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ASX Launches Next Generation Fantasy Rugby to Coincide with Six Nations

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ASX Sports, the only next-generation virtual sports exchange to offer fans live, free to play in-game ‘trading’, today added rugby to its platform, powered by data from Rugby Analytics.

The launch comes ahead of the February 5 kick-off of the annual Six Nations Championships and the opening game between Ireland and Wales; and will cover all 15 games in the five-week tournament allowing fans a new dimension to enjoying and participating in the action. In the US, the Six Nations will be broadcast on NBC Sports and its Peacock streaming service. The US has an estimated 1.3 million people participating in rugby and a further 8.8 million active fans (according to sports and entertainment insights and analytics firm Gemba).

Statistics from Europe from last year’s tournament show a rising TV audience for the Six Nations with England versus Scotland hitting a peak of 8.4 million viewers in the UK on ITV and France versus Ireland attracting close to 6 million viewers on France 2, the best television audience for a Six Nations match since 2014.

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Paddy Power, President at ASX, said: “The Six Nations is one of the most exciting international sporting events, enjoyed by a global audience. We are now offering fans even more engagement through our live, real-time fantasy games and second-screen experience. The anticipated success of this launch will provide us with momentum and a springboard to add other sports leagues and tournaments in short order.”    

ASX’s Sports NFT Exchange resembles a virtual stock market and opens the door to a new era in fan engagement. Initial Player Offerings (IPOs) will be held before each Six Nations game and the value of each player will fluctuate in real time, based on performance data ASX processes from Rugby Analytics allowing fans to buy and sell players throughout free to play games to optimize the value of their player portfolios.

In conjunction with the Six Nations Championships, ASX is also launching Sportzcoins, tokens that fans can win in contests and additionally 50 Sportzcoins tokens will also be awarded to every new user who registers to celebrate the official launch of rugby on ASX. Fans can use the tokens to gain entry to premium contests hosted by ASX or to acquire and receive early access to upcoming NFT drops validating ‘ownership’ to specific players.

The launch of rugby on ASX positions the firm to aggressively expand its innovative offerings and partnerships with sports leagues and franchises ahead of its Series A raise that is expected to close in Q1.

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ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025

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As excitement builds for G2E Asia 2025, Zitro is set to make a powerful statement with the debut of its all-new CONCEPT cabinet line alongside a portfolio of new, tailor-made game titles designed specifically for the Asian gaming market. This year’s lineup reflects Zitro’s continued evolution as a key player in gaming innovation, offering both cutting-edge hardware and captivating content.

Among the titles on display will be Legendary SwordTriple Charm JourneyFairyland QuestKing Fu FrogMerging Fu PotsLucky Vaulty, and Cash Totems—each developed with exciting features, enhanced with rich narratives, and high-quality multimedia to elevate player engagement across diverse markets.

Zitro’s rising influence in Asia is evident. The company’s recent expansion in the Philippines—where Zitro’s slot games are among the top performers in casinos within Entertainment City—underscores its rapid success in the region.

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“We are proud to showcase our latest innovations at G2E Asia 2025,” said Sebastián Salat, President International of Zitro. “Our commitment to the Asian market remains steadfast, and we are confident that our player-centric products—crafted with deep understanding of the region’s vibrant gaming culture—will resonate with both operators and players. The introduction of our CONCEPT cabinet line and ambitious 2025 game release roadmap in place marks a new chapter for Zitro in this market, and we look forward to sharing it with the Asian gaming community.”

The post ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025 appeared first on European Gaming Industry News.

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BetComply partners with Binderr to transform iGaming due diligence

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BetComply, the iGaming industry’s most trusted technical and regulatory compliance firm, has entered a strategic partnership with Binderr, the platform and marketplace bringing onboarding into the future.

Together, BetComply and Binderr will revolutionise the way the iGaming industry onboards partners, conducts due diligence and searches for appropriate financial services.

BetComply partners will enjoy effortless onboarding and due diligence via Binderr’s best-in-class platform, as well as access to an extensive marketplace of financial, legal and corporate services.

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Daniel Brookes, CEO at BetComply, said: “It’s a real pleasure to be partnering with the team at Binderr, who have built something genuinely game-changing. Every time we support a client with licence applications or market entry, we face the same time-consuming, manual due diligence process. Binderr makes things significantly simpler, with everything centralised, reusable and more efficient. This isn’t just about saving time; it’s about reducing regulatory risk, improving operational performance and helping our clients scale globally.”

Zak Rose, COO at Binderr, added: “Although iGaming wasn’t our initial target market, we’ve had the chance to speak with a number of gaming providers and it’s clear that what we’ve built is a great fit for the industry. Binderr is designed for high-growth, high-regulation environments just like iGaming. By centralising due diligence and making compliance processes smarter and repeatable, we help remove friction from market entry and ongoing operations.”

Binderr is co-founded by Jacob Appel and Zak Rose, who’ve previously enjoyed success across a number of tech start-ups, including Time to Eat, Bolt and Bolt Food.

The post BetComply partners with Binderr to transform iGaming due diligence appeared first on European Gaming Industry News.

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NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

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NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.

Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.

“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.

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“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.

This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.

The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.

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