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Sportradar Announces Strong Third Quarter 2021 Financial Results
Sportradar Group AG , a leading global technology platform enabling next generation engagement in sports, and the number one provider of business-to-business solutions to the global sports betting industry, today announced financial results for its third quarter ended September 30, 2021.
Third Quarter 2021 Highlights
- Revenue in the third quarter of 2021 increased 30% compared to the third quarter of 2020 to €136.8 million ($158.7 million)1, driven by robust growth across all geographies and business segments
- Continued strong performance in the U.S. market with U.S. revenue in the third quarter of 2021 increasing by 119% compared to the third quarter of 2020. For the nine months ended September 30, 2021 the U.S. revenue reached €48.5 million ($56.3 million)1
- Adjusted EBITDA* in the third quarter of 2021 was up 21% compared to the third quarter of 2020 to €20.9 million ($24.2 million)1
- Strong Dollar-Based Net Retention Rate* of 128% at the end of third quarter of 2021, underscoring the continued success of our cross-sell and upsell strategy
- Successfully extended our partnership through 2028 with FanDuel Group, a leader in the U.S. sports betting market, covering pre-match betting services, live betting services, and betting entertainment tools
- Completed successful listing on Nasdaq, raising €546 million of primary net proceeds to fund continued growth in the business, providing the Company with €878 million to continue to invest in global growth
- For the full-year 2021, we expect revenue to be in the range of €553 to €555 ($641 to $644)1 million and Adjusted EBITDA* in the range of €99.5 to 101.5 ($115.4 to $117.7)1 million.
| Q3 |
Q3 |
Change |
||||
| 2021 |
2020 |
% |
||||
| Revenue | €136.8 | €105.3 | +30% | |||
| Adjusted EBITDA* | €20.9 | €17.3 | +21% | |||
| Adjusted EBITDA margin* | 15% | 16% | -7% | |||
| Dollar-Based Net Retention Rate* | 128% | 114% | +12% | |||
| Adjusted Free Cash Flow* | €32.9 | €13.5 | +144% | |||
| Cash Flow Conversion* | 158% | 78% | +102% | |||
_____________________
1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on September 30, 2021, which was €1.00 to $1.16.
* Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
Carsten Koerl, Chief Executive Officer of Sportradar said: “Our strong results demonstrate the value we provide to our partners and customers around the world. We are the largest provider of sports intelligence in the world and the only profitable global sports technology platform of scale. Critically, we believe we are also the most innovative in developing technology solutions that enable our league customers, media and betting partners to use our ever-increasing data to attract and engage sports fans.”
Koerl continued, “We plan to continue to make significant investments, particularly in the U.S. The U.S. represents the primary area of focus to execute on our strategic growth plans, as the U.S. region is currently only 7 percent of our group revenues, representing a significant potential business opportunity as more states legalize betting and the market expands from $1 billion in 2019 to an estimated $23 billion in the next 10 years. Our recent Nasdaq listing in the U.S. was a tremendous milestone for our team, and we look forward to building on our success in a multitude of areas in the years ahead.”
Financial Highlights for the Three Months Ended September 30, 2021
- Revenue in the third quarter of 2021 increased by 30% compared to the third quarter of 2020 to €136.8 million
- Adjusted EBITDA* in the third quarter of 2021 increased by 21% compared to the third quarter of 2020 to €20.9 million
- Adjusted EBITDA margin* remains strong at 15% in the third quarter of 2021, a slight decrease compared to the third quarter 2020 due to additional IPO costs of approximately €5.7 million which were incurred in the third quarter of 2021. Eliminating the impact of IPO costs would result in an Adjusted EBITDA margin of 20%, illustrating our continuous ability to achieve operating leverage
- Dollar-Based Net Retention Rate* increased from 114% to 128% for the comparable twelve month period ending at September 30, 2020 and 2021 demonstrating continued execution of our upsell and cross-sell strategy and underscoring the quality of the products and services we provide our customers
- Adjusted Free Cash Flow* in the third quarter of 2021 increased by 144% to €32.9 million which resulted in a Group Cashflow conversion of 158%
- Cash totaled €768.4 million as of September 30, 2021. Total liquidity available for use at September 30, 2021, including undrawn credit facilities was €878.4 million
- Total Debt at September 30, 2021 was €436.7 million resulting in a net cash position of €331.7 million
Segment Information
RoW Betting
- Segment revenue in the third quarter of 2021 increased by 24% compared to the third quarter of 2020 to €78.6 million. This growth was driven primarily by uptake in our higher value-add offerings including Managed Betting Services and Live Odds Services, which increased by 63% and 20% respectively, as a result of new customers wins as well as increased turnover2 and volume.
