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Why segment players? Slotegrator’s new report has answers
Personalized, targeted marketing has become a universal business practice — but there’s no universal approach that works for every business. What does it look like for iGaming projects, and where should online casinos and sportsbooks start? Find out in Slotegrator’s new report.
At the end of the day, every business has the same main goal: revenue. In a sector as competitive as online gambling, businesses do everything they can to boost profits.
One of the most effective strategies they can use is personalized marketing. It’s become clear that personalized, targeted marketing is the best way to drive customer engagement, creating a growing base that will keep profits coming in the long term. Slotegrator’s research has found that the foundation of a well-informed, well-designed marketing strategy is player segmentation.
Faruk Aydin, Chief Revenue Officer at Revpanda, Slotegrator’s partner, comments on this topic: “Player segmentation is key to keeping players engaged and loyal in the iGaming world. By diving into the data, we can group players into categories like high rollers, casual gamers, and those at risk of leaving. This lets us create marketing strategies that speak directly to their interests. High rollers, for example, love exclusive VIP programs and personalized rewards, while casual gamers respond well to fun onboarding experiences and regular in-game perks. When players feel understood and valued, they’re more likely to stick around and enjoy their time with us. Going a step further, it’s important to look at what really drives different player groups, beyond just age or location. By understanding their motivations and frustrations, we can craft more personalized and engaging communication.
For instance, our email campaigns can be tailored to offer relevant content and promotions that fit each player’s gaming style. This level of personalization helps build a stronger connection, reduces the chances of them leaving, and turns them into loyal, active players. In the end, player segmentation isn’t just about marketing—it’s about creating a better, more enjoyable experience for everyone.”
Giving players what they want is key to keeping them on your platform, and the best way to do that is careful analysis of their behavior. Aside from basic statistics about player status, like new, active, and churned, a good CRM system can offer more detailed parameters, like how often they play, their average bet, their average deposit, and more. This kind of information can help operators come up with strategies to improve retention rates.
Player segmentation helps operators to:
- Streamline operations: First of all, segmentation saves time by allowing bulk actions and analysis of groups of players by one or more common attributes — meaning less manual work and better-optimized resources.
- Personalize the player experience: Once you’ve pinpointed a player segment’s preferences, you can offer them content and promotional offers they’re more likely to enjoy.
- Organize marketing campaigns: Knowing players preferences helps operators to deliver relevant messages.
- Enhance player retention: Targeted marketing leads to higher retention — personalized loyalty programs and an individualized approach to player support will give players a feeling of being taken care of.
- Build trust: Identifying and protecting vulnerable players by limiting their actions, and adjusting anything that doesn’t work will help create a good reputation for your online casino.
“Segmentation is always happening, whether we realize it or not. It’s important to identify your target audience and include a clear plan in your product development strategy that considers their interests. Knowing who you’re working for makes it easier to create and improve,” notes William Sarto, PR & Marketing Specialist at CasinoRIX.
“Users can be segmented based on clear indicators: where they’re located, how much they deposit (whether they’re VIPs or regular players), and their language preferences. These factors are straightforward and need no further explanation.”
Taking an example of affiliates, CasinoRIX further comments: “As affiliates, our focus is on a personalized approach to enhance the entire player experience. We provide a Personal Manager who is available 24/7 (our own customer support), allowing us to gather real-time feedback from customers and address their specific needs promptly. By analyzing this data, we gain better insights into potential players’ needs and can take proactive steps. We categorize our data based on inquiries, focusing on:
– Bonuses
– Deposit and withdrawal speed and methods
– KYC (Know Your Customer) queries
A personalized approach increases a player’s lifetime value and helps establish loyal relationships.”
User segmentation is a common practice in any business that has to deal with a huge amount of user data. Grouping your users by activity, gender, age, traffic source, payment methods, language, and other parameters, will help you draw conclusions about your business and make data-driven decisions.
Let’s say you find out that you have a group of players under 35 years old that is more active when there is a unique new game out, and prefers to pay with crypto — your possible conclusion might be that you should add more innovative games for your tech-savvy audience, like esports, and send this group an email with announcement.
A new downloadable report from Slotegrator defines four types of segmentation: demographic, geographic, psychographic, and behavioral.
Geographic segmentation groups players by location, demographic segmentation groups them by categories like age or gender, and psychographic segmentation by beliefs and values. Behavioral segmentation, the most effective for online casinos, groups users according to their habits or actions, meaning that everything they do on an online casino platform becomes a basis for operators’ decisions.
Download this report from Slotegrator’s website and learn more about how to segment players according to their status, what they bet on, when and how much they bet, why they play and how loyal they are, and create personalized campaigns and offers to let players know that you care about them.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Why segment players? Slotegrator’s new report has answers appeared first on European Gaming Industry News.
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Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025
Soft2Bet has been recognised for its technological and industrial leadership, winning three prestigious awards at The European – Global Banking & Finance / Sustainability & ESG Awards.
These recognitions reflect Soft2Bet’s drive for technological innovation, customer excellence, and its firm commitment to compliance, including AML, and sustainable practices across key European markets.
- Pioneering Visionary in the iGaming Industry 2025: Recognising Soft2Bet’s leadership in developing next-generation gaming solutions, driving industry growth, and strong commitment to compliance with international financial standards.
