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“Developed in Ukraine”: Parimatch Tech co-CEO Web Summit 2021 Speech
After the pandemic-related switch to an online-only format last year, Web Summit 2021 returned to Lisbon and welcomed guests from across the world once again. For the first time ever, Ukraine hosted a pavilion at the world’s largest digital tech conference as the synergy of government institutions and businesses.
Parimatch Tech, an international product company that provides tech and marketing solutions in the entertainment and betting industry, was honoured to represent Ukraine as the country’s leading IT market player. Maksym Liashko, Parimatch Tech’s co-CEO, held a panel discussion and shared his thoughts about Ukraine’s promising future in tech.
“The phrase “Made in China” is not surprising to anyone nowadays, considering the impressive global expansion of the Chinese market, touching almost every industry. In a few years, the phrase “Developed in Ukraine” will become as widespread. And it won’t be surprising for anyone working in the IT industry, keeping in mind Ukraine’s explosive growth in terms of startups, “unicorns”, and hundreds of thousands of absolutely incredible talented developers, project managers, creators emerging.” — Maksym started.
Parimatch Tech, operating in 14 countries, was born in Ukraine, continues to grow and develop in Ukraine, and plans to continue its global expansion from Ukraine. The company’s largest product is one of the most popular and advanced betting platforms in Eastern Europe and Central Asia, and as of today, the platform holds over 1400 transactions per minute, Maksym pointed out. As the company successfully operating in multiple countries, Parimatch Tech believe that Ukraine is one of the best places to develop and run a global IT business.
“Despite Parimatch Tech’s global presence, the company’s largest R&D office is based in Ukraine’s capital, Kyiv. Why? The professional environment, high standards of tech education, and adaptive business approaches make Ukraine one of the best places to develop business globally. Ukraine is a unique country where working and living is equally pleasant.”
Ukraine becomes more and more visible on the world’s map each year, and it’s booming IT sector is one of the reasons, Maksym believes. It is easy to relocate in Ukraine, and it is easy to do business, and the reason behind this is Ukrainians’ high professional adaptability — it’s as easy for us to work with locals as it is to host foreigners.
“It’s easy to work from Ukraine and establish global partnerships. Being a Ukrainian company, Parimatch Tech has managed to sign contracts with some of the biggest global sports companies, including Juventus FC, Leicester FC, Everton FC, Chelsea FC, and UFC. So, it’s only a matter of time till “Developed in Ukraine” becomes another benchmark in the IT industry.” — Maksym Liashko concluded.
Ukrainian IT sector overview
It is hard not to notice how thriving the Ukrainian IT sector is: its yearly growth is five times faster (25%) than the global average (4-6%), and there seems to be no sign of slowing down in the future. Here are some numbers to back it up:
There are over 5,000 IT companies operating in Ukraine.
250,000 developers are working at Ukrainian IT companies, including almost 1,000 Parimatch Tech employees.
Ukraine is home to five unicorns.
Over the last 6 years, Ukrainian startups raised $2 billion in VC investments.
By 2025, the industry is projected to generate $10 billion
Web Summit 2021 Facts and Numbers
Ukraine’s Web Summit 2021 pavilion featured a number of startups, IT companies, foundations, and innovations. Aside from Parimatch Tech, Ukraine was represented by the Ukrainian Startup Fund, The Ministry of Digital Transformation, The Ministry of Foreign Affairs, The Embassy of Ukraine in Portugal, Sigma Software Group, Ukrainian Hub, European Business Association, and iplace digital agency, as well as participants — Digital Future, Kyivstar, Rocket, Fondy, Avenga, ISSP, Concord Fintech Solutions, UNIT.City, and IT EDUCATION DEVELOPMENT.
Web Summit 2021 attracted some of the world’s most prominent speakers, journalists, and businesses. According to the report published by the Web Summit team, The event has connected over 42,000 people from 128 countries, proving to be a truly unifying global experience for tech enthusiasts, media, and businesses from across the globe. The event provided the visitors with an incredible opportunity to choose from hundreds of speakers who held a cumulative 1,333 talks in its four-day program.
Parimatch Tech also welcomes Web Summit’s commitment to making the event more diverse. According to the event organizers, over half of Web Summit’s attendees (50.5%) were women for the first time in the event’s history. This year’s Web Summit was supported by 211 partners, representing both local Portugal-based businesses and global tech giants alike. Parimatch Tech was proud and delighted to support the event and represent Ukraine’s thriving IT sector at the world’s largest tech conference.
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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
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- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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