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Vungle – a source of high-quality in-app traffic

WakeApp is back with its “Source of the Month” – an educational guide for mobile app marketers.
According to information gleaned from Statista, app stores are currently swamped with applications: Google Play includes 2.6 million apps while there are almost 4.5 million in the Apple App Store. So, what does it take for an app to rise to popularity among its users? It surely is no longer the case of simply creating a unique, analogue-free program capable of connecting clients to a service. This is where our highlight tool of the month comes in.
At WakeApp, we’re always ready to lend a helping hand to novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends, traffic sources and promotion features. This time, we’re introducing our readers to a popular traffic source and tool that specialises in promoting mobile applications. Say hello to Vungle.
Vungle is an advertising network that specialises in promoting short videos within apps and games. Ads are played without reloading or buffering – just like on YouTube – and are stored in the cache and played without any pauses. Vungle offers a loyal moderation system as well as the ability to work on the CPI model. Through Vungle, developers can monetise mobile applications, and marketers can successfully promote products and attract large volumes of high-quality traffic through modern ad formats which are broadcast within programs connected to the network.
Following Vungle’s merger with Liftoff, another major market player, all Vungle products, services and accounts are now available on liftoff.io.
Liftoff is a worldwide advertising network that has been providing in-app traffic monetization opportunities since 2012. The ad network is well known for its large selection of payment models and affordable ad formats, and is considered as one of the most accessible and easy-to-use ad networks amongst marketers, media buyers and traffic specialists. This has made Liftoff one of the most effective and popular sources of in-app traffic.
Advertisers promoting their products through Vungle (or Liftoff) can successfully drive traffic from popular advertising spaces with flexible targeting. This will ensure that ads reach only their relevant audiences and that budget is spent more efficiently.
Some Vungle facts:
- Year of launch: 2011
- Average annual income $200.0M – $500.0M
- Ad Formats: Banners, Interstitial, MREC, Rewarded Video
- Payment Model: CPC, CPM, CPL, CPI
- Apps Included: 1800+ apps
- Impressions: +396B
- Annual Clicks: +6.2B
- First Time Events: 7.7M
- Installs: +275M
- Minimum deposit amount: $50 for PayPal, $1000 for bank transfers
- GEO coverage: WorldWide, Tier1
Vungle makes it possible to broadcast commercials within the products of the world’s leading brands, and to a wide audience. What’s more, Vungle allows you to successfully promote iOS and Android apps, as well as programs from the Microsoft Store and Amazon ASIN.
Vungle benefits
- Low percentage of rejections and bans for ad creatives. The platform adapts well to the promotion of any type of vertical.
- Possibility to promote iOS on CPI. By comparison, only the CPM format is available in Unity.
- High-quality traffic. Vungle has established itself in the market and confidently holds its position among the most effective sources of in-app traffic.
- Modern advertising formats. The platform allows you to promote products using advertising formats such as banners, Interstitial (full screen advertising), MREC (medium sized rectangle), Rewarded Video.
Disadvantages of Vungle
- High bid rate. The average ad network bid is typically 30-40% higher than competitors.
- Difficulty in scaling. The volume of quality traffic on Vungle does not guarantee the scaling success of the advertising campaign. Users who have not reached the stage of installing the application are blacklisted, requiring further optimization for traffic monetization.
- The minimum amount for the first deposit is $1000.
Advertising campaign targeting is configured according to all the main parameters: GEO, device type, OS, and screen resolution. It also provides the ability to set up smart targeting by optimizing impressions and selecting a relevant audience. In fact, advertisers promoting their product through Vungle can choose which category of apps to place their ads on.
Vungle’s main advertising format is video advertising. Users are provided their own SDK (Software Development Kit) with detailed instructions to integrate video into the application. What’s more, advertisers needn’t go to the trouble of creating or filming ads themselves. Rather, they simply can place an application in Vungle and indicate the main points of the product that they’d like to highlight, as well as select one of the suggested voice templates. The design studio, Vungle Creative Labs, will independently develop a unique promotional offer for any request.
How can marketers use Vungle?
