eSports

VALORANT Esports EMEA is expanding – here’s what to expect!

Published

3 years ago

December 15, 2021

Reading Time: 5 minutes

In 2022, we aspire to make VALORANT the biggest FPS esports in the world – and it’s clear from the performances we’ve seen so far that EMEA is emerging as a true powerhouse region.

Following a phenomenal opening year, 2022 will see a number of significant, exciting changes made to VALORANT esports within EMEA.

By developing a new, multi-layered ecosystem, we can give opportunities to all players; from amateur and aspiring pro gamers participating in the newly created VALORANT Regional Leagues and VALORANT Regional Circuits, to the new wave of women taking VALORANT esports to the next level through our Game Changers programme; to the world’s truly elite VALORANT stars through the VALORANT Champions Tour.

European Gaming Congress 2024 (Warsaw, Poland)

Most importantly, the expansion of the EMEA ecosystem will also benefit our loyal fans, giving them more opportunities to support their country, local team or favourite player and witness the best in the region battle it out for glory.

VALORANT CHAMPIONS TOUR

The VALORANT Champions Tour is the pinnacle of FPS esports in EMEA and our 2021 season produced some incredible and memorable moments for teams and fans alike, especially from our top four EMEA teams (Acend, Gambit, Fnatic, Team Liquid) who fought hard to make it to the first ever VCT Champions competition! In 2022, the EMEA VCT structure will be adapted to suit the whole region, allowing all the localised territories in the wider EMEA umbrella to grow and maintain a healthy level of competition.

The four EMEA teams that participated in VALORANT Champions 2021 will be invited back to VCT Stage 1 in 2022. A further eight spots will be up for grabs through two open and closed qualifiers in each territory; four spots in EU, two from Turkey and two from CIS. Teams from MENA will be able to compete in any of these qualifiers.

Teams will be able to qualify to VCT Stage 2 through the VCT promotion tournament; where the winners of the eight VRLs (more on these below) in Stage 1 will compete to face off against the bottom two VCT teams, with two VCT spots on the line.

We will have more information on the overall format for VCT soon, so expect to hear more from us in early 2022.

Get ready to cheer on some of the most elite competitors VALORANT esports has to offer, as they compete not just for the title of the best in EMEA, but for global supremacy.

RLS

One of the new, exciting layers of the ecosystem we will be introducing to the VALORANT esports EMEA is the VALORANT Regional Leagues (VRLs).

The VRLs will become the peak of regional VALORANT esports, providing a highly competitive platform for talent development with a distinctly national flair.

In 2022, we will be launching eight new EMEA VRLs in:

Spain (Players from Portugal and Italy are also eligible to compete in this league) operated by LVP
France (Players within Benelux are also eligible to compete in this league) operated by Freaks 4U Gaming
UK, Ireland & Nordics operated by Promod Esports
Poland + EE (Players from Israel are also eligible to compete in this league) operated by FRENZY
CIS operated by GIG Me
MENA operated by Calyx Gaming
Turkey operated by ESA Esports
DACH operated by Freaks 4U Gaming

Each league will be operated by our partner organisers and will run for two stages across the year, with a regular season and playoffs crowning a champion in each league. A certain number of the participating teams will be decided through VRL open qualifiers, at least once per season. At the end of stage one, the winner of each VRL will qualify for the VCT Promotion Tournament. In stage 2, each VRL winner will then qualify for the VRL EMEA finals.

Note: The number of VRL qualifiers and available spots may vary based on the results of the aforementioned VCT promotion tournament

The new VRLs will provide highly-skilled players with deeply satisfying competitive experiences, as well as giving them the rare opportunity to improve their skills in a structured ecosystem that fosters healthy, top-level competition.

On top of this, VRLs offer keen VALORANT fans the chance to celebrate and cheer on their national teams as they go head-to-head with the rest of EMEA.

The 2022 VRL season will kick-off with qualifiers on January 24, with the first split beginning the week of February 14.

Stay tuned and get ready to show your regional pride as teams battle it out to become their national champions!

GAME CHANGERS EMEA

After an incredible year for the Game Changers initiative across the globe, our teams have proven they are #HERETOSLAY, – and now it’s time to show that VCT Game Changers EMEA is here to stay!

We’re planning three exciting VCT Game Changers EMEA series in 2022, kicking-off in January with the remaining two taking place in May and September. Teams who succeed in these events will qualify for a place in the Global Game Changers event planned for November.

