Gaming

AudioMob raises $14million in series A funding valued at $110million

Published

5 years ago

November 9, 2021

George Miller

Reading Time: 3 minutes

In-game audio ad scale-up receives $14m from Makers Fund, Lightspeed Venture Partners and Google
AudioMob has a current valuation of $110million with predictions of exponential growth
The tech company has also opened two new offices in London and Abu Dhabi

Today AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announces that it has successfully raised $14m for its series A funding.

The funding comes after the company opened its doors to two new offices in London and Abu Dhabi to support the expected accelerated growth in the team.

From kicking off in 2020, founders Christian Facey, CEO, and Wilfrid Obeng, CTO, have seen recent client successes with artists including Ed Sheeran and Nas alongside brands like Intel, Jeep and KitKat who all saw relative metric achievements of more than 1000%. It’s now positioned and tech-enabled in all countries outside of China with notable rising stars being the UAE, Germany and Canada accessing over 40,000 games through its Audio Ad Platform.

On top of these accomplishments, the founders of the in-game audio advertising company will use the recent funding to expand the team in London and Abu Dhabi and develop more experimental audio technology, alongside other Heads for key departments. The company will continue to file patents in more countries, build out the team and open up opportunities in other regions and markets.

AudioMob is exceeding initial expectations with its exponential growth, client uptake and R&D strides. The business valuation reaches $110 million.

Lead investors Makers Fund and Lightspeed Venture Partners. Additional investors include Sequoia Capital and Google which are known for producing unicorns including Snap and Epic Games alongside some music artists which takes total investment to date $16million.

Christian Facey, CEO at AudioMob says “We’re thrilled to see investors’ excitement for AudioMob’s vision for long term success and our future. We’re on the precipice of innovating a whole industry with audio and now we’re able to build out our tech and team to ensure we’re disrupting the industry in the right way and ensure we eventually become a future tech industry unicorn.”

Wilfrid Obeng, CTO at AudioMob says “For the past two years we have been focused on listening to our clients, gathering feedback and improving our audio technology and products. We understand that consumers don’t want to be interrupted, advertisers want their ads to be heard and game developers want to ensure monetisation does not affect retention. And now we have built products which meet all three needs.”

Archie Stonehill at Makers Fund says: “Part of Makers Fund’s mission is to bring new industries, companies, and ideas into the interactive entertainment industry and Audiomob is a great example: connecting audio and games sectors whilst generating significant value for both. This is our first investment into the audio and advertising space and we are confident that Audiomob will transform audio from an afterthought into a new opportunity to improve user experience, not only as a non-interrupting advertising channel in mobile games but in the whole mobile ecosystem.”

Paul Murphy at Lightspeed Venture Partners says: “We’re incredibly excited to partner with AudioMob as they aim to both set the standard and become the industry leader for this exciting new ad format.”

Marta Krupinska at Google says: It’s been a delight to watch Christian and Wilfred over the past couple of years, as their business evolves into one of the most exciting, fast growing, innovative ventures in their industry, led by these two extraordinary entrepreneurs. They’ll go on to achieve great things and I’m confident they’ll keep the door open for others to learn from them and follow.

Asia

S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026

Published

2 hours ago

June 17, 2026

Wladimir P.

s8ul’s-league-of-legends-roster-qualifies-to-represent-india-at-asian-games-2026

S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.

S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.

In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.

Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.

Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”

S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.

The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

Geckos Games Launches Momentum – The Most Adrenaline-Charged Live Sports Game Ever Built

Published

1 day ago

June 16, 2026

GamingAmericas.com

geckos-games-launches-momentum-–-the-most-adrenaline-charged-live-sports-game-ever-built

Geckos Games launched Momentum, a patent-pending real-time sports prediction game unlike anything in the market. THRILLZZ Free Social Sportsbook gone live as the exclusive launch partner on the opening day of the world’s biggest Soccer tournament.

Five Minutes. One Question. Pure Adrenaline.

Every five minutes of a live match, Momentum asks players one question: which team has the Momentum right now? Not who will win the game. Not what the final score will be. Who has the upper hand – this minute, on this pitch – based on every pass, attack, and pressure play happening in real time.

Makes it different from anything that has come before: the Momentum shift on a single event. A yellow card. A saved shot. A dangerous run. Every on-field event recalculates the balance – and players watch their position move with it in real time. It is not a black box. Players see each event land inside the game – the moment it happens on the pitch.

Then comes the timer. As the five-minute window counts down to zero, the tension becomes almost unbearable. Players who are in the win zone are watching every second, knowing a single event in the dying moments can flip everything. The last few seconds of every round are unlike anything else in sports gaming – raw, unscripted, impossible to put down.

Zero Latency. Official Data. Real Stakes.

Momentum is powered by an official match data with zero latency. Every event flows instantly into the game engine. There is no delay, no approximation. What players see is what is happening on the field right now.

This is not a simulation. It is not a simplified model. It is live sport, translated into a game in real time and that distinction is everything.

The post Geckos Games Launches Momentum – The Most Adrenaline-Charged Live Sports Game Ever Built appeared first on Americas iGaming & Sports Betting News.

Conferences

Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel

Published

1 week ago

June 9, 2026

Wladimir P.

xsolla-joins-gamesforum-hamburg-2026-with-d2c-commerce-keynote-and-panel

Xsolla will take part in Gamesforum Hamburg 2026 on June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany, with Jane Startseva, Vice President of Business Development, EMEA, scheduled for a keynote and a panel focused on direct-to-consumer (D2C) web shops and measurement.

On June 9 at 10:00 AM, Startseva is set to join Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” The session will focus on how developers track revenue performance for web shops and how attribution impacts user acquisition targets and growth planning, according to the company.

Later that day at 4:30 PM, Startseva will appear on a panel titled “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely, and Pedro Alvin, Marketing Lead at Supercell. Xsolla said the discussion will cover player messaging, store optimization, new monetization opportunities, and trust in out-of-game purchase experiences.

“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”

The post Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.