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EU Sees Major Gambling Brands Ads Halved on IPR-Infringing Sites in 2021
The European Gaming and Betting Association (EGBA) has welcomed the 55% decrease in advertising from major gambling brands in the EU being placed on websites which infringe upon intellectual property rights.
The reduction was reported by the European Union’s Intellection Property Office (EUIPO) in a new study. The study found, during 2021, advertising from major gambling brands – including EGBA members – had decreased by 55% on IPR-infringing websites in the EU, despite overall advertising from all sectors increasing by 26%.
The study analysed the amount and type of online advertising found on IPR-infringing websites and apps in the EU, such as streaming sites for sports, movies or TV shows. These websites and apps generate revenue by selling advertising space and, according to EUIPO, advertising from legitimate brands can be placed on these websites or apps unintentionally because of the “very complex internet advertising ecosystem”.
According to EUIPO, the presence of advertising for brands on IPR-infringing websites and apps “can confuse consumers and mislead them” to believe that the content provided on these sites is legal.
On IPR-infringing websites, EUIPO found a significant 55% decrease – from 18% in Q1 to 8% in Q4 – in major gambling brand advertising during 2021, which follows a previous 20% decrease in 2020. The study also found that, in 2021, advertising from all gambling brands – including major brands and other brands – had decreased marginally on IPR-infringing websites, from 28% in Q1 to 25% in Q4. In terms of mobile apps, gambling accounted for less than 1% of advertising impressions for apps.
The EGBA welcomed the progress made in recent years to reduce the placement of advertising from major gambling brands, including EGBA members, on IPR-infringing websites and apps. However, EGBA recognised that, with gambling representing 25% of advertising impressions on IPR-infringing websites, there is still more work to be done by the entire gambling sector to ensure its advertising does not support IPR-infringing online content.
In recent years, the trade association has worked closely with the European Commission and various cross-industry stakeholders at EU-level within the framework of a memorandum of understanding (MoU) which aims to limit IPR-infringing online advertising. The MoU is a voluntary agreement facilitated and coordinated by the European Commission, and is open to all partners. EGBA encouraged gambling operators to join the association and its members “in signing up to the MoU and its aims.”
“I’m pleased to see consistent and significant, year-on-year progress by Europe’s major gambling brands, including our members, to reduce the placement of advertising on IPR-infringing websites and apps. But there is still more work to do, and we encourage Europe’s gambling operators, and their advertising affiliates, to play their part by ensuring their advertising, and its placement, is conducted in a responsible way. We look forward to continuing our cooperation with the European Commission and other stakeholders, at EU-level, to reduce IPR-infringing online advertising,” Maarten Haijer, Secretary-General of EGBA, said.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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