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Vungle – a source of high-quality in-app traffic
WakeApp is back with its “Source of the Month” – an educational guide for mobile app marketers.
According to information gleaned from Statista, app stores are currently swamped with applications: Google Play includes 2.6 million apps while there are almost 4.5 million in the Apple App Store. So, what does it take for an app to rise to popularity among its users? It surely is no longer the case of simply creating a unique, analogue-free program capable of connecting clients to a service. This is where our highlight tool of the month comes in.
At WakeApp, we’re always ready to lend a helping hand to novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends, traffic sources and promotion features. This time, we’re introducing our readers to a popular traffic source and tool that specialises in promoting mobile applications. Say hello to Vungle.
Vungle is an advertising network that specialises in promoting short videos within apps and games. Ads are played without reloading or buffering – just like on YouTube – and are stored in the cache and played without any pauses. Vungle offers a loyal moderation system as well as the ability to work on the CPI model. Through Vungle, developers can monetise mobile applications, and marketers can successfully promote products and attract large volumes of high-quality traffic through modern ad formats which are broadcast within programs connected to the network.
Following Vungle’s merger with Liftoff, another major market player, all Vungle products, services and accounts are now available on liftoff.io.
Liftoff is a worldwide advertising network that has been providing in-app traffic monetization opportunities since 2012. The ad network is well known for its large selection of payment models and affordable ad formats, and is considered as one of the most accessible and easy-to-use ad networks amongst marketers, media buyers and traffic specialists. This has made Liftoff one of the most effective and popular sources of in-app traffic.
Advertisers promoting their products through Vungle (or Liftoff) can successfully drive traffic from popular advertising spaces with flexible targeting. This will ensure that ads reach only their relevant audiences and that budget is spent more efficiently.
Some Vungle facts:
- Year of launch: 2011
- Average annual income $200.0M – $500.0M
- Ad Formats: Banners, Interstitial, MREC, Rewarded Video
- Payment Model: CPC, CPM, CPL, CPI
- Apps Included: 1800+ apps
- Impressions: +396B
- Annual Clicks: +6.2B
- First Time Events: 7.7M
- Installs: +275M
- Minimum deposit amount: $50 for PayPal, $1000 for bank transfers
- GEO coverage: WorldWide, Tier1
Vungle makes it possible to broadcast commercials within the products of the world’s leading brands, and to a wide audience. What’s more, Vungle allows you to successfully promote iOS and Android apps, as well as programs from the Microsoft Store and Amazon ASIN.
Vungle benefits
- Low percentage of rejections and bans for ad creatives. The platform adapts well to the promotion of any type of vertical.
- Possibility to promote iOS on CPI. By comparison, only the CPM format is available in Unity.
- High-quality traffic. Vungle has established itself in the market and confidently holds its position among the most effective sources of in-app traffic.
- Modern advertising formats. The platform allows you to promote products using advertising formats such as banners, Interstitial (full screen advertising), MREC (medium sized rectangle), Rewarded Video.
Disadvantages of Vungle
- High bid rate. The average ad network bid is typically 30-40% higher than competitors.
- Difficulty in scaling. The volume of quality traffic on Vungle does not guarantee the scaling success of the advertising campaign. Users who have not reached the stage of installing the application are blacklisted, requiring further optimization for traffic monetization.
- The minimum amount for the first deposit is $1000.
Advertising campaign targeting is configured according to all the main parameters: GEO, device type, OS, and screen resolution. It also provides the ability to set up smart targeting by optimizing impressions and selecting a relevant audience. In fact, advertisers promoting their product through Vungle can choose which category of apps to place their ads on.
Vungle’s main advertising format is video advertising. Users are provided their own SDK (Software Development Kit) with detailed instructions to integrate video into the application. What’s more, advertisers needn’t go to the trouble of creating or filming ads themselves. Rather, they simply can place an application in Vungle and indicate the main points of the product that they’d like to highlight, as well as select one of the suggested voice templates. The design studio, Vungle Creative Labs, will independently develop a unique promotional offer for any request.
How can marketers use Vungle?
In order to start using the advertising network, start by registering here.
1. Select Monetization as Job Position
Verify your account via email and head over to your Vungle Dashboard.
2. Create a new Vungle app
Go to Dashboard and click Add Application. If your app supports both Android and iOS platforms, you’ll need to add each one separately.
Choose a platform for your application, specify the name and its presence in the Store. If the app is available in the store, select My app is live and use the search box to add a link.
Important! If your application is designed for children under 13, select Disagree – COPPA settings will apply.
3. Create a placement for your application
Select the ad type and enter the name of the placement. For rewarded videos, select No in the Skippable field.
Click Continue, and I’ve already integrated the most recent SDK. On the next page, click Sounds Good.
After adding your application, you can add a new placement in its settings. To do this, click Add Placement.
To launch an advertising campaign in Liftoff:
1. Select Direct as Job Position
Click Add Campaign and Add New Application.
Specify the OS of your application and its App ID.
