The New York State Office of Addiction Services and Supports (NYS OASAS) has announced the launch of the “Stick to the Game Plan” campaign. The goal of this new multi-faceted campaign is to bring awareness to problem gambling and how to prevent it, and to help direct people in need to problem gambling services.

“As gambling opportunities continue to expand, it is essential that we remind people about the importance of gambling responsibly, and the steps they can take to help avoid risks of developing a gambling addiction. It is also equally important for parents to talk with their children about gambling. This new campaign will give people the tools they need to help prevent problem gambling, as well as direct them on where to find help if they need it,” OASAS Commissioner Chinazo Cunningham said.

“Stick to the Game Plan” is a digital, radio, and social media campaign which will run through April 1, 2022. It is designed to increase awareness of the risks of problem gambling and provide tips on how to prevent gambling harms. The campaign will highlight responsible gaming tips including setting limits on the amount of time and money one plans to spend gambling, limiting the use of alcohol and other substances while gambling, and reminding the public that gambling is not for those under 21 years old.

“For some, gambling is a recreational activity that just involves a fun night out. For others, it can lead to financial ruin for both themselves and their families. This prevention campaign provides the tools to make a plan that allows recreational gamblers to have fun, but also ensure their future financial health,” Assemblymember Phil Steck said.

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“This timely and necessary initiative from OASAS to educate New Yorkers on problem gambling and where to find help is commendable and will save many New Yorkers from financial ruin and worse,” Senator Pete Harckham said.

The campaign also directs people in need on how to find help, including via the NYS HOPELine and through New York State’s regional Problem Gambling Resource Centers.