Latest News
Better Collective launches problem gambling detection tool across its brand sites

Better Collective today announces the decision to launch Gamalyze on all its main sports betting media brands. The self assessment tool from Mindway AI makes it possible for visitors to conduct a test that can help detect problem gambling. The tool is launched on bettingexpert.com during Safer Gambling Week 2021, a RAiG initiative running in GB and Ireland this week.
Gamalyze is a virtual card game offered to online gamblers where the player tries to maximize the win. During the game, decision making is analyzed, using validated neuroscientific principles. The analysis provides deep insight into gambling behavior, thus identifying key characteristics associated with problem gambling.
Jesper Søgaard, CEO and Co-Founder of Better Collective says:
“Responsible gambling is a very important part of our business philosophy. By implementing Gamalyze on our websites, we give visitors an opportunity to test their gambling habits and find out if their gambling behaviour presents as fun and entertaining, as it should be, or if it is potentially problematic”.
Bettingexpert.com is one of the first Better Collective sites with Gamalyze launched. Other platforms will follow in the coming period.
Neil Smith, head of Bettingexpert.com says:
“Bettingexpert.com is the world’s biggest social network of sports betting tipsters. We have millions of visitors every year and with Gamalyze launched, we increase our focus on responsible gambling so our community can feel even safer when they visit our site”.
Gamalyze is a self-test developed by Mindway AI, who has Better Collective as a majority shareholder. Mindway AI provides a range of solutions for the gaming industry that helps identify, prevent and intervene in at-risk and problem gambling.
Safer Gambling Week
The Safer Gambling Week is a cross-industry initiative to promote safer gambling in GB and Ireland. This year it runs from November 1-7 2021 and together with bettingexpert.com Better Collective supports the campaign with a number of initiatives that will put focus on safer gambling and where to find advice and support.
RAiG
Better Collective is among the founding members of the organisation Responsible Affiliate in Gambling (RAiG) which works to increase focus on problem gambling in the industry. RAiG is an independent body set up to help raise standards in the sector, particularly in respect of responsible gambling. The association aims to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and help create a safer gambling environment for consumers.
The body was founded in May 2019 and as a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.
Powered by WPeMatico
Latest News
INSPIRED LAUNCHES CENTURION BIG MONEY™

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Centurion Big Money™ – the latest addition to the successful Centurion™ franchise. Now available in the UK B3, LBO market, this new release builds on the franchise’s popularity by introducing Inspired’s renowned Big Money mechanic.
Centurion Big Money™ brings the beloved Centurion character back to the reels in an action-packed slot adventure packed with thrilling features, including the Big Money Bonus, reel bonuses, Fortune Spins and two gamble options.
Landing three or more bonus symbols anywhere on the reels triggers one of three Big Money Bonuses, starting with a multiplier of up to 3x. A progressive trail above the reels features multipliers up to 10x. Centurion symbols act as cash collectors, accumulating coin values for each Centurion symbol that lands.
Bush symbols drive progression along the multiplier trail. Each Bush or Centurion symbol advances one position. Players enjoy unlimited Free Spins until Centurion is caught by the bush. Once caught, players enter the familiar pick me feature choosing from three bushes to reveal one of the following outcomes:
- Bonus Over: The bonus ends, and accumulated winnings are awarded.
- Bush Back: The bush is pushed back two positions, and the bonus continues.
- March On: The Centurion advances to the next multiplier on the trail, and the bonus continues.
Adding to the excitement are reel bonuses, triggered when Centurion lands:
- Super Bonus Reels: Adds extra bonus symbols, increasing the chance of triggering the bonus.
- 5 of a Kind: Centurion appears with three shields to pick from, guaranteeing at least one 5 of a kind win; each shield contains a multiplier.
- Big Win: Centurion announces a win of at least 20x the current stake.
Players can take a chance with two gamble options, offering the opportunity to upgrade their winnings or trigger a Big Money Bonus. In the wheel gamble, the left wheel offers multipliers of up to 10x and the right wheel allows players to gamble for the Big Money, Super Big Money or Mega Big Money Bonus.
Any feature wins from the Big Money Bonus below £500 may trigger the clock gamble. Players can gamble all or part of their original winnings for a chance to increase winnings by 1.5x, 2x, 3x, 5x or 10x, unless the potential win will go over £500.
Centurion Big Money™ also features a Fortune Spins mode, activated via the feature button. Fortune Spins reels contain only Centurion, coin, and bonus symbols, increasing the chances of triggering a bonus. When a bonus is activated, all symbols return to the reels and every Centurion appearing during Fortune Spins awards the cash values from all coin symbols in view.
Matthew Crane, UK Market Product Director, said: “We’re pleased to announce the launch of Centurion Big Money™, the latest addition to our B3 lineup. This new game brings together one of our most recognisable and successful brands with a well-known, player-favourite bonus mechanic – offering a fresh twist on a proven performer. With the classic Centurion appeal and the added excitement of the Big Money bonus, it’s designed to stand out and keep players engaged.”
Centurion Big Money™ is available in retail now.
The post INSPIRED LAUNCHES CENTURION BIG MONEY™ appeared first on European Gaming Industry News.
Latest News
Relax Gaming adds TaDa Gaming as latest Powered by Relax partner