- Segment Adjusted EBITDA* in the third quarter of 2021 increased by 36% compared to the third quarter of 2020 to €44.7 million. The Segment Adjusted EBITDA margin* improved from 52% to 57% in the third quarter of 2021 driven by growth in higher margin products.
_____________________
2 Turnover is the total amount of stakes placed and accepted in betting.
RoW AV
- Segment revenue increased in the third quarter of 2021 by 13% compared to the third quarter of 2020 to €29.0 million. This growth was impacted by COVID related schedule changes in 2020, when more matches than usual were played in Q3 2020. Adjusting for schedule changes Q3 2021 growth was approximately 30%, driven by volume growth as we were able to sell more matches (such as Soccer and Baseball) as well as growth from additional, new content (such as Copa America, Horse Racing and eSports) being sold to existing and new customers.
- Segment Adjusted EBITDA* in the third quarter of 2021 increased by 220% compared to the third quarter of 2020 to €9.6 million. The Segment Adjusted EBITDA margin* improved from 12% to 33% in the third quarter of 2021 driven by lower cost of some content.
United States
- Segment revenue in the third quarter of 2021 increased by 119% compared to the third quarter of 2020 to €19.6 million. This result was driven by growth in our US Betting services and increased revenue from our customers as the underlying market and turnover grew. We also experienced strong adoption of our ad:s product, growth in US Media and a positive impact from the acquisition of Synergy Sports in the second quarter of 2021.
- Segment Adjusted EBITDA* in the third quarter of 2021 increased by 24% compared to the third quarter of 2020 to -€(6.6) million. The Segment Adjusted EBITDA margin* improved from (-60%) to (-34%) in the third quarter of 2021 which reflects the scalability of this business and clear path to profitability while continuing to invest in the US market.
Costs and Expenses
- Personnel expenses in the third quarter of 2021 increased by €20.0 million compared to the third quarter of 2020 to €51.3 million resulting from additional hires in new business lines (2.849 FTE in the third quarter of 2021 vs 2.235 FTE in the third quarter of 2020), stock-based compensation, and reversal of temporary COVID 19 cost savings in the third quarter of 2021 compared to the third quarter of 2020.
- Other Operating expenses in the third quarter of 2021 increased by €15.7 million compared to the third quarter of 2020 to €25.2 million mainly driven by incurred costs for IPO, compliance costs relating to operating as a publicly listed company in the US and M&A costs.
- Total Sport rights costs in the third quarter of 2021 decreased by €9.0 million compared to the third quarter of 2020 to €28.7 million resulting from fewer major sporting events in the third quarter of 2021 compared to the third quarter of 2020.
- Adjusted EBITDA* in the third quarter of 2021 was negatively impacted by IPO costs of €5.7 million. Eliminating this impact would result in an Adjusted EBITDA* of €26.6 million.
