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European Gaming Congress 2024

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SkillOnNet makes Mexico debut with PlayUzu.mx

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Leading iGaming Group has launched a fully localized version of its PlayUZU brand in the fast-growing market supported by a big-budget TV ad campaign

SkillOnNet, the award-winning Operator and online casino platform with some of the biggest brands in the European Market, has debuted its powerhouse PlayUZU brand in Mexico after obtaining a license in the fast-growing market.

The online casino launch is a fully localized version of its Spanish-speaking casino, which has proved to be hugely popular in Spain as well as other LatAm markets.

PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets, with no wagering requirements whatsoever and other unique features including OJOplus which gives money back in real-time on every bet win or lose

The arrival of PlayUZU in Mexico is being supported by localized digital marketing including social media and influencers along with a big-budget TV ad campaign.

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European Gaming Congress 2024 (Warsaw, Poland)

Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish-speaking markets in Latin America ensuring local payment methods and the right local appealing games are all available from day one.

Given how big video bingo games are in Mexico, PlayUZU will also build on the format’s popularity by introducing a fully localized P2P bingo product.

Focussing on its ”casino only” approach and not ‘’sports betting with a casino just tacked on’’, SkillOnNet delivers a special casino experience which positions PlayUZU differently in the market as a mass market gender inclusive brand which has a goal of becoming the default destination site for casual players.

Maor Nutkevitch, Head of Corporate Development at SkillOnNet, said: “We are thrilled to be making our debut in the Mexican market.

“Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.

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European Gaming Congress 2024 (Warsaw, Poland)

“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance-led channels, we know we will drive significant brand awareness in next to no time.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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