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CHIPOTLE ANNOUNCES PARTNERSHIP WITH CAPCOM’S STREET FIGHTER™ 6 AND EXCLUSIVE EXPERIENCES FOR THE FIGHTING GAME COMMUNITY (FGC)
Chipotle Mexican Grill (NYSE: CMG) today announced its partnership with Street Fighter 6, the latest installment of one of the top selling fighting games of all time. Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com. Later this year, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items.
In addition to the partnership with Street Fighter 6, Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation™ media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch.
New Fighter Coin Integration
Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236*. With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase Characters, Character Outfits, Character Alternative Colors, Stages, Stamps, Avatar Emotes and Avatar Gear in the official Street Fighter 6 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins.
Viewer Rewards on Twitch
Chipotle will also offer Street Fighter 6 fans access to an exclusive reward via the Twitch community. This viewer reward on Twitch is a limited time offer that community members can unlock beginning June 2 at 9am PT. Chipotle will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating Twitch channels while supplies last.
The Chipotle Challenger Series Returns
Chipotle’s signature esports competition will return in 2023 featuring Street Fighter 6. The Chipotle Challenger Series offers the gaming community a chance to compete for cash prizes, burritos for a year, and more. Additionally, the top two teams will receive a trip to the 2023 Evolution Championship Series (Evo).
Evolution Championship Series (Evo) 2023 Presented By Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.
“Our FGC partnerships closely align Chipotle to a passionate and competitive community of gamers who are looking for convenient, delicious, and healthy options while playing titles like Street Fighter 6,” said Chris Brandt, Chief Marketing Officer at Chipotle. “We’re thrilled to be able to enhance gameplay and unlock fun experiences for gamers.”
“This partnership will provide Chipotle with an unparalleled opportunity to connect with the passionate and dedicated fighting game community and to create innovative activations in-game and in-real-life within Street Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tour and COMBO BREAKER throughout 2023,” said Jason Scorrano, Head of Partnerships for RTS.“ This innovative partnership will shape the future of the fighting game community and how brands connect with it in meaningful ways.”
*Evo 2023 Notes* Evo 2023 Registration Numbers are up 95% year to date compared to 2022.
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XGENIA Exits Beta: Debuts Enterprise AI Platform at SiGMA; Built Production-Quality Slot Game in Days
Reading Time: 3 minutes
XGENIA, the AI-native development platform, today announced the debut of its production-ready enterprise tier at SiGMA Central Europe in Rome. The company will showcase “Dark Alice”—a polished, playable slot game built entirely on XGENIA in a matter of days—demonstrating how AI-first architecture is collapsing development timelines from months to days while maintaining full creative control.
Industry professionals attending SiGMA Central Europe (Fiera Roma, November 3–6, 2025) are invited to Hall 2, Stand 2006 to play Dark Alice, experience XGENIA’s Dark AI security methodology featured in SiGMA World, and see live demos of the platform’s AI Workflows and other enterprise capabilities. Book a private 15-minute demo at xgenia.ai/book-a-demo.
“Six months ago, we had a vision. Today, we have a production platform that just built a polished slot game, end to end, in days,” said Mark Flores Martin, CEO of XGENIA. “That’s not incremental improvement—that’s a fundamental reset of what’s possible in game development. Studios shouldn’t spend months battling fragmented tools. With XGENIA, they build visually, ship faster, and keep full control.”
What XGENIA will debut at SiGMA:
Enterprise Tier with iGaming Package
Purpose-built for regulated markets and studio pipelines, XGENIA’s new Enterprise Tier delivers advanced controls and integrations tailored for iGaming operations. The iGaming Package includes production-ready game templates for slots, crash games, and more—eliminating repetitive setup tasks and accelerating prototyping and deployment timelines from months to days.
The production-ready platform delivers:
- Visual Development — Node-based TypeScript with full PixiJS and advanced camera controls
- AI Workflows — Vibe Coding, on-the-fly image editing, 200+ AI models and 1000s of integrations
- Professional Animation — Full Spine support for skeletal animation
- Instant Backend — One-click Supabase deployment
- Production Templates — Ready-to-use templates for slots, crash games, and more to accelerate prototyping
- iGaming Maths Engine — Dedicated nodes for RNG, reel strips, balance handling, state management, and result formatting
XGENIA combines the speed of turnkey deployment with the customisation of full development studios—enabling operators to prototype, test, and launch distinctive gaming experiences at a fraction of traditional timelines and costs.
The popular Free tier remains available to indie developers and small studios, with a Premium tier currently in development.
Beyond Gaming: AI-First Transformation for Any Business
While XGENIA powers next-generation game development, its visual, node-based architecture enables any business to become AI-first—not by bolting AI onto legacy processes, but by building AI workflows from the ground up.
“Most companies fail at AI transformation because they’re automating broken workflows,” said Martin. “That’s not AI-first—that’s a slightly faster version of the past.”
XGENIA’s platform reveals hidden bottlenecks in existing processes, allowing businesses to identify core vulnerabilities ripe for reinvention. By leveraging modern cloud platforms like Supabase and Vercel, companies eliminate traditional infrastructure headaches while building AI-native operations.
XGENIA’s four practical rules for AI-first operations:
- Mandate AI as the Default — Begin every task with an AI tool
- Make AI a Core Expectation — Position AI usage as essential across all functions
- Embed AI into Operations — Layer AI onto systems for data-driven decisions
- Declare AI a Strategic Priority — Reorient products around AI integration from the top down
“The same visual tools that let game developers create complex mechanics in days can help any business transform their operations,” Martin added. “We’re showing companies how to build AI-native infrastructure, using AI.”
