Industry-leading provider to elevate horse racing for a new generation of bettors

Amelco, one of the world’s leading providers in sportsbook and platform solutions, has today announced the launch of its newly upgraded, end-to-end horse racing product.

Designed to meet the needs of modern sportsbooks and elevate the racing experience for operators and bettors alike, Amelco’s horse racing product will deliver a modular, API-first platform built for speed, scale and seamless integration with world-class racing content providers.

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This new product underscores Amelco’s ongoing commitment to delivering exceptional experiences within the racing and betting landscape, bridging the gap between the sport’s rich traditions and the demands of a modern, ‘always-on’ digital world.

It offers operators a comprehensive and fully managed service, encompassing dynamic odds, best-in-class global racing content, integrated live video streaming and real-time racing data – all expertly packaged to provide a premium and engaging user experience.

The API-first, fully integrated platform boasts customisable front ends and robust back-office tools, empowering operators to deliver a faster, more responsive, more engaging racing experience to their customers.

The rollout comes at a pivotal time, with a packed calendar of racing fixtures including the Epsom Derby, Royal Ascot and York’s Ebor Festival.

Commenting on the launch, Amelco’s Head of Horse Racing Matt Parr said: “Racing remains one of the few truly global, around-the-clock betting opportunities, offering events from tracks in the UK, Ireland, US, Australia, South Africa and beyond. It’s a foundational product for any sportsbook that wants to provide continuous engagement. Amelco’s new product ensures our partners can meet this demand and consistently deliver the best possible experience.

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“Our platform equips operators with ‘always-on’ racing coverage, coupled with dynamic odds, live streams and best-in-class content. Racing is a fundamental component of any successful sportsbook, and we are proud to introduce a world-class solution that brings horse racing to a whole new level.”

Global entertainment company drives talent search and affiliate program across the region

Parimatch, the global entertainment company, will join SiGMA Manilla, the premier regional gaming event, renewing its commitment to Southeast Asia and showcasing its top-level services and partnership opportunities.

Parimatch’s presence at SiGMA Manilla coincides with the launch of the Parimatch employer brand in Southeast Asia in the second quarter of the year and a dedicated Asia careers site on June 1, with over 100 open roles.

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The company will also be expanding its highly successful affiliate program Parimatch AFF across the region, offering exclusive terms and full support for solo media buyers and teams with high quality traffic. The program is already operating globally, including in the Middle East, Southeast Asia, and Europe.

The company’s stand (N2145) will feature the exciting events and offers that have come to be expected from the premium global brand. Come and meet the Parimatch team, connect and close deals; join winning premium giveaways and win luxury prizes, grab exclusive merchandize, and relax in our chill bar zone.

Parimatch is also an official sponsor of the Affiliate Retreat by SiGMA, a three-day retreat for affiliates in stunning El Nido.

Parimatch’s presence at SiGMA Manila this year highlights the brand’s renewed focus on expanding its highly successful affiliate program, PM AFF, and attracting top talent across Southeast Asia. The company continues to invest in a people-first, performance-driven culture — something visitors will experience firsthand at the Parimatch stand. The team looks forward to reconnecting with long-term partners and forging new relationships during the event.

Million Games has been shortlisted in the Best Crash Game category at the Malta Gaming Excellence Awards (MiGEA) 2025 for its popular title Chicken X, launched earlier this year. The announcement marks a major milestone for the studio, known for its bold, player-first approach to game development.

Hosted on 19 June at the InterContinental in St. Julian, the MiGEA Awards celebrate the most impactful and original contributions to the gaming industry, spotlighting excellence in game development, technology, and innovation.

Chicken X, developed in-house by Million Games, invites players to guide a fearless chicken across a fast-moving highway in a high-volatility crash format. With its vibrant design, suspenseful pacing and sharp risk-reward balance, the game has quickly become a favourite among crash game enthusiasts.

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In addition to its own nomination, Million Games is also celebrating two of its Million Stars partner studios,
both shortlisted in the Best Slot Game category:

Thorfinn’s Journey by Yugo Workshop – a visually rich, Norse-inspired slot featuring dynamic mechanics and narrative-driven gameplay.

Captain’s Curse by Black Cat Games – aa dark maritime adventure where a cursed fisherman transforms into a werewolf under the full moon, with free spins and collect features.

Notably, both studios have been shortlisted for their debut releases developed on the Million Games platform, making the recognition all the more significant.

“We launched the Million Stars programme to help brilliant developers bring bold ideas to life,” said Thomas Nimstad, CEO for Million Games. “Seeing Yugo Workshop and Black Cat Games earn nominations for their very first games is a proud moment for us — and a strong endorsement of the creative talent driving the Million Stars partners.”

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Million Games will attend the MiGEA Awards ceremony on 19 June, joining a field of industry leaders and rising stars.