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BETMGM FIRST HALF 2024 UPDATE
BetMGM, LLC one of the leading sports betting and iGaming operators across the U.S., jointly owned by MGM Resorts International and Entain plc, is providing an update on First Half 2024 (“1H 2024”) performance.
Adam Greenblatt, Chief Executive Officer of BetMGM, commented:
“The first half of this year has been very important in laying the groundwork for BetMGM’s future. 2024 is a year of investment, focusing on improving our customer experience and stepping up our level of investment in players. We are encouraged to see this strategy delivering accelerating momentum. We have exceeded our goals for both acquisition and retention, which should lead to higher year-over-year revenue growth for the second half of this year into 2025.
Our online sportsbook players have been enjoying Angstrom-enabled product capabilities since the start of the baseball season, and we look forward to players enjoying this across our wider sports offering leading into the NFL season. We are also very excited to bring our unique omnichannel opportunities to players by fully leveraging MGM Resorts’ presence in Las Vegas. Single Account Single Wallet will be an important driver of the customer experience, with Nevada marking its completion ahead of the NFL season. Our iGaming business continues to perform strongly with attractive returns, and to maximize this strength and momentum, we plan to deploy additional marketing in the back half of this year. Our execution roadmap, building momentum and prospects ahead all support our confidence in BetMGM’s strong future.”
1H 2024 Update
- 1H 2024 financial performance demonstrating accelerating momentum through the year
- Net revenue from operations of $1.0 billion, up 6% versus prior year1,2
- 2Q net revenue growth of 9% YoY, up from 3% in 1Q
- 2Q online sports betting NGR per active up 16% YoY
- 2Q iGaming average monthly actives growth of 18% YoY, up from 9% in 1Q, with no new state launches
- EBITDA consistent with expectations of 2024 being an investment year, supporting customer acquisition and enhanced player experience initiatives
- Encouraging online sportsbook CPAs of FTDs driven by successful Super Bowl campaign
- 1H EBITDA of –$123 million2
- Net revenue from operations of $1.0 billion, up 6% versus prior year1,2
- Established as a leading operator in North America, live in 29 markets with access to 52% of adult population3
- Continued geographic footprint expansion, with BetMGM launch of digital sports betting in North Carolina in March and district-wide in the District of Columbia in July
- 13% GGR market share in the U.S. and Ontario across Sports Betting and iGaming4
- Demonstrates stabilization and continued strength in iGaming with approximately 22% market share5
- Continued focus on operational execution, delivering improved app, product capabilities, and market-leading partnerships across both digital sports and iGaming
- Enhanced Sports Product and Technology
- Further integration of Angstrom capabilities with new markets and features for MLB and back end of NBA seasons, provided by fully in-house single game parlay (“SGP”) and SGP+ products
- Improved player experiences with enhanced betting and SGP+ journeys, landing pages and new features including live bet tracking
- Actives who placed an MLB SGP bet this season up 40% YoY6
- Volume of weekly MLB SGP bets doubled versus last year6
- Leadership in iGaming
- Market-leading jackpots – New Jersey jackpot of over $5 million expected to be the largest regulated U.S. online jackpot ever paid
- Launched exclusive games and innovative reward mechanics with top suppliers, including GameCode and White Hat Gaming
- Launched BetMGM Arcade, the home for ‘non-traditional’ content including LuckyTap and Crash-style games
- Best-in-Class Marketing Partnerships
- Integration of partnerships with X, Marriott Bonvoy, and Associated Press
- Successful Super Bowl campaign with citywide takeover of Las Vegas and iconic commercial featuring Tom Brady, Wayne Gretzky and Vince Vaughn
- Exclusive ambassadorship with Brian Christopher Slots for all online regulated markets
- Enhanced Sports Product and Technology
- Ongoing commitment to player safety, prioritizing responsible gambling across our business
- Founding member of the newly established Responsible Online Gaming Association (“ROGA”), which brings together the largest U.S. online sports betting and gaming operators to develop and advance responsible gaming practices
- Expanded the Kindbridge Health program to eight additional jurisdictions, offering self-excluded individuals referrals for problem gambling treatment
- Research and funding support via sponsorship for the International Center for Responsible Gaming
- Award recognition, including
- EGR North America’s awards for both Employer and Sports Betting Operator of the Year
- Top 20 for Best Workplaces in New YorkTM by Fortune
- Hashtag Sports awards for both Best Sports Betting Partnership (X/Twitter) and Best Communications Strategy
Outlook
- As announced on December 4, 2023, BetMGM’s strategic roadmap assigned 2024 as an investment year, supporting enhanced player experiences and improved sportsbook product to drive long-term value for stakeholders
- Coupled with an improving sportsbook offering, and building on BetMGM’s iGaming strength which already delivers over $400 million contribution annually, expectation of greater than planned marketing investment in iGaming in 2H this year7
- Additional investment expected to be funded by bank debt
- Consistent with expectation of 2024 as an investment year, expect 2H EBITDA to be similar to 1H
- Pipeline of exciting opportunities ahead including key milestones:
- On track for Angstrom capabilities to be fully integrated across MLB, NBA and NFL offerings ahead of 2024 NFL season
- Single Account Single Wallet (SASW) rollout expected to be completed with Nevada in place prior to the 2024 NFL season
- Enabling BetMGM customers in MGM Resorts properties, representing 13 million room nights annually, to sign up at one of BetMGM’s eight retail sportsbooks and return to their home state with the same wallet
- Completing the integration of player wallets across all BetMGM markets and empowering the final Las Vegas unlock for BetMGM
- Investment in our execution roadmap, accelerating momentum and opportunities ahead all support our confidence in BetMGM’s pathway to $500 million EBITDA in the coming years
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Black Cow Technology Shortlisted for SBC Europe’s Rising Star Award

Black Cow Technology has been shortlisted at the prestigious SBC Europe Awards 2025 in the category of Rising Star (Supplier).
