TRUEiGTECH, a proven name in prediction market platform development, announced the launch of TruePredict, a liquidity-ready sports prediction market software solution designed to help iGaming, sportsbook, DFS, media, and fan engagement operators capture the FIFA World Cup 2026 demand surge. TruePredict is built around one of the biggest challenges in prediction market launches: liquidity.

The launch comes as prediction markets move deeper into mainstream sports engagement. FIFA recently named ADI Predictstreet as the Official Prediction Market Partner of the FIFA World Cup 2026, marking the first official global prediction market partnership for the tournament category. The 2026 edition will be the largest World Cup in history, with 48 teams, 104 matches, and 16 host cities across the US, Canada, and Mexico.

TruePredict is designed to help operators turn this global football window into a successful sports prediction market product. The platform supports live markets, pricing logic, sports data integrations, wallet flows, promotional sweepstakes participation, leaderboards, settlement workflows, and operator-grade controls in one development-ready infrastructure stack.

TRUEiGTECH will attend i-Con 2026 in Limassol, Cyprus, taking place on 28–29 May 2026, to meet operators, affiliates, and platform partners exploring sports prediction market software, FIFA World Cup prediction products, and liquidity-ready event-based platforms.

The World Cup Window Operators Cannot Afford to Miss

The 2026 FIFA World Cup will create one of the largest live sports engagement windows in history, with 48 teams, 104 matches, and 16 host cities across the United States, Canada, and Mexico. For operators, that means a compressed period of traffic spikes, fan activity, live-market demand, and infrastructure pressure.

For iGaming and sports entertainment brands, the opportunity is no longer limited to traditional sportsbook activity. Operators are now looking at prediction-led products that allow users to forecast match outcomes, tournament milestones, player events, group-stage scenarios, and live market movements through interactive sports experiences.

TruePredict gives operators the foundation to launch these products faster, without building every pricing, market, wallet, data, and settlement layer from scratch.

Built for FIFA World Cup Sports Prediction Demand

TruePredict is built for operators that want more than a World Cup campaign. It is designed to support a full sports prediction platform that can run before, during, and after the tournament.

The platform enables operators to create match predictions, futures markets, live event predictions, team-performance markets, player-based outcomes, and tournament progression formats. It can also support sportsbook-style user journeys, prediction market-style pricing, and promotional engagement models for brands seeking broader participation structures.

For operators, this means the World Cup becomes more than a short-term acquisition moment. It becomes the launchpad for a long-term sports prediction product.

“The next wave of sports engagement will be defined by platforms that can convert live fan attention into interactive prediction experiences. The FIFA World Cup gives operators a once-in-a-cycle opportunity to launch products that are built for traffic, live markets, pricing, settlement, rewards, and retention. TruePredict was built to power that opportunity,” said the CEO of TRUEiGTECH.

A Liquidity-Ready Stack for Pricing, Trading, and Settlement

TruePredict is built around one of the biggest challenges in prediction market launches: liquidity. Many operators can create markets, but keeping those markets active, priced, balanced, compliant, and commercially useful is where prediction platforms often struggle. TruePredict addresses this through a liquidity-ready architecture that combines hybrid CLOB infrastructure, a liquidity segregation engine, AML risk controls, pricing logic, spread management, sports data integrations, wallet flows, settlement systems, reporting dashboards, and operator-grade market controls.

Supporting Sweepstakes-Based Sports Prediction Models

One of TruePredict’s key differentiators is its ability to support sweepstakes-based sports prediction platform development.

This model allows operators to build sports prediction experiences around promotional entry flows, dual-currency wallet structures, rewards, eligibility checks, and prize redemption workflows. For brands exploring alternatives to traditional sportsbook mechanics, this creates a flexible path to build prediction-led fan engagement products, subject to jurisdiction-specific legal review.

TruePredict can support dual-currency wallets, promotional participation flows, no-purchase-necessary structures, geolocation controls, fraud monitoring, prize redemption workflows, admin dashboards, and campaign management tools.

This gives sportsbook, DFS, iGaming, media, and fan engagement operators a platform architecture that can be configured around their audience, market strategy, and compliance requirements.

Built for the Surge, Designed Beyond the Tournament

While the FIFA World Cup creates the immediate market trigger, TruePredict is built for long-term sports prediction infrastructure.

Operators can use the platform to expand into football leagues, cricket tournaments, basketball events, combat sports, esports, entertainment outcomes, political markets, economic indicators, and other event-based prediction categories.

The infrastructure is designed to support:

Sports prediction market creation

Live data and odds feed integrations

Dynamic pricing and market logic

Wallet and promotional entry flows

Leaderboards, rewards, and engagement loops

Outcome settlement and dispute workflows

Operator dashboards, reporting, and risk controls

As prediction markets gain visibility across sports and entertainment, operators with scalable infrastructure will be better positioned to capture the next phase of fan engagement. Recent industry announcements, including Betr’s partnership with Polymarket to bring prediction markets to its user base, show how prediction-led products are becoming part of broader sports and gaming ecosystems.

Positioning TruePredict for the Next Era of Sports Prediction

The launch of TruePredict reinforces TRUEiGTECH’s position as a technology provider building infrastructure for the next generation of sports prediction, prediction market, and sweepstakes-based engagement platforms.

For operators preparing for the World Cup cycle, TruePredict offers a direct path to launch sports prediction platforms with live markets, wallet flows, settlement systems, promotional participation, and post-launch control.

Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July is set to be the biggest FIFA World Cup in history, as for the first time ever it will feature 48 teams contending for the coveted crown.

This is the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to ever partner with FIFA when it joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe. More recently, Betano was announced as an Official Partner of the FIFA Club World Cup 2025.

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.

“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”

Owned by Kaizen Gaming, which was recognised in both 2024 and 2025 as Operator of the Year at the EGR Operator Awards and Operator of the Year – Large at the SBC Awards, Betano will provide fans with a unique and exclusive opportunity to experience the excitement of the FIFA World Cup and to engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them to set financial limits, manage their time and access specialised customer support 24/7. Betano is also organising a number of physical and digital fan engagement activations in Europe and South America to celebrate the FIFA World Cup 2026.