“Dark Alice”: Proof at Production Quality
Visitors to Stand 2006 can play Dark Alice, a fully realized slot game demonstrating XGENIA’s end-to-end capabilities. Built in a matter of days using XGENIA’s slot template as a foundation, Dark Alice features hauntingly beautiful art direction, smooth Spine animations, and compelling bonus mechanics—all created using XGENIA’s visual, AI-assisted workflow.
It’s not a tech demo. It’s a game operators can imagine on their platforms.
Dark AI: Security That Evolves With Threats
XGENIA’s Dark AI—detailed in the company’s recent SiGMA World op-ed—goes beyond traditional penetration testing. This controlled “red-team” AI continuously stress-tests game logic, infrastructure, and operational workflows against emerging AI-driven threats, allowing platforms to self-harden and build evidence-based confidence for regulators and operators.
Unlike periodic security audits and penetration tests, Dark AI operates autonomously and continuously, providing real-time hardening against evolving attack vectors—including AI-powered social engineering, code injection, and exploitation of game maths vulnerabilities. The future of cybersecurity is AI versus AI. Live demos will be available at the booth.
From Private Reveal to Production in Six Months
In May 2025, XGENIA unveiled its vision at an exclusive event in Valletta, Malta: replace fragmented, legacy workflows with a unified, creator-first, AI-native platform.
After rapid, community-driven release cycles—including alpha testing, public beta launch in August 2025, and three complete engine rebuilds—the platform now exits beta as a stable, enterprise-grade solution for studios and operators.
XGENIA defines a new product category: AI-native, node-based visual development that fuses collaborative AI, professional 2D engines, iGaming-specific maths tooling and game templates, and instant backend deployment into one seamless canvas.
Experience XGENIA Live at SiGMA Central Europe, Rome
Where: Fiera Roma, Hall 2, Stand 2006
- Play “Dark Alice” — production-quality slot built in XGENIA in days
- Experience Dark AI — autonomous security testing in action
- See platform demos — visual node-based development, AI workflows, on-the-fly AI editing, instant deployment
- Explore game templates — slots, crash games, and rapid prototyping tools
The post XGENIA Exits Beta: Debuts Enterprise AI Platform at SiGMA; Built Production-Quality Slot Game in Days appeared first on European Gaming Industry News.
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MyEmpire Reborn: New Look, New Empires, New Features
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
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53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES
Reading Time: 2 minutes
Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, has today unveiled its landmark whitepaper, The State of PC Distribution. The report, based on an independent study of 306 game industry execs, reveals how Steam’s continued dominance of PC game distribution leaves developers fearing their over-reliance on the platform and exploring alternative channels.
For years, Steam has deservedly been synonymous with PC game distribution. A striking 72% of developers believe Steam operates as a monopoly, with more than half (53%) concerned about their overwhelming reliance on a single platform. With over 18,000 new titles hitting Steam in 2024, the dominant storefront is drowning in games, and this fierce competition fuels developers’ concerns for game distribution. Market saturation (35%), and the ever-present challenge of discoverability (33%) are cited as key challenges, although the rise of the free-to-play model (40%) was named as the number one concern.
In response, developers are diversifying their distribution channels, with a significant 48% utilising the Epic Games Store. E-stores (38%) and marketplaces (30%) are also key channels for PC distribution, offering avenues to sell Steam keys outside of Valve’s platform, and appreciated by a third of developers for their access to hard-to-reach markets. The report also dives deep into the often-misunderstood gray market, where discounted keys are resold from low-priced regions in marketplaces and e-stores. With 73% of developers concerned about players reselling keys, “The State of PC Distribution” Report details how studios can reap the perceived benefits of e-stores and marketplaces without falling victim to the gray market.
Vadim Andreev, CEO and Co-Founder of Rokky, said:
“With a growing prominence of e-stores and marketplaces, PC game distribution is more varied, vast, and complex than it has ever been. New opportunities are everywhere – as are pitfalls and challenges. And most of the old guard remain relevant. Understanding the nuances has never been more important, and so we created this report to highlight the trends that matter.”
Key Findings from “The State of PC Distribution”:
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Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%)
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Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform.
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Beyond Steam: 48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io.
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Marketplace Benefits: Developers relate marketplaces with benefits such as ease of use (45%), pricing control (35%), promotional support (33%) and international reach (31%).
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E-Store Benefits: Developers relate marketplaces with benefits such as ease of use (41%), pricing control (35%), promotional support (33%) and international reach (35%)
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Marketplace Concerns: Developers relate marketplaces with the gray market (24%), loss of control (22%), and loss of revenue (22%).
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E-Store Concerns: Developers relate e-stores with the gray market (23%), loss of control (23%), and loss of revenue (19%).
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Alternative distribution outlook: 75% of developers anticipate at least a 10% revenue uplift from using e-stores and marketplaces; 80% expect alternative channels to become a regular part of their distribution mix within five years.
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Defining the gray market: Only 22% believe the gray market is the concept of unauthorised reselling. For the majority of respondents (73%), the gray market is not a practice but a place. 24% perceive that marketplaces themselves are the gray market, 24% define it as e-stores, and 25% believe the gray market is a combination of both.
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Resale concerns: 73% of developers are concerned about players reselling keys.
The post 53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES appeared first on European Gaming Industry News.
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