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GGTech Entertainment Acquires NUEL
NUEL, the UK and Ireland organiser of Amazon UNIVERSITY Esports, has been acquired by GGTech Entertainment, a leading esports company. The strategic acquisition will see NUEL become the office for GGTech’s operations in the UK & Ireland, increasing its core activities in university esports as well as planning and delivering an array of grassroots esports and gaming activities.
NUEL will continue operating under its name but with an increased focus on player-facing brands associated with each project – for example UNIVERSITY Esports. The senior leadership at NUEL will also remain with the company, with founder Josh Williams leading GGTech’s global UNIVERSITY Esports programme. David Jackson will continue as Managing Director of NUEL and Peter Cole will continue as Head of Product.
A board of directors has been created which will oversee NUEL’s operations – this board will include GGTech senior management as well as Josh Williams and David Jackson.
NUEL now has direct access to the resources and expertise of GGTech, which has experience of delivering top-tier events on a global scale. As a result, the company can deliver more and better experiences for players in the region, as well as offer more opportunities for early career professionals trying to make their way in the industry. With a solid track record of delivering grassroots esports activities, the acquisition provides NUEL with the potential to not only grow in the UK & Ireland, but also make a valuable contribution to GGTech’s global activities.
NUEL and GGTech have collaborated extensively in recent years, including work on Amazon UNIVERSITY Esports in the UK and Ireland, and the Amazon UNIVERSITY Esports Masters, the marquee international university esports competition in Europe. Together, the two companies are closely aligned and share similar visions to support grassroot esports and build gaming communities.
Staff and students involved with NUEL have already had opportunities to work on GGTech’s international projects – including travelling out to GGTech’s facilities in Alicante to work on some of GGTech’s flagship events such as the TFT Dragonlands Championship – and this move will further expand these opportunities and facilitate progression for staff and players.
José Parilla, CEO and founder of GGTech, said: “As a company, we’re continuously looking for ways to develop and expand our services around the world. Partnering with NUEL enables us to not only enhance experiences for players and staff, but also share our commitment and excitement for the esports industry across the UK.”
“Since we began in 2010, our mission has been to widen access to esports and create memorable experiences for players, as well as providing meaningful opportunities for people to further their careers. We have been working with GGTech for years now, they share our commitment to these goals, and I’m excited for us to embark on this new stage in our journey as part of GGTech,” said NUEL founder Josh Williams.
GGTech Entertainment, based in Spain, is one of the biggest esports organisers and expanding rapidly across both EMEA and the Americas. In addition to launching and managing the global UNIVERSITY Esports project, GGTech produces Teamfight Tactics Rising Legends and Teamfight Tactics Championships, the EMEA and Global competitions of Riot Games’ strategy game. GGTech is also responsible for the GAMERGY series of major gaming conventions, with recent events held in Madrid, Buenos Aires and Mexico City. It also develops Circuito Tormenta, Riot Games’ main amateur competition in Spain.
First established as a student-run organisation in 2010, NUEL is the UK and Ireland organiser of Amazon UNIVERSITY Esports, a pan-European university esports competition managed globally by GGTech. Beyond university esports, NUEL recently developed and ran Rising Stars – the first official pan-European women’s League of Legends tournament – and the qualifiers for the “Rest-of-EMEA” region in the Teamfight Tactics Rising Legends ecosystem. In May 2023, it ran the England/Wales/Ireland Minor event in the Northern Europe VALORANT BEACON circuit.
Last year, NUEL and GGTech announced a partnership with Confetti Institute of Creative Technologies – part of Nottingham Trent University – which saw NUEL relocate its head office to Nottingham, and hold live finals for its Winter 2022 and Spring 2023 seasons at the newly opened Confetti X esports complex.
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Yaspa unveils new brand identity as payments and identity fintech accelerates global growth
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Yaspa, the award-winning fintech specialising in iGaming payments and identity solutions, has unveiled a new brand identity designed to reflect its growth and maturity as it expands into new markets.
The rebrand marks a significant milestone in Yaspa’s evolution from an early-stage fintech to a global payments intelligence platform. The new identity builds on Yaspa’s mission to make payments more intelligent, helping operators and merchants connect with their customers in real time through trusted, data-driven experiences.
The refreshed brand introduces a cleaner, more contemporary visual identity centred around simplicity and human connection. Its updated logo, colour palette and design system have been crafted to convey transparency, confidence and momentum – emphasising Yaspa’s pioneering approach to innovation and collaboration.
