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BETMGM FIRST HALF 2024 UPDATE

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BetMGM, LLC  one of the leading sports betting and iGaming operators across the U.S., jointly owned by MGM Resorts International  and Entain plc, is providing an update on First Half 2024 (“1H 2024”) performance.

Adam Greenblatt, Chief Executive Officer of BetMGM, commented:
“The first half of this year has been very important in laying the groundwork for BetMGM’s future. 2024 is a year of investment, focusing on improving our customer experience and stepping up our level of investment in players. We are encouraged to see this strategy delivering accelerating momentum. We have exceeded our goals for both acquisition and retention, which should lead to higher year-over-year revenue growth for the second half of this year into 2025.

Our online sportsbook players have been enjoying Angstrom-enabled product capabilities since the start of the baseball season, and we look forward to players enjoying this across our wider sports offering leading into the NFL season. We are also very excited to bring our unique omnichannel opportunities to players by fully leveraging MGM Resorts’ presence in Las Vegas. Single Account Single Wallet will be an important driver of the customer experience, with Nevada marking its completion ahead of the NFL season. Our iGaming business continues to perform strongly with attractive returns, and to maximize this strength and momentum, we plan to deploy additional marketing in the back half of this year. Our execution roadmap, building momentum and prospects ahead all support our confidence in BetMGM’s strong future.”

1H 2024 Update

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  • 1H 2024 financial performance demonstrating accelerating momentum through the year
    • Net revenue from operations of $1.0 billion, up 6% versus prior year1,2
      • 2Q net revenue growth of 9% YoY, up from 3% in 1Q
      • 2Q online sports betting NGR per active up 16% YoY
      • 2Q iGaming average monthly actives growth of 18% YoY, up from 9% in 1Q, with no new state launches
    • EBITDA consistent with expectations of 2024 being an investment year, supporting customer acquisition and enhanced player experience initiatives
      • Encouraging online sportsbook CPAs of FTDs driven by successful Super Bowl campaign
      • 1H EBITDA of –$123 million2
  • Established as a leading operator in North America, live in 29 markets with access to 52% of adult population3
    • Continued geographic footprint expansion, with BetMGM launch of digital sports betting in North Carolina in March and district-wide in the District of Columbia in July
    • 13% GGR market share in the U.S. and Ontario across Sports Betting and iGaming4
    • Demonstrates stabilization and continued strength in iGaming with approximately 22% market share5
  • Continued focus on operational execution, delivering improved app, product capabilities, and market-leading partnerships across both digital sports and iGaming
    • Enhanced Sports Product and Technology
      • Further integration of Angstrom capabilities with new markets and features for MLB and back end of NBA seasons, provided by fully in-house single game parlay (“SGP”) and SGP+ products
      • Improved player experiences with enhanced betting and SGP+ journeys, landing pages and new features including live bet tracking
        • Actives who placed an MLB SGP bet this season up 40% YoY6
        • Volume of weekly MLB SGP bets doubled versus last year6
    • Leadership in iGaming
      • Market-leading jackpots – New Jersey jackpot of over $5 million expected to be the largest regulated U.S. online jackpot ever paid
      • Launched exclusive games and innovative reward mechanics with top suppliers, including GameCode and White Hat Gaming
      • Launched BetMGM Arcade, the home for ‘non-traditional’ content including LuckyTap and Crash-style games
    • Best-in-Class Marketing Partnerships
      • Integration of partnerships with X, Marriott Bonvoy, and Associated Press
      • Successful Super Bowl campaign with citywide takeover of Las Vegas and iconic commercial featuring Tom BradyWayne Gretzky and Vince Vaughn
      • Exclusive ambassadorship with Brian Christopher Slots for all online regulated markets
  • Ongoing commitment to player safety, prioritizing responsible gambling across our business
    • Founding member of the newly established Responsible Online Gaming Association (“ROGA”), which brings together the largest U.S. online sports betting and gaming operators to develop and advance responsible gaming practices
    • Expanded the Kindbridge Health program to eight additional jurisdictions, offering self-excluded individuals referrals for problem gambling treatment
    • Research and funding support via sponsorship for the International Center for Responsible Gaming
  • Award recognition, including
    • EGR North America’s awards for both Employer and Sports Betting Operator of the Year
    • Top 20 for Best Workplaces in New YorkTM by Fortune
    • Hashtag Sports awards for both Best Sports Betting Partnership (X/Twitter) and Best Communications Strategy