Recent Business Highlights
- Issued and sold 19 million shares in connection with the closing of our IPO on Nasdaq raising €546 million of primary net proceeds
- Signed integrity partnerships with leading sports leagues and federations such as cricket’s Tamil Nadu Premier League (TNPL), Badminton Europe and the Austrian Tennis Association
- Secured a multi-year exclusive official data and media rights deal with Ligue Nationale de Basket (LNB), France’s top basketball league
- Implemented full Computer Vision models for Grand Slam tennis events including Wimbledon and US open
- Combined newly developed AI tools with our Managed Trading Services, Sportradar’s holistic trading service for sportsbook operators, to more accurately detect potential betting related match-fixing
- Announced partnership extension with US market leader FanDuel Group through 2028
- Announced a five-year deal with US betting and iGaming operator, Bally’s Interactive, to help support and grow sportsbook operations in the US
- Celebrated three wins at the EGR B2B Awards in the Best Customer Service and Live Streaming Supplier categories, as well as the recently acquired Fresh Eight being shortlisted for Best Marketing and PR Supplier
Financial Outlook
For the full-year 2021, the Company currently expects:
- Revenue in the range of €553 million to €555 million, representing growth of 36.6% to 37.1% for fiscal 2021
- Adjusted EBITDA* in the range of €99.5 million to €101.5 million, representing growth of 29.4% to 32.0% for fiscal 2021
Conference Call and Webcast Information
Sportradar will host a conference call to discuss the third quarter 2021 financial results on November 17, 2021 at 8:00 a.m. Eastern Time (“ET”). The conference call can be accessed live over the phone by dialing 1-877-423-9813, or for international callers 1-201-689-8573. A replay will be available from 11:00 a.m. ET on November 17, 2021 through November 24, 2021, by dialing 1-844-512-2921, or for international callers 1-412-317-6671. The replay passcode will be 13724560.
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Brazil
Brazil advances integrity agenda amid strong market growth
Brazil’s regulated betting market continues to gain structure and momentum, as the country balances regulatory consolidation, integrity safeguards, and commercial growth.
Over the past week, key developments, from federal policy implementation to strategic partnerships and product innovation, highlight how the ecosystem is maturing ahead of major global sporting events.
Government launches national policy to combat match-fixing
A major regulatory milestone was reached with the creation of the National Policy for the Prevention and Combating of Sports Manipulation (PNPEMR). Established through a joint ordinance by the Ministries of Sports, Finance, and Justice, the policy introduces a comprehensive national framework designed to address integrity risks in sports.
The initiative is structured around four central pillars: regulation, prevention, monitoring and enforcement, aiming to protect the credibility and unpredictability of sporting competitions in Brazil.
The policy emphasizes interinstitutional cooperation, bringing together public authorities, sports organizations, betting operators and international bodies.
Among its key measures are:
- Standardization of reporting flows for suspicious betting activity
- Continuous education programs for athletes, referees and sports officials
- Protection mechanisms for whistleblowers
- Strengthening of criminal investigations targeting organized match-fixing networks
Under the framework, the Ministry of Sports will coordinate implementation, while the Ministry of Finance will oversee betting regulation and operator compliance. The Ministry of Justice and Public Security, alongside the Federal Police, will lead intelligence-sharing and enforcement efforts, particularly in cases with interstate or international scope. See DOU
A multi-stakeholder governance committee will be responsible for monitoring progress and proposing adjustments, ensuring that the policy evolves alongside the market.
This move reinforces Brazil’s intention to align regulatory oversight with global integrity standards, particularly relevant as the country prepares for high-volume betting scenarios during major international competitions.

Sportradar expands iGaming strategy with Playradar launch
On the corporate front, Sportradar announced the launch of Playradar, a new brand dedicated to its iGaming vertical, signaling a strategic shift toward more integrated and immersive betting experiences.
The new offering is built around hybrid gaming concepts, combining real-time and historical sports data with live streaming and casino content.
Among the key features is a 24/7 live experience hub, where users can engage simultaneously with sports events and interactive gaming formats.
The initiative will be led by Edo Haitin, a seasoned executive with over two decades of experience in live gaming and product development.
The company plans to roll out Playradar starting in 2026, initially targeting regulated markets in the UK, North America and Latin America.
According to CEO Carsten Koerl, the move represents a natural evolution of the company’s capabilities, leveraging its existing infrastructure in data, streaming and user behavior analytics to enhance engagement and monetization across the player lifecycle.
Haitin also emphasized the strategic vision behind the launch, highlighting the ability to combine technology and content in line with evolving market demands, particularly as operators look for differentiated and immersive user experiences.
Importantly, Playradar will operate exclusively in regulated environments, maintaining a strong focus on responsible gaming and integrity, aligning with broader industry and regulatory trends.
Playson strengthens Brazilian footprint through Betnacional partnership
Further reinforcing Brazil’s position as a high-growth market, Playson expanded its regional presence through a new partnership with Betnacional, a leading local operator owned by Flutter Entertainment.