We’re also introducing the Game Changers EMEA Academy, a place for new teams and friends to compete in a safe space in up to six tournaments throughout the year. We’re excited to see brand new faces bring the fire to our Game Changers tournaments, be bold and stake your claim!

Game Changers is an important platform for our women players – the start of their path to pro. So, to encourage these teams to aim higher than ever before, the VCT Game Changers EMEA 2022 circuit will run parallel to the series within the wider EMEA ecosystem avoiding any overlaps where possible, allowing our teams to compete in both the Game Changers tournaments alongside the VRL’s and VCT open qualifiers.

To our Game Changers community – this is your time. Your platform. The world is listening. Bring the fire.

VRCS

From 2022 onwards, we want to make sure we’re helping to develop and promote grassroots VALORANT talent across the region. With this goal in mind, we’ll be starting to roll out a series of new competitions specifically for these players called VALORANT Regional Circuits (VRCs).

We hope that these circuits will help elevate EMEA’s thriving amateur competitive ecosystem to new heights. They’ll provide players of all skill levels with a chance to experience the thrill of organised competition and prove themselves against other competitors in their region.

The typical circuit will give local players the opportunity to compete in individual competitions throughout the season, and earn circuit points for their team. At the end of the season, the teams with the most points will then battle it out in an effort to become the circuit champions.

Over the course of next year, players will see these Regional Circuits popping up across EMEA, with the hope that, in time, players all over EMEA will have a VRC to compete in.

BROADCASTING AND VIEWERSHIP

In 2022 we are significantly ramping up the number of VALORANT Esports competitions being broadcast in the EMEA region. Fans will be able to tune in and watch a huge number of VALORANT Esports competitions, including:

VCT Qualifiers
VCT Regular Season Stages 1 and 2
VCT Masters Stages 1 and 2
VCT Promotion Tournament
The EMEA Last Chance Qualifier
VCT Champions 2022
Three EMEA Game Changers Tournaments
All eight VALORANT Regional Leagues
The VRL Finals

As an absolute minimum, we will be broadcasting all VCT events in eight languages: English, French, German, Spanish, Russian, Turkish, and Polish, Arabic. We will continue to update the community on any other languages we’ll be broadcasting in closer to the time of the event.

As we continue to work hard to further grow this burgeoning esport and reach a wider audience, we hope this new format will give certainty to fans and players alike as to how VALORANT esports in EMEA will look across the year. We truly believe that through this new ecosystem, we can build deeper engagement between teams and players, discover the future of VALORANT talent, and build up a lifelong fanbase.

eSports

IESF Concludes 16th Ordinary General Meeting in Riyadh

Published

5 days ago

November 20, 2024

George Miller

iesf-concludes-16th-ordinary-general-meeting-in-riyadh

Reading Time: 2 minutes

The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.

Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.

In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.

The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.

The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:

Board Member: Mr. Samart Benjamin Assarasakorn
Treasurer: Mr. Daniel Wen Jun Loy

Membership Committee Members:

Mr. Soufiane El Filali
Mr. Jaroslav Melishek

Audit, Risk, and Governance Committee:

Chair: Mr. Tomas Gabris
Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic

Regulatory Committee Chair:

Mr. Ido Orel Brosh

In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.

“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.

The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.

The post IESF Concludes 16th Ordinary General Meeting in Riyadh appeared first on European Gaming Industry News.

Chad Kinlay Chief Marketing Officer TrafficGuard

Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem

Published

7 days ago

November 18, 2024

GamingAmericas.com

influencers,-content-and-esports:-unleashing-the-power-of-dynamic-strategies-in-the-esports-ecosystem

The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.

Public figures and influencers have become a popular go-to for sportsbooks promotions, such as Michael Jordan partnering with DraftKings or Jamie Foxx with BetMGM. Big names are costly, and sportsbooks haven’t realised the ad spend used on these campaigns is going to waste. Without the right precautions in place, up to 22% of ad spend is lost to fraud according to Juniper Research.

The big budgets behind high-profile brand campaigns need to translate into real user engagement. To achieve this, sportsbooks must ensure their digital channels are optimised to capture the surge in interest these campaigns generate. Without proper management, this potential can be lost to inefficiencies like invalid traffic, diluting the impact of their investments.