Outlook

  • As announced on December 4, 2023, BetMGM’s strategic roadmap assigned 2024 as an investment year, supporting enhanced player experiences and improved sportsbook product to drive long-term value for stakeholders
  • Coupled with an improving sportsbook offering, and building on BetMGM’s iGaming strength which already delivers over $400 million contribution annually, expectation of greater than planned marketing investment in iGaming in 2H this year7
  • Additional investment expected to be funded by bank debt
  • Consistent with expectation of 2024 as an investment year, expect 2H EBITDA to be similar to 1H
  • Pipeline of exciting opportunities ahead including key milestones:
    • On track for Angstrom capabilities to be fully integrated across MLB, NBA and NFL offerings ahead of 2024 NFL season
    • Single Account Single Wallet (SASW) rollout expected to be completed with Nevada in place prior to the 2024 NFL season
      • Enabling BetMGM customers in MGM Resorts properties, representing 13 million room nights annually, to sign up at one of BetMGM’s eight retail sportsbooks and return to their home state with the same wallet
      • Completing the integration of player wallets across all BetMGM markets and empowering the final Las Vegas unlock for BetMGM
  • Investment in our execution roadmap, accelerating momentum and opportunities ahead all support our confidence in BetMGM’s pathway to $500 million EBITDA in the coming years

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Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.

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Starting September 5, Trophy Hunter players can invite friends to join the game and enjoy it together. But that’s not all – the new update introduces hot-seat duels, one-on-one asynchronous challenges that let players prove who is the best marksman and earn extra rewards. All this is made possible by the new Duels for Friends feature, which expands the social dimension of Trophy Hunter and gives players complete freedom to choose their opponents – both among existing fans of the game and those who haven’t yet tried it. This is another step in delivering the game’s dynamic, content-rich roadmap, with Trophy Hunter already recording very promising KPIs and steadily growing its player base since its July 3 global launch.

Duels for Friends – compete with your friends

– From the very beginning, the social aspect and players’ engagement in league competition have been extremely important for the development of Trophy Hunter. This clearly sets the game apart from the competition and strongly engages our users. Now we are taking the next step by giving players a tool that lets them create their own space in the game – inviting friends, competing, and simply having fun together. This is an important milestone in the game’s development and the foundation for the next features we are already working on.” – says Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash.

With the Duels for Friends feature, every Trophy Hunter player can invite anyone to join the game by sending them a special link via SMS or messenger. Members of the club can also be invited. In this way, players not only expand the Trophy Hunter community but also actively shape its composition. Invited friends can join the competition, become members of any club, or set up a new club together with the player who invited them and compete in the club league. It enhances the competitive spirit and motivates players to improve their skills.

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The update also adds a new form of competition alongside the league system – asynchronous one-on-one duels with friends (hot-seat duels). Each duel consists of three rounds and must be completed within a set time. The challenger selects an opponent from their friends list, chooses an arena unlocked by both players, and plays the first round. The match then continues step by step, with each participant taking their turn when convenient, but within the required time limit. In-game notifications remind players when it’s their turn, and before starting the next round they can watch a replay of their opponent’s shots. After three rounds, the duel is concluded, the winner receives a reward, and the loser can instantly challenge them to a rematch. An additional reward is granted only for the first duel of the day with a specific friend, but players can play as many duels as they like to prove who is the best marksman. To maximize rewards, players need to challenge as many friends as possible and win those encounters. All active duels are visible in the friends panel introduced with this update, while the notification system keeps players informed about ongoing challenges and results.

New arenas – dynamic game growth

At its global launch on July 3, 2025, Trophy Hunter offered players nine arenas where they could compete in their first duels. Just a month later, on August 13, the game was expanded with a tenth arena – Northern Lights. Set against the breathtaking spectacle of the aurora borealis, it challenges players to make precise long-range shots in low-visibility conditions. In the last week of August, the eleventh arena – Scottish Highlands – was introduced, bringing another unique environment and new challenges. The update also includes technical improvements that enhance the overall player experience. The fast pace of these additions is only the beginning of more exciting content that the Trophy Hunter team is actively working on to ensure the game continues to evolve dynamically.

The post Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition. appeared first on European Gaming Industry News.

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Metal Genesis Announces “Barrel of a Gun” Song Collab with Priscilla Abby

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Lemon Sky Studios has announced the release of the song “Barrel of a Gun” with renowned Malaysian artist Priscilla Abby, who has 1.29M subscribers on YouTube. “Barrel of a Gun” serves as the theme song for the studio’s original mech IP universe Metal Genesis. The official music video for the song, produced by Lemon Sky and featuring a mocap 3D-animated depiction of Priscilla Abby as a cyborg superstar, is set to be released this Sep 5, 8pm. 