The agreement will see a portfolio of Playson’s top-performing titles integrated into Betnacional’s platform, including 4 Pots Riches, Diamonds Power, and Sugar Teddy x1000, all recognized for their strong performance in regulated markets and engaging gameplay mechanics such as Hold and Win.
The partnership reflects a broader industry trend toward localization and mobile-first strategies, as operators seek to better align content with regional player preferences.
Cristhian Zito, Head of LatAm at Playson, highlighted the strategic importance of the deal:
“Partnering with Betnacional is an important milestone for us in Brazil. It is a highly respected local brand with a deep understanding of its audience, and we are confident our content will resonate strongly with its players.
This launch further strengthens our position in the market and reflects our commitment to delivering engaging, high-performing games to operators across Latin America.”
From the operator’s perspective, Frederico Cunha, Head of Commercial at Betnacional, also emphasized the value of the collaboration:
“We are delighted to welcome Playson’s portfolio to Betnacional. Their games are recognised for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering.
We look forward to working closely together and bringing an enhanced entertainment experience to our players.”
A market balancing integrity and growth
Taken together, this week’s developments illustrate a clear dual trajectory in Brazil’s betting sector: strengthening institutional and integrity frameworks while simultaneously attracting investment, innovation and international partnerships.
As regulatory structures become more sophisticated and collaboration between stakeholders deepens, Brazil is positioning itself not only as a compliant and secure market, but also as a central hub for growth in Latin America’s gaming industry.
SportyBet appoints DJ Khaled as global ambassador to expand connection between sports, culture and entertainment
SportyBet has announced DJ Khaled as its new global ambassador, strengthening its positioning at the intersection of sports, music, and contemporary culture.
He joins a global roster that includes José Mourinho and Éder Militão, reinforcing the company’s strategy of connecting with audiences through entertainment. The partnership will roll out across key markets such as Brazil, the United States, Mexico, and parts of Africa, supporting SportyBet’s expansion as an experience-driven platform.

According to Elias Gallego, Vice President of Sporty Group, the collaboration reflects the company’s focus on partnering with culturally relevant figures to engage diverse audiences, particularly in markets like Brazil where sports and lifestyle are closely linked.
Deeper push into music and entertainment
The move also signals a broader effort by Sporty Group to integrate music into its entertainment ecosystem. Earlier this year, the company partnered with Burna Boy on the “For Everybody” project, blending music, football, and global culture.
In this context, DJ Khaled’s appointment further strengthens a strategy centered on storytelling and fan engagement, especially in regions where sports and music are deeply connected.
Global mindset and brand evolution
DJ Khaled highlighted the shared vision behind the partnership, emphasizing mindset, authenticity, and global connection with fans.
The agreement reinforces SportyBet’s evolution beyond sports betting, positioning the brand within a broader entertainment ecosystem. In Brazil, it aligns with the company’s ongoing growth and its focus on delivering integrated experiences that combine content, culture, and user engagement.
The post Brazil advances integrity agenda amid strong market growth appeared first on Americas iGaming & Sports Betting News.
affiliate automation
ReferOn Shortlisted for “Best Affiliate Software 2026” at SiGMA Awards South America
ReferOn, the next-generation affiliate management platform, has been shortlisted for the “Best Affiliate Software 2026” category at the upcoming SiGMA Awards South America.
The nomination recognises ReferOn’s continued growth and the platform’s ability to support operators with scalable, transparent, and efficient affiliate management solutions in increasingly complex markets.
ReferOn has become a trusted foundation for businesses worldwide looking to scale their operations. With rapid adoption across the globe, the platform is now the go-to choice for companies that need to scale quickly and reliably. Because the platform handles large volumes of data with ease, it is a vital tool for teams that need speed and precision. In such a competitive market, we provide the accuracy and simplicity required to stay ahead, allowing our users to focus on their goals without the technical stress.
A New Chapter: The Era of “Refie”
This nomination arrives at a defining moment for the company, after the 2025 launch of Refie, the latest evolution of ReferOn. We have humanized B2B software with Refie, an integrated assistant that acts as a helpful navigation layer for our users. This milestone completely removed the struggle of getting started on the platform by visually guiding people through complex steps, making sure everyone can find their way without any stress or confusion.