The new brand launch coincides with a period of sustained growth for Yaspa, which has expanded from 15 to 70 employees in the past 18 months and recently announced a $12m investment round led by Discerning Capital. The company is now accelerating international expansion with a new US entity based in Atlanta, Georgia. Yaspa also announced the opening of a tech hub in Leeds, UK, in August.
Kate Marsden, Chief Marketing Officer at Yaspa, said: “Our new brand is a statement of intent. It reflects who we’ve become – a confident, connected and truly intelligent business that’s growing fast and taking our technology to new markets. We have created an identity that captures both the strength of our product and the clarity of our purpose – to help businesses make better decisions through smarter payments.
“Payments can be complex, but our goal is to make them feel effortless. Every element of our new look has been designed to communicate that sense of ease and intelligence. The identity is modern and approachable, because trust and transparency sit at the heart of what we do.
“As we scale into new regions, we want a brand that travels well and one that feels as relevant in Las Vegas as it does in London. The rebrand is a fresh chapter for Yaspa, but our focus remains the same: making instant payments personal.”
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Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham
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Premium online casino brand Genting Casino has announced the launch of its headline £20k Spin Leaderboard Challenge, an exciting promotion offering players the chance to spin for £20,000 grand prize in a roulette showdown at Resorts World Birmingham in December.
Live now until 17 November 2025, this exclusive multi-channel promotion gives eligible UK online casino customers the opportunity to get free spins on deposit, compete in a leaderboard by playing selected games, and secure a place in a live-filmed casino tournament, culminating in a single spin worth £20,000.
Players can opt in by making a deposit of £10 or more at Genting Casino using the bonus code WIN20K, which grants 150 free spins on Big Bass Splash, 10 leaderboard points and a shot at climbing the top 50.
The top five players on the leaderboard will be invited to Resorts World Birmingham for a VIP experience including an overnight stay on the 13th December, up to £150 travel reimbursement and entry into a high-stakes live roulette tournament. The overall tournament winner will claim the Grand Prize Spin which could be worth £20,000.
Those finishing between 6th and 50th place on the leaderboard will receive 100 free spins on Fishin’ Frenzy The Big Catch 2.
Mike Vella from Genting Casino said: “We’re thrilled to offer our unique £20k spin promotion to online customers again, culminating in our unique live finale. The campaign brings players from screen to casino floor in a spectacular fashion and is part of our commitment to capitalise on the exclusive journey we can offer our online customers thanks to our partners at Resorts World Birmingham.”
Leaderboard points are earned playing Online Slot Games and selected Live Tables. Double points are available on specific games on certain weeks with eligible titles including Genting Live Roulette from Manchester, Lucky Lady’s Charm Deluxe and Fishin Frenzy The Big Splash.
The final five players will participate in a filmed, bracket-style live roulette tournament at Resorts World Birmingham, with one last spin deciding who walks away with the life-changing top prize.
Winners will be contacted on 19 November 2025, and the live tournament date will be on 13 December 2025.
This is another example of Genting Casino offering customers a chance to play their favourite online games in order to climb the leaderboard to win prizes from cash following on from previous promotions which offered winners experiences including trips to see some of the world’s most prestigious sporting events.
Genting Casino offer a premium online experience with over 7,000 casino games ranging from the classic casino table games including live roulette, blackjack and a catalogue of online slots and instant win games from leading studios and providers, including favourites like Starburst, Fishin’ Frenzy and Book of Dead, all within a safe and secure gaming environment.
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Xtremepush, a market leader of CRM and gamification powered by AI, has announced today that it has received €12m in new funding from its long-term investment partner, AshGrove Capital.
The European capital solutions provider, which specialises in B2B software companies, has issued a flexible debt facility to Xtremepush, which will allow a scaling up of its ambitious growth and acquisition strategies. In addition, it will cement Xtremepush’s market-leading position as a unified CRM and gamification software platform while also advancing its footprint in regulated verticals such as financial services, e-commerce, and publishing.
Xtremepush’s next growth phase, set to be expedited by this latest funding, will see it scale up its operations in multiple regulated markets. This will allow Xtremepush, with Ashgrove’s support, to continue its investment in industry leading R&D, explore new opportunities in other verticals, expand its global market footprint, and power its acquisition strategy complementary to its existing model. The CRM experts hold a five-year investment relationship with AshGrove Capital and this funding round gives a strong approval of the trajectory of the Dublin-based firm, which also has private equity relationships with tech-focused Grafton Capital and Bettor Capital.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”
Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.
“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“
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