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MrQ partners with age verification tech provider HooYu to speed-up KYC and onboarding
MrQ integrates HooYu KYC tools and UI/UX layer to deliver smoother customer onboarding journey
MrQ, the UK’s fastest growing online casino, has integrated the HooYu KYC platform to improve its customer onboarding and KYC journey.
MrQ grew by over 300% in 2021 and customers signing up to play casino and bingo with MrQ can now enjoy a quicker yet more robust customer onboarding process that uses multiple KYC technologies to confirm age and identity.
Smarter technology is one of MrQ’s driving focuses, so when they decided to focus on their customer onboarding journey, they chose HooYu after an evaluation of several KYC providers.
Their new KYC waterfall process uses database checks to confirm name, date of birth and address but where data checks fail, a fully customised HooYu journey is triggered. The customer is then guided through a smooth selfie, ID document and proof of address capture process. HooYu then conducts instant facial biometrics, ID document validation and address proofing processes.
The new MrQ HooYu journey speeds up the user onboarding process, with no need to wait for onerous manual validation checks. HooYu also offers additional features in the HooYu journey such as a payment card check service to automate pay-out checks and open banking to help determine customer affordability.
Savvas Fellas, CEO at MrQ, commented, “HooYu forms a big part of our overall strategy. In addition to that we are really aligned on using technology to push the boundaries of how our underlying businesses operate. We see HooYu as a tool that if leveraged properly can have a huge impact on how streamlined our business can ultimately become”
David Pope, HooYu Marketing Director, added, “Here’s another gaming operator that chose HooYu because of the range of KYC services we orchestrate, the ease of our configuration and integration tools and the quality of the UI that glides the user through their KYC steps.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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