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STS and Fortuna Join Forces for Anti-Grey Market Campaign
Two regulated bookmaking companies in Poland, STS and Fortuna, are collaborating on an anti-grey market campaign under the slogan “Play Legally.”
As part of the campaign, the football players of Jagiellonia Białystok, Widzew Łódź, Zagłębie Lubinthe, among others, which are sponsored by the companies, will run out in special jerseys to emphasise their message. Also, perimeter LED screens will change during the matches promoting the message.
The campaign will run from 12 May until 15 May.
A national advertising campaign using the slogan will be aired during the 32nd round of the PKO Bank Polski Ekstraklasa. These measures are intended to raise awareness of the growing issue of the grey market in Poland’s bookmaker betting sector.
Mateusz Juroszek, President of STS, said: “By organising a joint campaign, we want to once again draw attention to what a huge problem for all bookmaking companies legally operating in Poland is the grey market, which is growing year by year.
“Of course, we notice and appreciate the government’s actions against companies that operate in Poland without a licence, but we still assess them as definitely insufficient.”
Konrad Komarczuk, President of Fortuna, said: “We believe that a more liberal nature of legal regulations, like those in most European Union countries, would result in a dynamic development of the bookmaking market in Poland.
“This, in turn, would be associated with increased revenues for both legal operators and the state budget or sports entities supported by bookmaking companies with millions of dollars each year under sponsorship agreements.”
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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