The release of “Barrel of a Gun” is highly anticipated by Metal Genesis fans, due to a teaser version of the song being used as the soundtrack for Metal Genesis’s most recent cinematic trailer titled “All Hail the Harmonic”. This trailer introduces the Harmonic Heroes, one of the unique mech factions in the Metal Genesis universe, and has surpassed 100k views in just a few months due to the highly creative designs of the mechs which are controlled through the power of music. Numerous comments on the trailer show fans’ deep appreciation for the music and their excitement for a full version of the song 

To immerse fans in the universe of Metal Genesis, Lemon Sky Studios has worked with Priscilla Abby and her team to create the original song “Barrel of a Gun” which reflects the themes of Metal Genesis. For the music video, Lemon Sky Studios’ in-house team used cutting-edge motion capture technology to manifest Priscilla Abby in the world of Metal Genesis, depicting her as a cyborg vocalist while the Harmonic Heroes play as her live band in a vibrant techno world.

Metal Genesis is the first fully original gaming IP universe by Lemon Sky Studios, a world class art and animation studio known for their contributions in iconic games such as the Final Fantasy VII Remake, Armored Core VI, and Marvel’s Spider-Man Remastered. This ambitious project aims to leverage the team’s AAA expertise to create an expansive sci-fi saga told through games, animated films, comics, and more. To kick off the franchise, Lemon Sky has announced an upcoming Kickstarter campaign to develop a fast-paced boss rush game for PC called “Metal Genesis: Rogue Regime”, to be released on Steam. 

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Players of Metal Genesis: Rogue Regime will get to enjoy the thrill of rebellion while rising up against an oppressive regime using the power of “Gattai” – combining mechs to fuse into one unstoppable machine. To add a psychological layer to the experience, the game’s roguelike aspect irrevocably changes the main character with each mech upgrade, touching upon themes of existentialism and identity. In addition to the main singleplayer story campaign, the game will feature a leaderboard system which challenges players to sharpen their skills in battle, competing with other players to climb the ranks and claim the title of best mech pilot.

For those who are interested in getting updates and the chance to back the project for rewards when the Metal Genesis Kickstarter begins, a pre-launch page is currently live on Kickstarter with the option to follow the campaign by selecting “Notify me on launch”. 

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ProgressPlay to Unveil Standalone Platform Upgrades at SBC Summit 2025

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ProgressPlay, a leading B2B iGaming platform provider, is proud to announce the exhibition of its latest, cutting-edge standalone platform upgrades at the SBC Summit 2025 in Lisbon. The enhancements redefine the potential for operators to build a truly unique and sovereign iGaming empire.

This significant investment in technology underscores ProgressPlay’s commitment to providing a superior alternative to restrictive white-label and turnkey models. The upgraded standalone solution is engineered for ambitious operators who demand complete creative and commercial autonomy without compromising on speed-to-market or technological sophistication.

“The days of choosing between a quick-to-launch white-label shelf-product and a complex custom techincal build are over. With our standalone platform, you get the best of both worlds – fast launch and full control,” said Itai Loewenstein, CEO of ProgressPlay. “We are providing the ultimate power-up: the robust, scalable engine of a proven platform, coupled with the absolute freedom to build a brand that is entirely their own. This is about handing them the keys to their own kingdom, with no limits on their vision.”

The latest upgrades to ProgressPlay’s standalone solution are designed to deliver tangible competitive advantages including unmatched brand sovereignty whereby operators gain complete control over every customer touchpoint, from UX/UI and branding to bespoke promotional structures and loyalty programs, enabling the creation of a distinctive market identity.

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ProgressPlay replaces the limitations of legacy systems with direct data access, empowering operators to drive deep player insights, personalise experiences, and optimise revenue across the lifecycle. Standalone architecture removes intermediary layers and revenue-share inefficiencies, allowing for direct commercial negotiations and clearer margins. The result: increased profitability and operational freedom.

Built on a robust, API-driven infrastructure, the platform allows for seamless integration of third-party tools, proprietary games, and unique features. This ensures operators can adapt, innovate, and scale at their own pace, entering new markets and verticals with ease. Operators own their platform outright, making them immune to the contractual and operational uncertainties of leased solutions. This future-proofs their investment and provides a valuable business asset.

Attendees at SBC Summit 2025 are invited to experience a live demonstration of ProgressPlay’s upgraded standalone platform at Stand B410. The ProgressPlay team will be on hand to discuss how the solution provides the technological muscle and strategic freedom to launch, operate, and scale a market-leading iGaming operation.

ProgressPlay is a premier iGaming platform and content aggregator, providing a comprehensive suite of solutions including standalone, white-label, and turnkey services. Powered by a vast portfolio of thousands of games from top-tier providers and fortified with advanced marketing, CRM, and analytics tools, ProgressPlay empowers operators of all sizes to achieve sustainable growth and unparalleled success in the global online gaming market.

Marina Nahhas, Head of B2B Sales and Marketing, added: “The enhanced enterprise solution, exhibited at Stand B410, empowers operators with unprecedented freedom, control, and scalability to shape the iGaming landscape.”

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