BETBY, a premium supplier of cutting-edge sportsbook solutions, has unveiled a game-changing addition to its product portfolio: a proprietary trading model for soccer, developed entirely by the provider’s in-house trading experts. This tool leverages advanced mathematical models to deliver exclusive, localized markets across all league tiers, offering significant competitive advantages to BETBY’s network of operators.

The new semi-automated model allows BETBY to generate precise and dynamic odds from raw data inputs, significantly reducing reliance on third-party feed providers. Once the data is inserted, the model autonomously creates accurate odds that require only minimal monitoring from the trading team. This streamlined process empowers operators to achieve new levels of efficiency, while unlocking unique markets that would otherwise be inaccessible.

Designed to support both top-tier leagues and underexplored competitions, the model opens the door to a broader and more customizable betting offering. With greater control over market creation, operators can now launch exclusive tournaments and leagues tailored to their user base, enhancing conversion, retention, and engagement.

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The rollout of BETBY’s in-house soccer trading model coincides with the start of most European soccer seasons, giving operators an immediate edge as betting activity surges.

“Our in-house soccer trading model marks a significant advancement in sportsbook flexibility and performance,” said Andris Backovs, Head of Trading at BETBY. “By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock the potential for exclusive tournament experiences, just in time for the kickoff of Europe’s top leagues.”

This latest product launch underscores BETBY’s ongoing commitment to technological excellence and market adaptability. It reinforces the provider’s position as a forward-thinking partner for operators seeking smarter solutions in the iGaming industry.

Blueprint Gaming™, the leading UK slot supplier and member of the Merkur Group, has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus.

The latest move from Blueprint marks a standout moment in its exclusive content rollout for bet365, elevating its comprehensive library with its most compelling title yet.

The stylish new variant combines gameplay from the hit March 2025 release, Kong 3 Even Bigger Bonus, alongside the iconic bet365 name, with its first-class casino offering enjoyed by millions of players worldwide.

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The collaborative title has already achieved impressive numbers since its launch, with bet365 confirming that player stakes have significantly exceeded company expectations across all live markets. Its initial standout performance ranks it first in comparison to all previous Blueprint titles launched with the operator since 2023.

The 6×4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail. The latter concludes with the Super Kong bonus feature, which presents players with a choice of three modifiers promising extra bonus spins, frequent collects or a boosted trail.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.

“Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customisation, when combined with strong brand recognition, can drive exceptional results.”

A spokesperson at bet365, said: “Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.

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“Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and even Bigger Bonus features!”

• Revenue increases by 32 percent to € 101.5 million
• EBITDA rises by 76 percent to € 35.4 million
• Number of monthly active customers for lotteries grows by 12 percent to 1.515 thousand
• Gross margin from lotteries improves to 17.3 percent

ZEAL Network SE, Germany’s leading online provider of lottery products, recorded substantial and sustainable growth in key performance indicators in the first half of 2025. Group revenue increased by 32 percent to € 101.5 million in the first six months of the year (2024: € 76.8 million). EBITDA rose by 76 percent to € 35.4 million (2024: € 20.1 million).

“We once again achieved strong results in the first half of 2025. ZEAL’s continued growth path proves that our business model is highly robust and scalable over the long term,” commented Helmut Becker, CEO of ZEAL. “We are in an excellent position to further expand our market leadership in a growing industry.”

Andrea Behrendt, CFO of ZEAL, added: “Our half-year results are a true team success – especially given that the jackpot situation was rather weak compared to the previous year. Challenging market conditions particularly underscore our operational excellence. The significant increases in revenue and EBITDA were driven by further expansion of our customer base and profitability.”

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Lottery Business Revenue Grows by 34 Percent

The strong performance of the lottery business was the key driver of ZEAL’s significant revenue growth in the first half of the year. Despite lower average jackpot levels for LOTTO 6aus49 and Eurojackpot compared to the prior-year period, lottery billings increased by 4 percent to € 527.3 million (2024: € 507.1 million).

Thanks to continued successful marketing initiatives, the average number of active customers per month (MAU) rose by 12 percent to 1,515 thousand (2024: 1,353 thousand).

Additionally, ZEAL was able to improve the gross margin by 3.8 percentage points to 17.3 percent (2024: 13.4 percent), driven by a price increase implemented in the previous year and a changed product mix.

The simultaneous increase in billings and gross margin resulted in a significant 34 percent rise in lottery business revenue to € 91.0 million (2024: € 68.0 million).

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Games Segment Grows by 49 Percent

The Games segment also continued its strong development in the first half of the year. ZEAL expanded its B2C games portfolio to more than 480 titles and increased revenue in the Games segment by 49 percent to € 6.7 million (2024: € 4.5 million).

Significant Increases in EBITDA and EBIT

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Challenging jackpot conditions in the first half of 2025 made new customer acquisition more difficult. Nonetheless, ZEAL continued to invest heavily in sustained growth, acquiring 499 thousand new customers (2024: 592 thousand).

Intensive marketing efforts led to an increase in acquisition costs per new customer (Cost per Lead, CPL) by 41 percent to € 46.93 (2024: € 33.20).

Other operating expenses rose by 15 percent to € 49.4 million (2024: € 42.8 million).

In addition to strategic marketing spend—which increased by 14 percent to € 29.1 million (2024: € 25.5 million)—this was primarily due to higher direct and indirect operating costs. The ongoing development of the product mix led to an increase in direct operating costs by 14 percent to € 9.8 million (2024: € 8.6 million). Indirect operating costs increased by 20 percent to € 10.4 million (2024: € 8.7 million), driven in particular by external consulting services, freelance personnel, and software expenses.

Through efficiency gains and the scalability of its business model, ZEAL was able to increase EBITDA disproportionately to revenue—by 76 percent to € 35.4 million (2024: € 20.1 million). EBIT nearly doubled year-on-year, reaching € 31.1 million (2024: € 16.1 million).

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Based on the strong results of the first half of 2025, ZEAL confirms the forecast published on March 26, 2025.