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Why segment players? Slotegrator’s new report has answers

Published

1 year ago

July 26, 2024

Reading Time: 4 minutes

Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.

At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.

One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.

Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic: “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.

For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”

Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.

Player segmentation helps operators to:

Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.

“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.

“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”

Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:

– Bonuses

– Deposit and withdrawal speed and methods

– KYC (Know Your Customer) queries

A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”

User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.

Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.

A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.

Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.

Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Why segment players? Slotegrator’s new report has answers appeared first on European Gaming Industry News.

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TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader.

Published

7 hours ago

November 24, 2025

Adrienn Sarkany

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Reading Time: 2 minutes

TCSJOHNHUXLEY, the leading global supplier of world-class casino equipment and services, today announced the strategic acquisition of the dice manufacturing business from Gaming Partners International (GPI).

This landmark acquisition provides TCSJOHNHUXLEY with immediate ownership of GPI’s dice manufacturing capabilities, significantly expanding the company’s production footprint and product portfolio.

With this purchase, TCSJOHNHUXLEY is reinforcing its position as the definitive industry leader. The company will now offer three premier dice brands: TK, Paulson, and TCSJOHNHUXLEY. Crucially, operations will be maintained in both Mexico and Missouri, USA, providing customers with dual supply capabilities for enhanced supply chain resilience and flexibility across all global markets.

This acquisition is a strategic move that enhances TCSJOHNHUXLEY’s core offering, secures its dominance in the dice sector, and ensures the continued delivery of the highest quality and most secure gaming dice to casinos worldwide.

The combined capabilities solidify the company’s commitment to producing the highest standard of precision gaming dice. TCSJOHNHUXLEY’s own “Certified Perfects” Dice are globally acknowledged as the world-wide industry standard for casino gaming dice and are trusted globally for accuracy, quality, and security. Available for Craps, Sic Bo, and Pai Gow, the dice can be specified with razor edge or ball corner profiles, come in various sizes, and are manufactured with dots flush to the surface before being wrapped in the signature gold foil, with options for monogramming or serialization to a casino’s specifications, ensuring complete security.

Tristan Sjoberg, Executive Chairman of TCSJOHNHUXLEY, commented “The acquisition of the GPI dice business is a truly transformative step for TCSJOHNHUXLEY. By immediately securing the renowned TK and Paulson brands, we are fundamentally consolidating our position as the definitive global leader in casino dice manufacturing. Leveraging this increased scale and our dual production capabilities, we can provide customers with unmatched supply security and sustained access to the world’s most precise, trusted, and high-quality gaming dice.”

The post TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader. appeared first on European Gaming Industry News.

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Speedz Welcomes Nolimit City Portfolio

Published

7 hours ago

November 24, 2025

Adrienn Sarkany

Reading Time: 2 minutes

Ganadu Gaming has announced the addition of sought-after Nolimit City titles to the stacked games lobby at Speedz online casino.

The operator welcomes selected Nolimit City titles as an essential part of the slots offering within newly-launched Speedz, stating that the portfolio represents some of the world’s most popular games, notable for their boundary-challenging storylines, innovative mechanics, stunning graphics and slick gameplay and a chance to win generous rewards (with a bit of luck!).

Epic games, unforgettable experiences

Players around the globe have come to appreciate Nolimit City titles such as the phenomenal Fire in the Hole mining-themed series, the gritty urban flavour of the Punk series, including Punk Toilet, deranged adventures in Serial and Mental, and lighter fare like Walk of Shame and Tomb of Akhenaten. Nolimit City titles are instantly recognisable for their dark humour and amusing characters.

These, and other exceptional online slot experiences, can be enjoyed on Speedz, with many of them available to try out for free in Demo Mode. Nolimit City’s attention to detail is the thread that connects them all, the hallmark of quality that keeps players coming back for more.