- Outstanding Customer Support in iGaming 2025: Highlighting its dedication to providing an unparalleled and localised player experience through advanced support systems and multilingual service teams
- Innovation Leader in Responsible Gaming and Sustainability 2025: Acknowledging its commitment to responsible gaming, regulatory compliance, and sustainable business practices, Soft2Bet has built a strong reputation as a compliant, innovative, and customer-focused iGaming provider
Soft2Bet and its leadership team have already established themselves as an award-winning visionary in a highly competitive industry, which operates under 19 licenses across 12 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming and offering state-of-the-art gaming solutions powered by its data-driven proprietary technology.
With a robust AML framework, advanced transaction monitoring systems, and real-time risk assessment tools, Soft2Bet ensures that all financial processes are secure, compliant, and transparent. This proactive approach protects the company’s ecosystem and safeguards its financial partners.
The company is the leader in highly competitive markets such as Denmark, Sweden, Greece, Romania, Spain, Ontario (Canada) and others, redefining iGaming through technology and a fresh market approach, developing AI-driven personalisation to offer a distinctive level of player engagement, setting enhanced security measures, and cutting-edge responsible gaming tools, and setting new standards in the sector and beyond.
Max Portelli, Soft2bet’s Chief Financial Officer, stated, “We are honoured to receive this recognition from across industries, which reflects our relentless DNA of innovation, our customer-first approach, and our commitment to responsible gaming. This inspires us to continue delivering data-driven, customised solutions for players and partners.”
A partner’s reputation can make all the difference, affecting everything from how fast transactions move to how confidently businesses can scale. These awards strengthen Soft2Bet’s position as a forward-thinking and reliable name in the industry and further reinforce its reputation as a visionary and trusted industry leader.
Soft2Bet’s continuous focus on sustainability, compliance, and innovation reinforces its position as an industry leader. The company integrates sustainable development principles into its operations, ensuring long-term value for its partners and players. Further still, Soft2Bet is planning on expanding its presence in different markets, such as North America (New Jersey).
The post Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025 appeared first on European Gaming Industry News.
Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.
Vigen Safaryan, Chief Product Officer at Galaxsys, commented, “With Funny Faces: Hoglet Moglet, we wanted to create something that not only entertains but also brings a sense of adventure to every spin. The innovative mechanics and fun visuals set this game apart, offering players more than just a typical slot experience. We’ve incorporated unique features, like the Hoglet-Dice symbol and increased winning opportunities, which elevate the overall gameplay and keep players engaged.”
About the Game
Funny Faces: Hoglet Moglet is a slot game with a unique twist. After every bet, players have a chance to land the special Hoglet-Dice symbol, which moves them forward on a track that surrounds the playing board. This playful feature turns every spin into a mini adventure, adding excitement and surprises along the way. With its vibrant theme and lively animations, the game offers an interactive and engaging experience that keeps the action going.
Key Highlights That Set the Game Apart
- External Board Game – Hoglet-Moglet
After every bet, players have a chance to land the special Hoglet-Dice symbol, which advances them along a dynamic board game path that surrounds the slot grid.
- Bonus Game – Sticky Wilds
The “Wild” symbol, which substitutes for all other symbols, may appear in the bonus game. Unlike the regular game, where it lasts for one round, it stays on the board until the bonus round ends.
Funny Faces: Hoglet Moglet is now live and available for Galaxsys’ global network of partners.
Galaxsys is an innovative games studio with a diverse portfolio of award-winning titles. Our 30+ games portfolio, which includes instant, crash, mines, bingo, turbo, skill, and slot games, is designed with a focus on innovation, player-centric experiences, and engagement.
Guided by a commitment to creativity and quality, our games are seamlessly integrated into platforms worldwide, connecting players through a trusted network of over 150 partners. Our achievements have been recognised with numerous prestigious awards in the iGaming industry, highlighting our dedication to creating innovative games.
The post A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’ appeared first on European Gaming Industry News.
Yolo Entertainment, the operator behind leading brands Bitcasino and Sportsbet.io, has made four key senior hires as it continues to build out its leadership team.
Jock Jamieson-Black joins as Head of CRM, Regional Strategy, having previously spent six years in customer experience positions at Betway Group.
James Clark has been appointed Global Head of Content & SEO, joining from bet365 where he led the brand’s editorial content and SEO strategy.
Abu Koroma comes on board as Director of Product Engineering, with a strong track record of building and scaling high-performing engineering teams.
And Charlene Cassar becomes Global Head of BI & Data Science, following senior data roles at the likes of Gamesys and Eastrock Group.
Yolo Entertainment CEO Matthew D’Emanuele said: “At Yolo Entertainment, our commitment to delivering an exceptional player experience starts with our people. That’s why we are delighted to continue attracting world-class talent from both within and beyond the iGaming industry.
“We’re excited to welcome Jock, James, Abu, and Charlene, with each bringing outstanding pedigree, deep expertise, and the kind of ambition and energy that perfectly reflect our culture. We’re thrilled to have them on board as we continue to raise the bar for entertainment.”
The hires are part of Yolo Entertainment’s broader expansion strategy, which has seen multiple senior appointments over previous months, including Chief Product and Technology Officer Ashley Abela Hardy, Chief Brand Officer Shane Anderson and Chief Data Officer Laura Nash.
The post Yolo Entertainment makes senior hires across CRM, content, data and product appeared first on European Gaming Industry News.
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