The nomination comes after Black Cow has made a name for itself through its Single Player RGS, which was built from scratch to provide flexibility, transparency and full partner control.
This technology is used by some of the biggest names in the business, including several Tier 1 operators and trusted industry players.
Powerful and proven, it’s been in the market for more than eight years, giving Black Cow a foundation of enterprise trust, technical reliability and product-market fit.
Now, leveraging this solid foundation, Black Cow is being recognised for its next major innovation: their Multiplayer Remote Game Server (RGS).
Black Cow’s Multiplayer RGS is the only fully event-driven, multiplayer-ready game framework enabling any real-time, player-to-player interaction across any game mechanic or mode.
It empowers operators and suppliers with the same autonomy and adaptability they have come to expect from its Single Player RGS, only now for Multiplayer.
This has only been possible because of the depth of experience within the Black Cow team, and by having proven, advanced technologies already in the market.
Max Francis, CEO and Founder at Black Cow Technology, said: “I can’t think of a better way to celebrate our successes through our technology than by being nominated for an SBC Europe Award.
“Our Multiplayer RGS is the only truly transactional multiplayer solution on the market. It’s not just about what it does today; it’s also about what it enables for the future of iGaming.”
“I am incredibly proud of the team and the work they have done to bring this to the market, and it’s great for their efforts to be recognised with the award nomination.
“Rising Star is always a hotly contested category, so here’s hoping we can take home the trophy on the night.”
The post Black Cow Technology Shortlisted for SBC Europe’s Rising Star Award appeared first on European Gaming Industry News.
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Expanse Studios (GMGI) Partners with Bitville Gaming to Expand B2B Distribution Across Africa

This collaboration will extend the reach of Expanse Studios’ proprietary content portfolio across Bitville’s network of licensed online and retail operators throughout Africa and other emerging markets.
Bitville Gaming, known for its versatile aggregation solutions across online, retail, and POS channels, offers a strategic entry point for Expanse Studios into African and regional markets. This marks another step in GMGI’s ongoing global expansion, following its recent integrations in Europe, the U.S. sweepstakes space, and Latin America.
“We’re very pleased to align with Bitville Gaming, a proven B2B provider with strong market access in South Africa and beyond. Their focus on lottery, betting, and platform integrations makes them a natural fit for our customizable portfolio, which includes not only slots but also table games, scratch games, number and card-based games tailored to different market needs,” said Damjan Stamenkovic, CEO of Expanse Studios“With this agreement, we are advancing our strategy of increasing content distribution efficiency while broadening our international footprint.”[Bitville Statement]
This partnership will include the distribution of Expanse’s 55+ proprietary games—spanning crash titles, slots, and table games—through Bitville’s aggregation infrastructure. The collaboration is expected to improve content access for regulated operators seeking fresh, mobile-first, and player-driven experiences.
The post Expanse Studios (GMGI) Partners with Bitville Gaming to Expand B2B Distribution Across Africa appeared first on European Gaming Industry News.
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Organic Growth for Affiliates in Regulated Greek Market

With Greece’s iGaming market having been fully regulated since 2021, affiliates must adapt to a landscape where compliance and local expertise go hand in hand. In this article, we explore the key strategies that can be used to build trust, stay compliant, and grow organic presence in Greece.