Built for pace

Speedz is Ganadu Gaming’s second brand following the launch of Flamez in September 2025. As the name suggests, everything about Speedz is designed to match player expectations regarding their play experience. It’s easy to get started at Speedz, and every part of the user journey is met with rapid processes, from registration to deposits and withdrawals.

Sven de Waard, Head of Casino at Ganadu Gaming, is enthusiastic: “Speedz is all about user experience, and Nolimit City titles are the perfect vehicle to showcase performance excellence. Our players relish their creative takes on how a slot should look and feel, and this gaming provider is a must-have for any reputable online casino. We’ve got a full representation of their titles and we look forward to their new releases being added to our games lobby – something our players will have to look forward to with this partnership”.

Ganadu Gaming offers players peace of mind entertainment, with a licence from the Kahnawake Gaming Commission (KGC) and a reputable ISO 27001 certification. In Finland, Speedz is a Pay’n Play casino; players can use BankID for registration and verification, allowing them to start playing and withdrawing immediately. A variety of credit cards, e-Wallets and online banking options are available to players depending on their location.

Speedz and Flamez both offer a world-class gaming experience, and Ganadu Gaming has already hinted that another brand is in the pipeline for players to enjoy.

Please note: Selected games at Speedz are only available in certain regions due to regulatory requirements. Contact Affiliatez.com for more information.

The post Speedz Welcomes Nolimit City Portfolio appeared first on European Gaming Industry News.

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Max is back in Unusual Suspects Ultra Link&Win ™

Published

7 hours ago

November 24, 2025

Adrienn Sarkany

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Reading Time: 2 minutes

Max Spinwell returns in Unusual Suspects Ultra Link & Win, the latest instalment in Northern Lights Gaming’s blockbuster slot franchise.

This time, players find themselves in a sprawling metropolis where every alleyway hides secrets and each skyscraper looms over a world of crime and justice.

Once again, hero Max Spinwell takes the detective role, navigating the mean streets, and the unusual suspects he encounters along the way, to uncover the game’s biggest wins.

The reels are framed by a dynamic landscape, with towering buildings and darkened streets filled with danger and opportunity.

Symbols bring the theme to life with iconic underworld images such as briefcases overflowing with cash, handcuffs and dynamite.

The gameplay is just as fierce, with bonus features including:

Ultra Link&Win
Max Mode
High Speed Pursuit
Scatter Symbol Wins
Free Spins
Buy the Bonus

The action really hots up during the Free Spins and Link&Win feature.

Landing three Free Spins symbols trigger ten Free Games, which play out with giant 3×3 symbols, retriggers and Ultra Link&Win, which can be retriggered from the Free Spins, too.

Ultra Link&Win begins with four locked rows and three unlocked rows. Three Respins are awarded during which landing additional Link&Win symbols unlocks more rows.

Respins reset to three whenever a new Link&Win symbol lands in view – a full reel set awards the Grand Jackpot.

Players also have the option of activating Max Mode, which increases the amount of Link&Win symbols that appear on the reels.

Then there’s High Speed Pursuit, which is triggered at random during the base game. Once activated, the bonus will either award Wilds, Scatters or Link&Win symbols.

Unusual Suspects Ultra Link & Win is a high volatility slot with 25 paylines and a 96.13% return to player, but with different RTP options available upon request.

It’s the latest title in the studio’s hugely popular Unusual Suspects series, with other titles including Unusual Suspects Legends of Olympus and Wanted Unusual Suspects.

Chris Loftus, CEO at Northern Lights Gaming, said: “Max is back and this time he’s looking to defeat the baddest of crime bosses while unlocking big wins for players.

“The game is based around our proprietary Link&Win bonus, which sees players unlock rows to expand the reel set and boost their chance of hitting massive wins.

“This, combined with other bonuses like Free Spins, High Speed Pursuit and Max Mode takes players to the heart of the city where crime runs rampant but with Detective Spinwell on the case, they can take back control and unlock plenty of big wins along the way.”

The post Max is back in Unusual Suspects Ultra Link&Win ™ appeared first on European Gaming Industry News.