Caesars Entertainment
Caesars Sportsbook Primed for Super Bowl LVI with Advertising Debut Featuring Star-studded Cast
Caesars Sportsbook, a division of Caesars Entertainment, has announced that it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI.
Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the legendary first family of football, the Mannings (Archie, Cooper, Eli, Peyton), the spot introduces a new installment of Caesars Sportsbook’s popular “Caesar and Cleo” campaign.
“Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings. We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game,” Sharon Otterman, Chief Marketing Officer of Caesars Digital, said.
Caesars Sportsbook’s Super Bowl commercial was brought to life by award-winning director Stacy Wall, who has led advertising projects for brands such as Sprint, Uber Eats, and Honda. Advertising industry veteran Jeff Kling joined Wall to serve as Co-writer & Executive Creative Director.
In addition to the Big Game ad, Caesars Sportsbook will premiere two additional spots during the weekend of February 12-13. The brand will debut a new 30-second spot featuring Halle Berry during the widely-loved Puppy Bowl, to support Best Friends Animal Society – a nonprofit dedicated to animal rescue and adoption. The brand’s responsible gaming ad featuring the Mannings will also run, emphasizing the message surrounding the company’s decades-long commitment to responsible gaming, as well as the tools available on the Caesars Sportsbook app to have fun while playing responsibly.
Caesars Sportsbook is currently live in 22 states and jurisdictions—16 of which are mobile—and operates the largest number of retail sportsbooks across the country. The app offers countless pre-match and live markets, extensive odds, flexible limits, and for Super Bowl LVI will offer more than 2000 prop bets on the game, making it the most dynamic sports betting app available.
Caesars Sportsbook is the only app that rewards sports bettors with every wager through its legendary customer loyalty program, Caesars Rewards. Bettors can earn Tier Credits and Reward Credits that can be used to unlock exclusive hotel, food & beverage, entertainment, and gaming opportunities at Caesars destinations across the country – including at the heart of the Las Vegas Strip – as well as bonus cash in the app. Caesars Sportsbook has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.
Powered by WPeMatico
Caesars Entertainment has become the first online casino operator to launch a beloved suite of online slot titles from Aristocrat Interactive. The debut lineup is now live in West Virginia across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, solidifying Caesars’ position as a leader in bringing well-known land-based brands to regulated iGaming markets.
The initial exclusive rollout features standout Aristocrat titles, including 5 Dragons, Fu Dai Lian Lian Panda, and Super Mouse Grand. With these games now live, Caesars will continue to expand its West Virginia catalogue with the addition of other popular Aristocrat Interactive releases, including Mo’ Mummy and Buffalo, two of the most iconic slot franchises on casino floors across North America, as well as coordinate targeted promotions and Caesars Rewards experiences for eligible players.
“So many of our players have discovered Aristocrat’s titles while visiting our resorts in Las Vegas or traveling to other Caesars destinations and we are excited to be the first to bring that same experience online in West Virginia. With these popular titles now live on our platforms, players can enjoy the games they know and love with the rewards and reliability they expect from Caesars,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“Caesars has been an important partner in bringing our content to players across the country and we are excited to see this portfolio now live in West Virginia. Expanding access through Caesars’ platforms allows us to reach more players in a way that feels both familiar and fresh,” said Dylan Slaney, CEO at Aristocrat Interactive.
The launch reflects Caesars’ ongoing strategy of providing industry-leading gameplay options to players across all approved jurisdictions through collaboration with top-tier game studios. Aristocrat titles are now available on Caesars’ premier online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
While the Aristocrat titles are exclusive to Caesars’ online platforms in West Virginia, Caesars’ online casino platforms are accessible on iOS, Android and desktop for players 21 and older in New Jersey, Pennsylvania, Michigan, and Ontario, Canada. These platforms offer an elevated online casino experience with exclusive Caesars-branded games, high-limit slots, private live dealer tables, linked progressive jackpots, poker, and roulette variations and more.
The post Caesars Launches Aristocrat’s Online Slot Titles in West Virginia appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment and The Resort at Summerlin will celebrate the official grand opening of Caesars Race & Sportsbook at The Resort at Summerlin with a ribbon-cutting ceremony and ceremonial first bet on Tuesday, 3 March.
The event will feature former Vegas Golden Knights defenseman Deryk Engelland, along with remarks from Eric Hession, President of Caesars Digital, and Michelle McHugh, Vice President and General Manager of The Resort at Summerlin. Following the opening, there will also be a special VGK Watch Party inside the new sportsbook for the 4 p.m. Golden Knights game with special giveaways and promotional offers for sports fans.
Caesars Race & Sportsbook at The Resort at Summerlin is the first Caesars Sportsbook location to open in Summerlin.
The post The Resort at Summerlin to Open New Caesars Sportsbook appeared first on Americas iGaming & Sports Betting News.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia
Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.
West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins
Grand Gold Edition, Magic Spins and Hot Slot: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity, Hold the Jackpot and Sticky to Infinity, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.
“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.
“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”
The post Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
-
bingo6 days ago -
Compliance Updates6 days ago
EGBA Urges EC to Tackle Rising Online Fraud in Gambling Sector
-
Greentube6 days ago
Greentube hauls in big wins with Rumble Riches™ Haulin’ Gold™
-
Baroness Fiona Twycross4 days ago
BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market
-
DEGEN Studios6 days ago
DEGEN Studios ignites a brutal blood feud with Vendetta Fury
-
Adam Pentecost Chief Revenue Officer at Gaming Corps6 days ago
Gaming Corps Taps Betty to Boost Content Options for Ontario Players
-
Bonus Rush5 days ago
RAW iGaming launches BONUS RUSH® – a new family of feature-focused games
-
Big Time Gaming4 days ago
BTG brings iconic board game action to the reels with MONOPOLY MEGAPOTS™
