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NSoft exceeds growth expectations, delivering strong Q4 2021 results

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by Dražan Planinić, COO at NSoft 

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

 

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

  • Land-based betting business: 22.5%
  • Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4  2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

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Betting and Gaming Council

Michael Dugher to Step Down as Chair of BGC

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Betting and Gaming Council (BGC) Chair Michael Dugher is to step down after six years at the industry standards body.

Michael, who was the BGC’s founding Chief Executive for more than four years before becoming Chair in April 2024, will leave his position with immediate effect to take up a new role at Brunswick Group, the leading global advisory firm, as Head of its UK Public Affairs Practice. He will continue to work as a freelance business adviser and will remain a Board Member and Director at Nottingham Forest Football Club.

Michael led the BGC from its inception as the new standards body for the regulated industry, bringing together previously separate industry bodies representing land-based casinos, high street bookmakers and online betting, gaming and bingo. He steered the industry through the Government’s Gambling Act Review and the publication of the Gambling White Paper in 2023, which introduced the most extensive legislative and regulatory changes in a generation.

A former Labour MP and Shadow Secretary of State for DCMS, Michael worked closely with the regulator, the Gambling Commission, and other stakeholders to raise standards across the sector. Under his leadership, the BGC introduced and adopted 20 new safer gambling codes containing 100 new standards. A lifelong fan of horseracing, Michael also launched a number of charity initiatives, including the Britannia Stakes charity race at Royal Ascot and the Grand National Charity Bet, which, with thanks to BGC members, has raised more than £6.5 million for a wide range of good causes.

Michael said: “I am immensely proud of everything we have achieved at the BGC. Working with outstanding colleagues and members, we brought the industry together, embraced higher standards in safer gambling and championed an industry that employs tens of thousands of talented, hardworking, decent men and women in communities across almost every part of the UK. We also raised millions of pounds for so many good causes, particularly for racing and armed forces charities that have always been close to my heart.

“In an era when there is sadly so much ignorance and snobbery about betting – not helped, in my view, by the decline in the number of working-class people in Parliament – the BGC did a difficult job in navigating the industry through the previous Government’s gambling review. This resulted in a White Paper that, though not without its challenges, avoided many of the most draconian and disproportionate measures advocated by anti-gambling prohibitionists.

“By embracing change and positively engaging with Government and Parliamentarians, we made the case for an evidence-led approach to regulation and legislation that raised standards, protected jobs and growth as much as possible, and delivered historic deregulation and investment for Britain’s world-leading casino sector – all while keeping customers safe in the regulated industry. This approach is increasingly at risk today given the very worrying growth in harmful gambling in the unregulated online black market.

“I would like to thank all the BGC members and staff who supported me over the years, especially the BGC’s superb Chief Executive, Grainne Hurst. I would also like to pay tribute to the many ministers, shadow ministers and officials at DCMS whom I was privileged to work with. I wish the industry, and the sports that rely on its funding, not least British horseracing, all the very best for the future.”

BGC Chief Executive Grainne Hurst said: “Michael’s contribution to the Betting and Gaming Council over the past six years has been exceptional. From the outset, he brought clarity of purpose, a trusted standing with policymakers and regulators, and a steadfast commitment to championing a responsible, well-regulated betting and gaming industry.

“Under his leadership, the BGC was firmly established as a credible standards body, uniting a diverse membership around stronger consumer protections and a shared determination to do the right thing, often going beyond regulatory requirements.

“He guided the industry through the most significant regulatory reform in a generation, helping to deliver the Gambling White Paper and shape its implementation in a way that balances consumer protection with the realities of a major UK leisure industry enjoyed safely by millions each month. His leadership was also pivotal in securing long-overdue casino modernisation and proportionate regulation.

“On a personal note, it has been a genuine privilege to work alongside Michael. He leaves a proud and lasting legacy at the BGC, having strengthened standards, unified the industry and ensured it is well prepared for the challenges ahead.”

Ian Proctor, Chairman of Flutter UK & Ireland, said: “Michael worked tirelessly to help establish the BGC as a strong and authoritative body for the regulated industry. During a period of significant policy change, his experience and judgement were invaluable in supporting constructive engagement with Government and the regulator, including through the Gambling Act Review and the delivery of the White Paper.

“I would like to thank Michael for all his hard work and, on behalf of the wider industry, wish him every success in the future.”

The post Michael Dugher to Step Down as Chair of BGC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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10 Alebrijes Eternal

Amusnet Releases “10 Alebrijes Eternal” Slot

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Amusnet has released 10 Alebrijes Eternal – a vibrant game inspired by the legendary Mexican spirit creatures that ignite the imagination. Bursting with life and energy, this visually striking game transforms every moment into a celebration of art, symbolism and chance, where dazzling creatures roam and fortune dances across the reels.

From the very first spin, the world of 10 Alebrijes Eternal comes to life in a symphony of glowing colours and rhythmic soundscapes. The mystical Sun and Moon Scatter symbols light up the reels, opening the door to celestial rewards and elevating the sense of wonder with every appearance. Their radiant presence adds anticipation and depth, guiding players deeper into this enchanted universe.

At the heart of the adventure stands the Expanding Wild Alebrije – a powerful spirit that stretches across the reels, unlocking commanding combinations and infusing each round with magical momentum. Its dynamic transformations turn ordinary moments into extraordinary ones, ensuring that no two spins ever feel the same.

For those eager to jump straight into action, the Buy Bonus feature offers instant access to Free Spins and heightened win potential. It’s a direct invitation to the most electrifying moments of gameplay, perfect for players who prefer to chase excitement without delay.

With its rich cultural inspiration, immersive design, and engaging mechanics, 10 Alebrijes Eternal is more than a game – it’s a living, breathing world where tradition meets modern creativity. Every spin is a journey through colour, mystery and possibility, where imagination runs free, and luck knows no boundaries.

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The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3 or 4 for 4.5x, 15x and 71.5x the total bet, respectively.

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The Alebrije Wild symbol can appear and expand on reels 2, 3 and 4, substituting for all other symbols except the Sun and Moon Scatter symbols.

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The post Amusnet Releases “10 Alebrijes Eternal” Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Playtech Partners with LottoStar to Boost Operations Across South Africa

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Playtech has revealed a new collaboration with LottoStar, a prominent online operator in South Africa.
Under this agreement, over 100 of Playtech’s acclaimed Casino & Live Casino games will be smoothly incorporated into LottoStar’s platform and accessible to its extensive player audience throughout South Africa.
The highlighted titles encompass Playtech’s highly popular Slots and top-tier live dealer offerings, along with effective promotional tools aimed at enhancing player involvement.
Due to its swift growth and significant impact on the continent, South Africa continues to be a crucial market for Playtech’s comprehensive strategy.
This collaboration enhances LottoStar’s remarkable portfolio and reinforces Playtech’s reputation as a top provider of high-quality gaming content, continually adapting to satisfy the demands of players and partners.

Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.

Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.

A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”

The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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