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GGTech Entertainment Acquires NUEL
NUEL, the UK and Ireland organiser of Amazon UNIVERSITY Esports, has been acquired by GGTech Entertainment, a leading esports company. The strategic acquisition will see NUEL become the office for GGTech’s operations in the UK & Ireland, increasing its core activities in university esports as well as planning and delivering an array of grassroots esports and gaming activities.
NUEL will continue operating under its name but with an increased focus on player-facing brands associated with each project – for example UNIVERSITY Esports. The senior leadership at NUEL will also remain with the company, with founder Josh Williams leading GGTech’s global UNIVERSITY Esports programme. David Jackson will continue as Managing Director of NUEL and Peter Cole will continue as Head of Product.
A board of directors has been created which will oversee NUEL’s operations – this board will include GGTech senior management as well as Josh Williams and David Jackson.
NUEL now has direct access to the resources and expertise of GGTech, which has experience of delivering top-tier events on a global scale. As a result, the company can deliver more and better experiences for players in the region, as well as offer more opportunities for early career professionals trying to make their way in the industry. With a solid track record of delivering grassroots esports activities, the acquisition provides NUEL with the potential to not only grow in the UK & Ireland, but also make a valuable contribution to GGTech’s global activities.
NUEL and GGTech have collaborated extensively in recent years, including work on Amazon UNIVERSITY Esports in the UK and Ireland, and the Amazon UNIVERSITY Esports Masters, the marquee international university esports competition in Europe. Together, the two companies are closely aligned and share similar visions to support grassroot esports and build gaming communities.
Staff and students involved with NUEL have already had opportunities to work on GGTech’s international projects – including travelling out to GGTech’s facilities in Alicante to work on some of GGTech’s flagship events such as the TFT Dragonlands Championship – and this move will further expand these opportunities and facilitate progression for staff and players.
José Parilla, CEO and founder of GGTech, said: “As a company, we’re continuously looking for ways to develop and expand our services around the world. Partnering with NUEL enables us to not only enhance experiences for players and staff, but also share our commitment and excitement for the esports industry across the UK.”
“Since we began in 2010, our mission has been to widen access to esports and create memorable experiences for players, as well as providing meaningful opportunities for people to further their careers. We have been working with GGTech for years now, they share our commitment to these goals, and I’m excited for us to embark on this new stage in our journey as part of GGTech,” said NUEL founder Josh Williams.
GGTech Entertainment, based in Spain, is one of the biggest esports organisers and expanding rapidly across both EMEA and the Americas. In addition to launching and managing the global UNIVERSITY Esports project, GGTech produces Teamfight Tactics Rising Legends and Teamfight Tactics Championships, the EMEA and Global competitions of Riot Games’ strategy game. GGTech is also responsible for the GAMERGY series of major gaming conventions, with recent events held in Madrid, Buenos Aires and Mexico City. It also develops Circuito Tormenta, Riot Games’ main amateur competition in Spain.
First established as a student-run organisation in 2010, NUEL is the UK and Ireland organiser of Amazon UNIVERSITY Esports, a pan-European university esports competition managed globally by GGTech. Beyond university esports, NUEL recently developed and ran Rising Stars – the first official pan-European women’s League of Legends tournament – and the qualifiers for the “Rest-of-EMEA” region in the Teamfight Tactics Rising Legends ecosystem. In May 2023, it ran the England/Wales/Ireland Minor event in the Northern Europe VALORANT BEACON circuit.
Last year, NUEL and GGTech announced a partnership with Confetti Institute of Creative Technologies – part of Nottingham Trent University – which saw NUEL relocate its head office to Nottingham, and hold live finals for its Winter 2022 and Spring 2023 seasons at the newly opened Confetti X esports complex.
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GoldenRace launches Goal2Win to bridge the gap between football and numbers
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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.
Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.
Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.
Key features driving engagement and potential winnings:
Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:
- Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
- Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
- Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
- Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.
Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.
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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform
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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.
PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.
Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.
Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”
For PayAdmit’s merchants, the integration with Yaspa delivers:
- Real-time deposit confirmation
- Lower processing costs versus traditional methods i.e. debit and credit cards
- Reduced fraud and chargeback risk with bank-level authentication
- A smoother mobile journey with no card details to key in
Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.
Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”
The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.
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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business
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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.
Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.
Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.
Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.
Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”
Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”
The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.
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