Acquisitions/Merger
RubyPlay agrees to acquire Splash Tech to add jackpots and free-to-play tools
Deal expands RubyPlay beyond content into platform-level engagement; transaction remains subject to regulatory approvals.
RubyPlay has entered into an agreement to acquire 100% of the shares in Splash Tech, as the supplier moves beyond content into platform-level engagement tools. The transaction is subject to regulatory approvals.
RubyPlay said the acquisition will add Splash Tech’s jackpot solution and Free-to-Play casino and sports capabilities to its existing engagement suite, which includes free spins, rewards, missions and tournaments. Following completion, RubyPlay’s operator partners will gain access to the Jackpot and Free-to-Play tools, designed to support engagement across third-party content as well as RubyPlay titles.
The company said Splash Tech’s engagement tools are already live with “some of the biggest operators and platform providers” globally. RubyPlay also said Splash Tech’s real-money jackpot product can turn “any product across all verticals into a jackpot game.”
Tsachi Maimon, CEO of RubyPlay, said: “Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention.
“Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution.”
Adam Wilson, CEO of Splash Tech, said: “Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relationship focus they expect from us, and we’re looking forward to working alongside new partners with RubyPlay.
“As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight, and market credibility to support our ambition for further expansion and innovation.”
The post RubyPlay agrees to acquire Splash Tech to add jackpots and free-to-play tools appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Banijay Gaming is to acquire JOA, marking another important step in its strategy to build a European diversified gaming leader in light of evolving customer expectations, from funds managed by Blackstone and Kings Park Capital pursuant to a put option agreement.
JOA is the second-largest casino operator in France, with a nationwide network of 33 casinos rooted in every region generating approximately €430 million in gross revenues in 2025.
Its venues combine gaming with restaurants, bars and a broad range of leisure experiences which attract over 4.6 million yearly customers.
Following the acquisition of Tipico Group in April 2026, this transaction further expands Banijay Gaming’s omnichannel capabilities by adding its digital expertise to JOA’s wide network of land-based entertainment destinations.
At the heart of this transaction is a long-term value creation story: Banijay Gaming will accelerate JOA’s next phase of development in France and internationally.
Responsible gaming remains central to Banijay Gaming’s strategy, with both companies continuing to raise standards and share best practices in line with a common commitment to player protection.
Laurent Lassiaz, Chairman of JOA, will continue to lead JOA alongside the existing management team, ensuring continuity for employees, customers and local stakeholders.
Completion of the transaction is expected during H2 2026, subject to JOA’s employee representatives’ consultation and customary regulatory approvals including merger control and casino gaming regulatory approvals.
Nicolas Béraud, Chairman of Banijay Gaming, said: “Customers increasingly expect seamless experiences across digital and physical environments, and this transaction positions us perfectly to respond to that evolution.
“We look forward to supporting JOA’s next phase of development by bringing our expertise in technology, artificial intelligence and data, while preserving the entrepreneurial culture and operational excellence that have made the company successful.”
Laurent Lassiaz, Chairman of JOA, said: “Joining Banijay Gaming marks an exciting new chapter for JOA. After a successful period with Blackstone and Kings Park Capital, which laid the foundations for our growth, we have found another long-term partner with whom we share a common vision for the future.
“Their expertise in technology and digital innovation will help us accelerate our omnichannel development, while allowing us to preserve the entrepreneurial spirit and local roots that have always been our strength. Together, we will be ideally positioned to pursue our ambitions in France and internationally.”
The post Banijay Gaming Acquires French Operator JOA appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Visualize Group has agreed to acquire eCOGRA, a gaming testing, inspection, certification and compliance (TICC) provider, from Hanover Investors Management LLP, the private investment firm said in a Business Wire announcement from New York and London.
eCOGRA, founded in 2003 and headquartered in London, provides compliance and certification services for iGaming customers and works with gaming software suppliers, platform operators and online gaming regulators in more than 50 jurisdictions worldwide. The company will continue under its existing leadership, with Chief Executive Officer (“CEO”) Will Shuckburgh remaining in his role.
Visualize said eCOGRA is its second investment in the gaming TICC sector following its earlier closing of BMM Testlabs (“BMM”) this year. The firm said BMM and eCOGRA have complementary strengths, with BMM spanning a broader testing and certification spectrum and eCOGRA focused on the digital gaming segment. Visualize added that each company will continue to operate as an independently accredited business.
Will Shuckburgh, CEO of eCOGRA, said, “For more than two decades, eCOGRA’s mission has been to ensure that players can trust the games they play and that operators can meet the highest standards of compliance. As regulated gaming expands into new markets around the world, the demand for fast, rigorous, and reliable certification has never been greater. Partnering with Visualize gives us the resources to serve our customers better — to invest in our people, our technology, and our capacity — while continuing to operate with the independence and integrity that our accreditation partners and customers expect.”
C. C. Melvin Ike, Founder and Managing Partner of Visualize, said, “As high-conviction thematic investors, we back exceptional businesses and management teams providing mission-critical services in growing markets, and we build deep expertise in the sectors to which we commit. Building on our experience in regulated gaming, the independent testing and certification that both eCOGRA and BMM provide is fundamental to protecting players and sustaining the trust of regulators, and the two businesses bring distinct capabilities across online and land-based gaming. With eCOGRA, our intention is straightforward: to build eCOGRA into a generational business that can deliver faster, more responsive, and more innovative service to a fast-growing market that needs more high-quality service. We’re thrilled to partner with Will and the entire eCOGRA team.”
Financial terms were not disclosed. The transaction is subject to customary regulatory approvals and clearances. Weil, Gotshal & Manges LLP and Greenberg Traurig acted as legal advisors for Visualize, while Macquarie Capital served as financial advisor for Hanover and eCOGRA, with Willkie Farr & Gallagher LLP as their legal advisor.
The post Visualize Group agrees to acquire iGaming testing firm eCOGRA appeared first on Americas iGaming & Sports Betting News.
Deal targets regulated Poland market by combining global media buying with local SEO and compliance expertise.
Clever Advertising has taken a strategic investment stake in iGaming Nuts as it looks to expand player acquisition in Poland. The companies said the deal brings iGaming Nuts’ Polish SEO affiliate portfolio into Clever Advertising’s global multi-channel network.
Clever Advertising positions the move as a faster route into a regulated market where compliance and localization are critical, and where paid acquisition costs can move quickly. iGaming Nuts operates across several European markets, including the United Kingdom, Italy, and Spain, with Poland as its lead market.
Marcos Oliveira, COO of Clever Advertising, said: “Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts is the most solid base we could build on there. They lead in local SEO, they know the rules, and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market.”
Adam Bieliński, CEO of iGaming Nuts, added: “Working with Clever Advertising is a big step for our team and our users. We’ve built tools and content for Polish regulations and player preferences. With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience, and strengthen our position in legal sports betting affiliate traffic in Poland.”
The companies also said they plan to extend the partnership into a financial trading media vertical. No financial terms, stake size, or closing timeline were disclosed.
The post Clever Advertising buys strategic stake in SEO affiliate iGaming Nuts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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