eSports
THE FUTURE FORECAST 2022: ESPORT IS THE NEW FAMILY SPORT

The Insights Family, the global leader in kids, parents, and family market intelligence, launches their annual Future Forecast 2022 report, which predicts some of the key trends in the kids, parents and family universe to watch out for next year.
Predictions include:
The impact of the “flexible family” will see new opportunities in terms of the times of the week families can share experiences which is likely to further fuel the experience economy as the influence of kids is expected to grow across all family purchasing decisions.
Education to be reinvented and for the creation of school for the family, based on the growth of family-focused edutainment and education experiences.
Esport becomes the new family sport with more and more parents exploring this activity with kids.
According to the report, 20% of millennial parents globally state that playing video games is one of their favourite family activities – ranking as the number one hobby amongst families in the US. As parents are interacting more with the gaming industry, the study suggests that it is only a matter of time before esports becomes a family viewing experience also. In the same way that Traditional sports viewership unites the family unit, so too will esports in time.
When it comes to playing sports, parents are 70% more likely than kids to have influence over this activity. The same is true of attending live sporting events, although in this case the asymmetry in influence is even more pronounced towards parents, who are 93% more likely to influence this family activity. In the sporting world, parents are the key decision makers in the family unit.
But esport trend will be accelerated through kids’ influence in the household. We are even likely to see esports be handed up the generations, in contrast to traditional sports. The Insights Family’s previous data has shown that parents have significant influence over sports events, but recently we have seen that 74% of kids globally hold a lot of influence over video games in the household, according to parents. More parents are being exposed to the world of esports than ever before, and as such the industry must be prepared for an influx of new audiences to cater for.
More parents are being exposed to the world of esports than ever before, and as such the industry must be prepared for an influx of new audiences to cater for. As a result, we are likely to see the esports industry pivot in order to make their branding, marketing and partnerships reflect more of a family focus in the coming years.
Sarah Riding, Senior Research & Trend Director at The Insights Family comments,
“Increasingly, parents will recognise the appeal and legitimacy of esports as an activity worth spending time on, particularly as it moves increasingly into the family space. Whether this is passively through watching competitions or encouraging kids to spend more time pursuing their esports related talents”
Future Forecast 2022 is the fourth iteration of the coveted report, which has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018) and Co-Creation (2020).
The report which is inspired by the company’s extensive knowledge and insight of surveying more than 500,000 family members across 18 countries every year, has continued to track and monitor the impact of a number of key factors such as Covid, technology and the environment and how they are transforming the attitudes, behaviour and consumption of kids, parents and families around the world.
The complimentary 26 page Future Forecast report is available to download by visiting: get.theinsightsfamily.com/futureforecast
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Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
2XKO
DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
Akshat Rathee
PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26

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NODWIN Gaming, a leader in new-age youth entertainment, gaming and esports, has announced the fourth edition of the PlayStation India Cup, featuring EA SPORTS FC 26, exclusively on PS5 console.
The tournament marks the return of India’s only official console esports tournament, and features daily online qualifiers, followed by an online playoffs. The top 8 players will progress to the grand finale, which will take place during Delhi Comic Con at NSIC Grounds, Okhla, New Delhi, from 5th December to 7th December 2025. Fans will witness the country’s top EA FC 26 players competing for a total prize pool of ₹4,00,000. With the rise of football fandom in India and the ever-growing EA SPORTS FC community, this year’s championship promises bigger competition and unmatched excitement.
The previous edition of the India Cup Finals at Delhi Comic Con 2024 also featured an immersive PlayStation gaming pavilion with hands-on demos and live commentary, which saw strong engagement from Comic Con attendees.
This year, in addition to the sizable prize pool, all finalists will receive official PlayStation merchandise, making the competition even more rewarding for players who make it to the big stage.
How to Register
Registrations for the PlayStation India Cup started on October 08, 2025. Players across India can participate in the daily online qualifiers through the following steps:
Step-by-Step Registration Process
Step 1: Boot up the PlayStation 5 and ensure it is connected to the internet.
Step 2: Navigate to the “Events” or “Tournaments” section on the PS5 dashboard.
Step 3: Look for the “PlayStation India Cup FC 26” (EA SPORTS FC 26) tournament listing.
Step 4: Select the tournament and follow the on-screen prompts to complete registration.
Step 5: Confirm participation and monitor notifications for match schedules or additional requirements.
The Daily Cups conclude on November 10, 2025. Players are encouraged to register early to secure their spot in the daily qualifiers.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “The console esports scene in India is a premium niche, and the PlayStation India Cup with EA FC captures that perfectly. Delhi Comic Con, where our journey began over a decade ago, provides the ideal stage, bringing together fans who love both pop culture and competitive gaming. Hosting the tournament in our 40,000 sq. ft. Gaming Arena adds to the festive spirit of Comic Con, where football fans can compete, cheer, and experience EA FC like never before. It’s a true celebration of Delhi’s vibrant fandom and the growing console esports community in India.”
The tournament will be amplified with influencer-led content, live streams and weekly updates, ensuring both players and fans remain engaged throughout the journey.
The post PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26 appeared first on European Gaming Industry News.
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