Midnite, a fast-growing UK sportsbook and casino, has appointed Zach Amin as Vice-President of Sportsbook.

Amin makes the move from Sky Bet, where he spent more than a decade, most recently in the role of Head of Trading.

The appointment comes as Midnite strives to capitalise on a period of strong growth, recently announcing a partnership with the 2025 World Snooker Championship and the launch of its first TV advertising campaign.

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Amin joined Sky Betting & Gaming as a football trader in 2013 and worked in various trading roles across risk and football operations before leading the pre-match football team and becoming increasingly involved in commercial and product strategies. Amin was named Sky Bet Head of Trading after following the takeover by Flutter in 2020.

He said: “I’m delighted to join Midnite at what is such a pivotal movement in our growth journey. Midnite is perfectly positioned to challenge the tier-1 operators in the UK and I’m looking forward to playing a key role as we take betting into a new era.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.

The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “We’re thrilled to welcome someone of Zach’s calibre to the Midnite team and he will play an integral role in our goal of becoming the most exciting betting app on earth.”

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Emerging-markets leader expands its content offering with fresh-faced games from emerging force in slots provision

QTech Games, the leading game aggregator for all emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, RubyPlay.

Integrating content from one of the most innovative and creative slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviatrix, sitting alongside the industry’s most exciting up-and-coming providers.

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The games made available to its partners via the deal are comprised of popular hits and recent releases, including Immortal Ways Diamonds, Mad Hit Marlin Bonanza, Diamond Explosion 7s and Mayan Cache, each of which ride on the back of unique maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.

RubyPlay’s gaming suite has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The deal organically broadens RubyPlay’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where RubyPlay has created a strong reputation this past year.

Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. Consequently, this deal with RubyPlay extends our impressive sequential pipeline into 2025 – and we’ve so much more to come!

“RubyPlay deliver world-class slots provision for worldwide players, and are always looking to redefine the existing landscape and bring users a reinvigorating gaming experience with every play, as evidenced by their popular Immortal Ways series.”

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SOFTSWISS, a leading global provider of iGaming software, has launched Player Chat, a new feature enabling real-time communication among players within the SOFTSWISS Sportsbook. This addition aims to create a more interactive and engaging betting environment.

According to the SOFTSWISS iGaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other.  Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community. This social integration is anticipated to enhance player retention and attract new users through organic growth.

Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions, and celebrating wins in real time. Players can personalise their experience by setting nicknames and avatars, and utilise various communication tools such as messages, reactions, emojis, stickers, and message translations. 

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Chat administrators have access to moderation tools, including content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, noted: “We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.”

This development follows the recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. The Network Jackpot aims to boost player engagement and satisfaction by offering greater rewards without additional individual costs.

The SOFTSWISS Sportsbook will showcase the Player Chat feature at the upcoming SiGMA Americas Summit exhibition. Attendees are invited to visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will be part of the team and is scheduled to deliver a keynote address at the conference. 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.