Relax Gaming, the iGaming aggregator and provider of unique content, has announced a new partnership with TaDa Gaming.
The agreement sees TaDa Gaming join Relax’s ever-expanding list of Powered By Relax partners, introducing a wide array of new content to Relax’s network of leading operators. This includes an exciting array of slot titles, crash games, table games, bingo, and the studio’s hugely popular fishing-shooting titles.
TaDa Gaming’s content is showing strong performance in emerging markets, with standout results in Latin America and Brazil, where it boasts over 60 certified games. The studio is also certified in key jurisdictions such as Malta, Greece, Portugal, Sweden, Italy, Romania, and the UK.
Central to TaDa Gaming’s strategy is its “Glocalization” approach, developing regionally tailored content to meet the tastes of specific markets while expanding globally. The success of this strategy between in the early months of 2025 underlines the studio’s commitment to market-focused innovation.
Katie Fraser, Head of Partnership Success at Relax Gaming, said: “Bringing TaDa Gaming on board is a fantastic move. Their broad content range, from top-performing slots to unique fishing-shooting titles, offers immediate value for our operator partners. We’re especially impressed by their Glocalization approach and strong regional traction, which perfectly aligns with our own vision as an aggregator.”
Ray Lee, Director of Business Development at TaDa Gaming, added: “We’re excited to be joining the Powered By Relax programme, which marks a significant milestone in our growth journey. This partnership opens up new opportunities for us to reach wider audiences and deliver regionally resonant content through a trusted and high-performing aggregation platform.”
The post Relax Gaming adds TaDa Gaming as latest Powered by Relax partner appeared first on European Gaming Industry News.
Latest News
Spinomenal partners with Rabbit Entertain IT Ltd. in New Content Deal

Spinomenal, the leading iGaming content provider, has signed a content agreement with Germany’s Rabbit Entertain IT Ltd. brands.
Rabbit Entertain IT Ltd. operates several well-known online gambling brands, including lapalingo, Tigerspin, Casumo and Lordlucky, positioning itself as a key player in the German online gaming sector.
Spinomenal’s smash-hits like Book Of The Divine, Book of Rebirth Extreme, Joker Win and many more, will be made available for Rabbit Entertain IT Ltd.’s brands via the United Remote platform.
Spinomenal CEO, Lior Shvartz commented: “Rabbit Entertain IT Ltd. runs a number of successful casino brands, particularly in the German market, and we’re looking forward to launching our games across its portfolio.”
Rabbit Entertain IT Ltd. CEO, Sven Jendrzejek added: “We are excited to see the results from bringing Spinomenal’s superb slots library to Rabbit Entertain IT Ltd.’s casinos and customers. These games strengthen our commitment to delivering first-class entertainment experiences.”
The post Spinomenal partners with Rabbit Entertain IT Ltd. in New Content Deal appeared first on European Gaming Industry News.
-
Compliance Updates7 days ago
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
-
Brazil7 days ago
Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement
-
BCLC6 days ago
Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot
-
Flutter Entertainment6 days ago
Flutter Entertainment Announces Completion of NSX Acquisition
-
Asia6 days ago
IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards
-
Africa6 days ago
HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns
-
Baltics6 days ago
Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
-
Anuar Haua6 days ago
ZITRO’S PERFECT GAME COMBO NOW AT WINPOT BOCA DEL RÍO