2. Specify the name of the advertising campaign and the timing of its launch.
3. Provide a link to the postback tracker, if necessary.
4. Specify targeting settings: GEO, device type, OS, screen resolution, as well as the ability to download ads over a mobile connection.
5. Enter your cost per click and daily budget. The minimum daily budget is $1,000.
6. In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.
In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.
Vungle is one of the 30+ sources our media buyers use to promote WakeApp.
Here at WakeApp, we are proud to say that we have been using Vungle as a traffic source for over 10 years. Vungle has proved to be a massive convenience for our clients in their goal to attract a young and solvent audience.
About our guide: Every month, we publish helpful promotion guides where we discuss promotion features in a particular region according to traffic sources and GEO traffic. We also seek to keep our readers up-to-date on tips, as well as restrictions and bans about promoting on certain sources.
Think of it as a mobile marketer’s desktop guide!
About us: WakeApp is an international mobile marketing agency with over 9 years of experience in the market, and is leading the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. In 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards, and in 2021, WakeApp placed in 5 categories in the 13th edition of the AppsFlyer Performance Index XIII.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel
, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins
. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel
introduces a new industry-first shared bonus mechanic named, Player Link
(United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker
, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker
represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens
, Hard Eight Poker
marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker
, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker
is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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Vixio Strengthens Trust and Innovation with ISO 27001 Certification and Next-Generation Workspace Platform
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Vixio, a leading provider of regulatory intelligence and change management solutions, today announced two major milestones: achieving ISO 27001 certification for information security management and launching the latest evolution of Vixio Workspace, the company’s AI-enabled workspace to help compliance teams simplify compliance processes.
Together, these developments demonstrate Vixio’s continued commitment to helping compliance professionals operate with confidence, efficiency, and trust in an increasingly complex regulatory environment.
Stephen Lovell, Chief Product Officer for Vixio, said: “Our clients rely on Vixio to deliver accurate, timely and trusted regulatory intelligence. Achieving ISO 27001 certification and launching our enhanced Workspace platform reflect twin priorities: protecting sensitive information to the highest international standard, and equipping compliance teams with powerful, intelligent tools that simplify regulatory complexity. We’re turning our tried-and-true horizon scanning into simpler horizon planning capabilities.”
ISO 27001 Certification: Reinforcing Trust and Data Security
ISO 27001 is the globally recognised standard for information security management systems (ISMS), awarded to organisations that meet rigorous criteria for managing and mitigating data risks. The certification covers Vixio’s operations, systems and processes used to deliver its intelligence platforms and client services, ensuring robust controls are in place to protect sensitive information.
This milestone follows a series of investments by Vixio to enhance its infrastructure, data governance, and security frameworks, ensuring clients continue to benefit from reliable, secure and industry-leading regulatory intelligence solutions.
Vixio Workspace: Powering Compliance with Intelligence and Automation
Vixio Workspace, launched in 2025, is an AI-enabled, centralised, collaborative workspace that connects compliance and business strategy, enabling teams to integrate regulatory insight with workflow execution, create a fully auditable trail, and streamline both compliance and go-to-market processes. Since its launch, client feedback and growing market demand to simplify compliance processes have fuelled the next phase of its evolution.
“We designed Vixio Workspace to bring order to complexity and replace the old-fashioned spreadsheet systems,” added Lovell. “By combining Vixio’s trusted intelligence with secure, evidence-based automation, we’re empowering compliance teams to make faster, more confident decisions.”
Vixio has now expanded the tool with new features to help compliance teams manage regulatory change in one place:
- Triage Tool (‘Smart Inbox’): Available now, the Triage Tool (smart inbox) filters thousands of updates to the few that truly affect users, based on their watchlists, regions, and compliance focus. Using machine learning, it surfaces priority regulatory changes unique to each user.
- Vixio API: Also available now is a Vixio API, which allows clients to seamlessly connect Vixio’s regulatory intelligence and triage workflow into their own internal tools, dashboards, or compliance systems. This is in addition to Vixio Workspace’s plug-and-play deployment, which is designed for teams who prefer a fast, low-effort set up rather than custom integrations.
- Requirements Extraction: Finally, coming soon, Vixio Workspace will feature a Requirements Extraction tool that allows users to search, snippet, and save passages directly from regulatory sources and documents to build precise compliance evidence.
These enhancements give compliance professionals a centralised, intelligent platform that saves time, reduces regulatory risk, and adapts as regulations and business priorities evolve.
“My initial reaction to the new Vixio Workspace tool is that I loved it. I think it will solve so many problems for compliance managers and compliance teams, having that single source of truth, having that workflow tool all built into one,” said Anoushka Thompson, Governance, Risk & Compliance Executive.
For these innovations and more, Vixio was recently recognised as a Compliance Solution of the Year at the 2025 International Business Awards and Best RegTech Platform at the FinTech Breakthrough Awards, both awards received for the second consecutive year. These accolades reflect the company’s continued leadership in delivering secure, intelligent, and transformative regulatory technology solutions to its global client base.
The post Vixio Strengthens Trust and Innovation with ISO 27001 Certification and Next-Generation Workspace Platform appeared first on European Gaming Industry News.
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