Ad Budgets Going to Waste

In today’s competitive landscape, sportsbooks need to make every click count. In 2023 alone, The American Gaming Association estimated that over $1.9 billion was spent on advertising campaigns in the US. With such a large amount of spend in play, it’s crucial that sportsbooks see as big a Return on Advertising Spend (ROAS) as possible.

Pay-Per-Click (PPC) campaigns are vital for sportsbook growth but can be disrupted by invalid traffic (IVT). IVT includes both malicious activity, like fraudulent bots, and unintentional actions, such as users repeatedly clicking on ads without intent to convert. These interactions inflate impressions and skew campaign performance data, leading to higher customer acquisition costs (CACs) and inefficient allocation of ad spend. Effectively managing IVT ensures that ad budgets drive genuine engagement and measurable growth.

Investing into influencers and celebrities also forces sportsbooks to bid on brand keywords to prevent their competitors stealing potential users searching for them. Up to 29% of PPC budgets are spent on this bidding according to Wordstream. As competition for brand keywords increases, PPC budgets are depleted without generating any new net revenue.

As campaigns become more expensive than ever, sportsbooks can’t afford to let profits fall to ad fraud. Instead of cutting budgets, sportsbooks should focus on analysing their campaign strategy.

Problematic Navigational Traffic

Navigational traffic is also presenting a significant challenge to sportsbooks alongside ad fraud. Navigational traffic refers to existing customers clicking on branded keywords to log into their accounts. While this seems convenient and harmless enough, this behaviour drastically inflates CACs. Like ad fraud, this can skew the effectiveness of PPC campaigns. By utilising paid search results instead of organic links to navigate to the site, costs are driven up without contributing to new user acquisition.

In addition to the challenges posed by navigational traffic and ad fraud, the competitive landscape for first-time depositors intensifies the need for strategic bidding on Google search. Brands investing heavily in influencers or sponsorships of major sporting events to generate awareness and drive potential users to search for them. However, without securing top placements in paid search results, these prospective customers may be intercepted by competitors before reaching the organic search listings. This creates a critical juncture where the effectiveness of a brand campaign hinges on converting that intent-driven traffic into first-time depositors, ensuring marketing spend achieves its goal of meaningful user acquisition.

First-time depositors are a critical metric for sportsbooks, and this issue directly impacts the cost efficiency of acquiring them. High CACs make marketing budgets less effective, reducing overall ROI.

Shoring Up Your Defences

Before launching costly ad campaigns, sportsbooks should adopt a multi-faceted approach to address ad fraud. IVT typically goes unnoticed, so to prevent this sportsbooks should monitor and analyse their campaign traffic for any suspicious activity. It is possible to identify IVT by looking out for signs such as irregular spikes in traffic from unknown locations or high pageviews. Fraudulent traffic can then by highlighted and removed.

The advancement of technology has made ad fraud more difficult to identify, and legacy fraud tools fail to detect IVT. They don’t analyse traffic at the impression level or consider the context of the business advertising. Sportsbooks can leverage ad-verification platforms to compensate for this. This allows sportsbooks to analyse and report suspicious traffic in real-time. Fraud can then be blocked before it has a chance to harm budgets.

Sportsbooks can also deploy tactics to reduce the impact of navigational traffic on CACs. Methods include encouraging existing customers to use mobile apps or direct bookmarks to log into their accounts instead of paid search campaigns. This decreases their reliance on PPC campaigns for navigation and protects budgets.

Keeping Profits in Sportsbooks’ Hands

Influencer and celebrity campaigns have proven to be a popular and useful tool in reeling new users and profits. However, if sportsbooks don’t have the essential precautions in place, they risk losing these profits to advertising fraud.

To make the most of their advertising efforts, sportsbooks need to prioritise their traffic. Implementing sophisticated tools to analyse traffic and filter out fraud will allow sportsbooks to protect their interests and focus on driving future growth. This way, they can secure their position in an increasingly competitive landscape.

Written by: Chad Kinlay, Chief Marketing Officer, TrafficGuard

A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.

Asia

8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India

Published

3 weeks ago

November 7, 2024

George Miller

8bit-creatives-partners-with-nodwin-gaming-as-the-exclusive-talent-partner-for-dreamhack-india

Reading Time: 2 minutes

8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.

With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.

India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.

8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”

This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.

Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”

8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.

The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.

The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.