan Badillla
Business Development Project Manager, Esteban Quesada
Member of the Board Betcris Poland, Jacek Jakubowski
Project Manager Poland, Iwona Gniech-Janicka
Head of Marketing Betcris Poland, Łukasz Kieza

Stuart Hunter, Clarion Gaming’s managing director, previously stated that two factors influenced his decision to select the April dates when it was determined a delay was needed. He explained that Clarion had consulted with customers all over the globe and concluded that Omicron was too unpredictable and the market too unstable.

The main purpose of the event is to provide a safe and secure environment for visitors and staff. Therefore, the decision was made to postpone the events to mid-April. Hunter explained that Clarion also did not want to conflict with the Indian Gaming Tradeshow & Convention in Anaheim, CA, taking place April 19-22.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

3 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.