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European Gaming Congress 2024

Bally's Corporation

Bally’s Provides Update on Long-term ESG Strategy

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Bally’s Corporation announced a number of notable accomplishments regarding the Company’s long-term environmental, social, and governance (ESG) strategy.

Among them is the establishment by the Board of Directors of an official committee that will oversee further development of Bally’s ESG initiatives (the ESG Committee). Robeson Reeves, President Interactive, will chair the ESG Committee, which will also include Soo Kim, Chairman of the Board, Lee Fenton, Bally’s CEO, and Wanda Y. Wilson, an independent director of Bally’s since 2019.

The ESG Committee will be responsible for continuing to formulate ESG strategies and goals, identify and evaluate ESG risks and impacts, and oversee ESG practices at Bally’s.

In addition, Bally’s recently completed a Company-wide sustainability audit, which will help shape its long-term ESG strategy. As part of that strategy, Bally’s is preparing this quarter to publish its Sustainability Accounting Standards Board metrics for fiscal year 2021, detailing the Company’s ongoing focus on environmental excellence, strong governance, and safe operations. Beginning next quarter, Bally’s will begin reporting under the UN Social Development Goals framework.

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“Bally’s is committed to expanding its role as a responsible leader in the gaming industry, serving as an integral partner in the communities in which we operate, and providing transparency to our investors and other stakeholders on ESG topics. Our recent accomplishments represent the first, important steps towards achieving this goal, and I look forward to providing updates as additional progress is made,” Robeson Reeves, President Interactive and Chair of the ESG Committee, said.

In addition to the above-noted accomplishments, Bally’s has also enhanced its responsible gaming platform, attaining the highest rating under GamCare’s Safer Gambling Standard, and launching the “Game in Good Hands” customer promise of a trustworthy, rewarding and responsible brand portfolio. Bally’s also committed, as part of its ongoing support for local and national non-profit organizations, to increase funding of the Bally’s Foundation, which donated more than $3 million in 2021 to programs aimed at curing mental health disease.

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Bally’s Interactive Launches Bally Bet Sportsbook App in Tennessee

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.

Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.

The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.

As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.

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Bally's Corporation

Bally’s Corporation and Palms Casino Resort Announce New Strategic Partnership

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Bally’s Corporation and Palms Casino Resort in Las Vegas announced a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas.

This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally’s Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.

“We are thrilled to join forces with Palms in Las Vegas for this exciting venture. Our goal is to provide our Bally Rewards members with unparalleled rewards and experiences, and this partnership is a significant step towards achieving that,” said Mike Donovan, Chief Marketing Officer and SVP of Gaming.

Bally’s Corporation and Palms Casino Resort in Las Vegas are initially focusing on travel getaways for Bally Rewards members, but they plan to potentially broaden their partnership in the future. By combining the strengths of these two leading companies, they aim to eventually enhance the gaming experience for their guests through tier matching, tournament invitations, and annual trips.

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“We’re pleased to welcome Bally Rewards members to Palms Casino Resort and provide an exciting Las Vegas experience. Partnering with Bally’s Corporation allows us to explore new opportunities and introduce Palms hospitality to Bally’s members,” said Greg Shulman, VP of Casino Marketing at Palms Casino Resort.

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Bally's Corporation

Bally’s Corporation Joins Responsible Online Gaming Association to Advance RG Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association advancing the industry’s commitment to promote responsible online gaming, announced that Bally’s Corporation (Bally’s) is joining the Association in support of ROGA’s mission to enhance responsible gaming (RG) initiatives and best practices and empower consumers to make informed decisions about their online play.

Bally’s will work in collaboration with ROGA’s existing members – bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment – to promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based responsible gaming best practices, and drive consumer education and awareness.

“We are thrilled to welcome Bally’s to ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American. Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts,” Dr. Jennifer Shatley, executive director of ROGA, said.

“We are proud to join the Responsible Online Gaming Association alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all,” Robeson Reeves, Chief Executive Officer of Bally’s Corporation, said.

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ROGA’s members have dedicated more than $20 million in support of ROGA’s mission, centered around five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse, and an independent certification program.

Ushering in unprecedented industry collaboration in support of promoting RG, the Association is currently working towards developing several impactful initiatives to support ROGA’s core mission.

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