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Why segment players? Slotegrator’s new report has answers
Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.
At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.
One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.
Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic: “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.
For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”
Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.
Player segmentation helps operators to:
- Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
- Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
- Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
- Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
- Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.
“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.
“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”
Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:
– Bonuses
– Deposit and withdrawal speed and methods
– KYC (Know Your Customer) queries
A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”
User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.
Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.
A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.
Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.
Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
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Summer 2025 Cybersecurity Review with Atlaslive: Phishing Remains a Top Threat

Phishing has once again proven to be the leading cyber threat in 2025. In Q1 alone, the APWG logged 1,003,924 phishing attacks, the highest number since late 2023. Compared to 2023, weekly phishing volumes have jumped 180%, while the use of infostealers distributed through phishing emails rose by 84% in 2024.
The takeaway is clear: phishing is no longer a background issue. It’s a direct path to credential theft, account compromise, and business disruption. Atlaslive’s Information Security Lead, Maksym Shapoval, shares why phishing attacks remain so damaging and what companies can do to defend against them.
Phishing in 2025: The Persistent Threat
Phishing works because it’s simple. Attackers impersonate trusted sources to trick victims into giving away passwords, card details, or personal data. These campaigns now arrive through email, SMS (“smishing”), and even voice calls (“vishing”), and many are indistinguishable from legitimate corporate messages.
Major Incidents This Summer
Recent events illustrate phishing’s reach:
- Google — A phishing chain starting with Salesforce CRM led to data exposure.
- Cisco — Hit by voice phishing that gave attackers access to client data.
- Booking — Targeted by ongoing campaigns since late 2024.
- UK Tax Authority — £47 million lost, with 100,000 people affected.
These cases show that no sector is immune. Phishing remains the universal entry point for cybercrime.
iGaming in the Spotlight
The iGaming industry, already under strict regulation, faced its own high-profile breach in July 2025. One of the largest global betting groups confirmed a cyberattack that exposed 800,000 user records—including IP addresses, emails, and activity logs.
“The incident underscores why iGaming platforms are prime targets,” says Maksym Shapoval, Information Security Lead at Atlaslive. “They operate entirely online, process constant financial transactions, and handle vast volumes of personal data. The risks of social engineering attacks in this industry are significant.”
For operators, phishing protection must be built into platform security, staff awareness, and incident response. Even without stolen payment details, personal information alone can trigger damaging follow-up attacks.
How Businesses Can Defend Themselves: Tips from Atlaslive
Phishing exploits people as much as technology. A strong defense requires multiple layers:
- Authentication and Access Control — Enforce 2FA, limit privileges, use network segmentation, require dual approval for sensitive operations, and run regular audits.
- Email and Domain Security — Deploy DMARC, DKIM, and SPF; monitor lookalike domains; flag external emails.
- Endpoint Protection — Secure devices with MDM/EDR tools, monitor browsing activity.
- Incident Preparedness — Centralize reporting, define clear runbooks, notify staff quickly, and block malicious senders system-wide.
- Awareness and Training — Regular staff training, phishing simulations, and a culture of quick reporting.
- Governance — Make phishing defense a permanent part of company policy and audit it continuously.
Small, consistent measures across these areas drastically reduce both the chance of a successful phishing attack and the damage it can cause.
Conclusion
The summer of 2025 confirmed that phishing is still the launchpad for many of the world’s most serious cyber incidents — from global tech firms to public institutions and iGaming platforms. These attacks are growing sharper, more targeted, and more damaging.
For companies handling sensitive data and transactions, security cannot be treated as optional. Defending against phishing requires layered authentication, email controls, endpoint protection, training, and response plans. The businesses that prioritize resilience today will be the ones best equipped to safeguard their customers, their reputation, and their future.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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Kaizen Gaming announces Vassilis Gavroglou as its new Chief Human Resources Officer