The Greek iGaming market has now been fully regulated for several years, creating a clear but competitive space for operators and affiliates. The framework established by the Hellenic Gaming Commission (HGC) provides clarity, but achieving organic marketing success still requires precision, local touch, and a strong commitment to compliance.
Greece has a single national system in place. This makes things more predictable, but also means there’s a lot of attention on the market. The competition is already heating up, with well-known international brands holding licenses alongside strong local companies. All fighting for their slice of the pie.
“The Greek market isn’t new to betting, far from it,” notes Alexandros Michas, Head of Linkbuilding at BetBrothers.gr. “What’s changed is the formalisation and stronger supervision. For affiliates, there are plenty of opportunities, but the days of the grey market are long gone. Building trust and following HGC rules are a must today.”
Understand the Regulations
When it comes to digital marketing and organic traffic, there are important rules and market specifics to consider. Greece has one main regulator, the HGC, and all online gambling activities, including marketing and affiliation, are closely controlled by it.
One of the most important requirements is that affiliates must hold their own HGC license to promote Greek-facing gaming sites. It’s not enough to partner with a licensed operator: any website, blog or social channel directing traffic to gambling platforms must be registered and approved by the HGC. This ensures affiliates understand and commit to local rules on advertising, responsible gaming messaging and transparent bonus disclosures.
Furthermore, marketing communications have strict rules. They must be truthful, not misleading, and must not target vulnerable individuals or minors. Responsible gambling messaging is mandatory, and the HGC closely checks for compliance, ready to impose big fines for any violations.
To build a sustainable organic strategy in Greece, affiliates should focus on foundational, authentic marketing practices.
Apply Hyper-Local SEO
Creating content requires more than simple translation. It demands language that is culturally resonant and tailored for Greek search queries. This means going beyond simple keyword matching to understanding genuine user intent.
“Keyword research is fundamental, but it’s more than just typing terms into a tool,” Alexandros stresses. “At BetBrothers, we spend time understanding how Greeks actually search – the slang, the abbreviations, the specific player or match queries. It’s about thinking with a local mindset, not just translating. Basic SEO doesn’t make it here, content needs to feel native and natural.”
Create Authentic Credibility
Developing authority involves seeking out link-building opportunities with established Greek sports blogs, news portals, and fan forums. It’s important to make sure that guest content is truly valuable to the platform’s readers. Building relationships with trusted local sources also helps enhance credibility and establish a strong presence within the community.
“Link building in Greece requires patience and genuine outreach,” Alexandros comments. “It’s not just about volume. We focus on earning links from reputable Greek sources that add value to our users and theirs. A link from a respected Greek sports site carries far more weight than ten generic international links.”
Connect with Greek Culture
Content should dive deep into local sports, centering on the Greek Super League, the Greek Cup, national team performances, and the intense basketball rivalries in the Basket League and EuroLeague. It’s important to use betting terminology familiar to Greek bettors and understand popular local bet types. Reflecting the passion, rivalries, and cultural significance of major sporting events will ensure content resonates more deeply.
“If you’re writing about a derby between Olympiacos and Panathinaikos, you need to understand the decades of history and passion involved,” Alexandros notes. “Generic match previews don’t work. Your content needs to breathe Greek sporting culture. It’s those nuances that build connection.”
Build Trust and Promote Responsible Gambling
Trust-building begins with prominently and genuinely integrating Responsible Gambling (RG) messages. This is an HGC requirement that also reassures users. Affiliates should provide clear, honest information and unbiased reviews about licensed operators to show they are reliable sources in a market where players value well-informed choices. Following all advertising and compliance rules is essential to maintain credibility and user confidence.
“Trust is perhaps the most valuable currency in the Greek iGaming market,” Alexandros states. “Players want to feel safe and informed. By promoting responsible gambling and providing transparent, high-quality information, affiliates can become go-to resources.”
Final Thoughts
The Greek iGaming market offers significant opportunities for affiliates who are prepared to invest in a long-term, organic strategy built on compliance, understanding local culture, and offering real value. While the HGC’s firm regulatory hand requires careful attention, it also creates a level playing field where quality and authenticity can truly shine.
“For affiliates in Greece, the game has changed towards quality and compliance,” Alexandros concludes. “Shortcuts will lead to penalties. But for those who invest in understanding the local market, respecting the rules, and delivering real value through their content, the potential for sustainable growth is endless. It’s about playing the long game, authentically.”
The post Organic Growth for Affiliates in Regulated Greek Market appeared first on European Gaming Industry News.
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