Refie transforms repetitive daily tasks into an engaging experience that actively minimizes human error. It was specifically designed to eliminate the manual bottlenecks affiliate managers have traditionally faced, making their daily operations much faster and more efficient.
Alex Bukin, General Manager at ReferOn, commented: “Being shortlisted for the SiGMA Awards South America is a strong recognition of the progress our team has made. We are focused on building technology that simplifies affiliate management and gives operators clearer, faster access to the data they need to grow. With Refie and our upcoming developments, we’re continuing to move in that direction”.
Ambitious Plans for 2026
In 2026, ReferOn will upgrade Refie with sophisticated gamification to boost user engagement and streamline daily tasks for affiliate managers. These updates will introduce personalized, smart features, establishing a new industry benchmark for affiliate technology.
Cast Your Vote
We invite all industry peers and partners to support the work we’re doing. If you are a registered delegate attending SiGMA South America 2026, your voice matters.
- Award Category: Best Affiliate Software 2026
- How to Vote: Voting is open exclusively to delegates who hold valid event tickets. Please visit the official SiGMA Awards portal to cast your vote for ReferOn.
The post ReferOn Shortlisted for “Best Affiliate Software 2026” at SiGMA Awards South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
ELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit
ELA Games recently took the stage at the HIPTHER Prague Summit, joining top industry leaders to discuss the rapidly evolving landscape of the iGaming sector. Represented by Yaroslav Soloshenko, Head of Business Development, the studio participated in a forward-looking panel focused on building a more scalable iGaming ecosystem and advancing game innovation for 2026 and beyond.
Rather than just looking at incremental changes, the panel challenged speakers to envision an ideal, universal platform of the future before tackling everyday industry challenges. From there, the conversation shifted to real-world strategies, exploring how enhanced operator-supplier collaboration, gamification, and advanced platform architecture will shape the next generation of iGaming.
One focus of the session was the ongoing evolution of game development and distribution. The group highlighted the necessity of building bespoke, trust-based relationships with operators to secure the best visibility in increasingly crowded game libraries. Tied to this was the critical importance of early operator feedback and MVP (Minimum Viable Product) testing, with panelists noting that smaller studios often have a distinct advantage in implementing operator-driven changes faster than larger competitors.
The topic of artificial intelligence was also raised, with the point made that some studios already have proof-of-concept for fully AI-generated slots. This led the panelists to tackle the relationship between AI and traditional game design, weighing the balance between mass-produced, AI-generated content and the slower, human-led craftsmanship required to build higher-value games.
Addressing the realities of market distribution, the panel discussed how operators are becoming much stricter about the number of games they release to prevent market oversaturation. They also examined how rigorous testing rules in regulated regions can significantly delay product launches. Weighing in on these challenges, Soloshenko brought ELA Games’ forward-thinking perspective to the table, advocating for the ideal of a single global license to reduce regulatory barriers and accelerate market entry.
During the session, Soloshenko emphasized the necessity of uniting departments to achieve complete, A-to-B game design. He stressed the fundamental alignment required between product and business teams, noting that because the business division operates on the frontline of the market—tracking industry changes and operator demands—they must actively help guide the product’s direction. To achieve this, he advocated for transitioning away from a factory-line style of production in favor of a “boutique” approach, where all teams collaborate intimately from the initial project kick-off all the way to release day.
“Participating in the HIPTHER Prague Summit gave us a great opportunity to explore how development strategies must adapt to current industry realities,” said Yaroslav Soloshenko, Head of Business Development at ELA Games. “The foundation of our approach is continuous collaboration, both internally and externally. By working as closely as possible with operators to share early MVPs, we gather invaluable feedback. When those insights are handed directly to a unified development team, it allows us to consistently develop titles crafted exactly for what the market needs at any given time.”
Being a part of these high-level industry talks is part of ELA Games’ strategy to remain closely aligned with operator needs and player expectations as the market evolves.
Play the demo and other games here: www.elagames.com/our-games
The post ELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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