Kaizen Gaming, one of the biggest and fastest-growing GameTech companies worldwide, announces the appointment of Vassilis Gavroglou as Chief Human Resources Officer. With more than 2,700 people of over 40 nationalities across 19 countries, the new CHRO will be responsible for shaping Kaizen Gaming’s HR strategy during a period of dynamic growth and expansion of the company’s global footprint.
Vassilis Gavroglou is a seasoned executive with more than 20 years of international experience in sectors such as energy, technology, banking and consulting. He has served, among other roles, as Chief Human Resources Officer at Sunlight Group Energy Storage Systems, as HR Executive Director at OTE Group, member of Telekom Group, and Group HR Strategy Director at the National Bank of Greece. He holds degrees from the Athens University of Economics and Business and the London School of Economics.
The CEO of Kaizen Gaming, George Daskalakis, commented: “People have always been at the heart of our company, and we know that long-term success starts with taking care of our own. In less than a decade, Kaizen Gaming has grown from just a few dozen people in Greece to a thousands-strong international brigade while maintaining strong growth every year. This rapid expansion brings both opportunities and challenges, especially as we keep a firm eye on preserving and strengthening our people-first culture across our global footprint. With Vassilis joining as CHRO, a leader with deep expertise in transformation and talent development, I am confident we will enhance our people strategy and further support our international growth ambitions.”
The newly appointed Chief Human Resources Officer, Vassilis Gavroglou, added: “I am excited to join Kaizen Gaming, a company that not only innovates in technology but has been recognised as one of the Best Companies to Work for in Europe and has been certified as a Great Place to Work in many countries. The rapid expansion of the company into new markets creates a unique opportunity to build on a culture that invests in the development of its people and continues to attract the best in a rapidly changing technological backdrop. Further strengthening the high levels of people engagement, talent development and the digitalisation of HR operations are key to supporting Kaizen Gaming’s vision for sustainable innovation and global growth.”
Kaizen Gaming continues to be recognised as one of Europe’s and LATAM`s most attractive employers, being certified as one of Fortune’s 100 Best Companies to Work for™ in Europe 2024 and as Great Place to Work in both European and South American countries, including Brazil and Colombia. The company counts more than 700 software engineers in six technology hubs and over 90 agile teams developing pioneering online gaming products.
With technology and people at its core, Kaizen Gaming is preparing to move to the next stage of its international growth.
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Make-A-Wish® International and 2TG Entertainment Partner to Bring Hope and Healing to the FaenoraVerse with “Tendybear”

Make-A-Wish® International, the world’s leading wish-granting organization, is excited to announce a special collaboration with 2TG Entertainment that brings the magic of wishes to life inside the nostalgic and innovative pixel art RPG, To The Grave: The Hunters of Faenora. Together, they are introducing Tendybear, a magical healer born from the wish of a child, whose presence in the FaenoraVerse symbolizes the power of hope, love, and resilience. Every Tendybear purchased will directly support Make-A-Wish, with 100% of proceeds helping grant life-changing wishes for children with critical illnesses around the world.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented:
“Tendybear is a beautiful representation of the lasting impact of a wish. This collaboration allows players to not only experience a heartfelt story within the game but also contribute to granting more wishes for children who need hope and joy the most.”
Tendybear is a powerful support hero with extraordinary healing abilities. His story is woven into the FaenoraVerse as a magical guardian, brought to life through a wish that transcends worlds. He will be available for purchase and play in Fall 2025, coinciding with the beta launch of Hunters of Faenora, a high-stakes RPG featuring an innovative, sustainable, closed-loop game economy with optional web3 functionality.
Nathan Montgomery, CEO of 2TG Entertainment, commented:
“Tendybear isn’t just another hero in the FaenoraVerse – he represents something truly special, Make-A-Wish has an incredible mission and it’s an absolute honor to bring this collaboration to life. We’re thrilled to offer a unique way for our players to support such an impactful organization while experiencing a character that embodies healing, kindness and selflessness amidst the chaos. Now seems the perfect time to introduce Tendybear to the world.”
With only a limited number of Tendybear heroes available, players will have the chance to own a truly special and meaningful piece of the FaenoraVerse, while making a real-world difference for children with critical illnesses and their families around the globe.
The post Make-A-Wish® International and 2TG Entertainment Partner to Bring Hope and Healing to the FaenoraVerse with “Tendybear” appeared first on European Gaming Industry News.
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