In order to start using the advertising network, start by registering here.
1. Select Monetization as Job Position
Verify your account via email and head over to your Vungle Dashboard.
2. Create a new Vungle app
Go to Dashboard and click Add Application. If your app supports both Android and iOS platforms, you’ll need to add each one separately.
Choose a platform for your application, specify the name and its presence in the Store. If the app is available in the store, select My app is live and use the search box to add a link.
Important! If your application is designed for children under 13, select Disagree – COPPA settings will apply.
3. Create a placement for your application
Select the ad type and enter the name of the placement. For rewarded videos, select No in the Skippable field.
Click Continue, and I’ve already integrated the most recent SDK. On the next page, click Sounds Good.
After adding your application, you can add a new placement in its settings. To do this, click Add Placement.
To launch an advertising campaign in Liftoff:
1. Select Direct as Job Position
Click Add Campaign and Add New Application.
Specify the OS of your application and its App ID.
2. Specify the name of the advertising campaign and the timing of its launch.
3. Provide a link to the postback tracker, if necessary.
4. Specify targeting settings: GEO, device type, OS, screen resolution, as well as the ability to download ads over a mobile connection.
5. Enter your cost per click and daily budget. The minimum daily budget is $1,000.
6. In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.
In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.
Vungle is one of the 30+ sources our media buyers use to promote WakeApp.
Here at WakeApp, we are proud to say that we have been using Vungle as a traffic source for over 10 years. Vungle has proved to be a massive convenience for our clients in their goal to attract a young and solvent audience.
About our guide: Every month, we publish helpful promotion guides where we discuss promotion features in a particular region according to traffic sources and GEO traffic. We also seek to keep our readers up-to-date on tips, as well as restrictions and bans about promoting on certain sources.
Think of it as a mobile marketer’s desktop guide!
About us: WakeApp is an international mobile marketing agency with over 9 years of experience in the market, and is leading the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. In 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards, and in 2021, WakeApp placed in 5 categories in the 13th edition of the AppsFlyer Performance Index XIII.
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Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham

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Premium online casino brand Genting Casino has announced the launch of its headline £20k Spin Leaderboard Challenge, an exciting promotion offering players the chance to spin for £20,000 grand prize in a roulette showdown at Resorts World Birmingham in December.
Live now until 17 November 2025, this exclusive multi-channel promotion gives eligible UK online casino customers the opportunity to get free spins on deposit, compete in a leaderboard by playing selected games, and secure a place in a live-filmed casino tournament, culminating in a single spin worth £20,000.
Players can opt in by making a deposit of £10 or more at Genting Casino using the bonus code WIN20K, which grants 150 free spins on Big Bass Splash, 10 leaderboard points and a shot at climbing the top 50.
The top five players on the leaderboard will be invited to Resorts World Birmingham for a VIP experience including an overnight stay on the 13th December, up to £150 travel reimbursement and entry into a high-stakes live roulette tournament. The overall tournament winner will claim the Grand Prize Spin which could be worth £20,000.
Those finishing between 6th and 50th place on the leaderboard will receive 100 free spins on Fishin’ Frenzy The Big Catch 2.
Mike Vella from Genting Casino said: “We’re thrilled to offer our unique £20k spin promotion to online customers again, culminating in our unique live finale. The campaign brings players from screen to casino floor in a spectacular fashion and is part of our commitment to capitalise on the exclusive journey we can offer our online customers thanks to our partners at Resorts World Birmingham.”
Leaderboard points are earned playing Online Slot Games and selected Live Tables. Double points are available on specific games on certain weeks with eligible titles including Genting Live Roulette from Manchester, Lucky Lady’s Charm Deluxe and Fishin Frenzy The Big Splash.
The final five players will participate in a filmed, bracket-style live roulette tournament at Resorts World Birmingham, with one last spin deciding who walks away with the life-changing top prize.
Winners will be contacted on 19 November 2025, and the live tournament date will be on 13 December 2025.
This is another example of Genting Casino offering customers a chance to play their favourite online games in order to climb the leaderboard to win prizes from cash following on from previous promotions which offered winners experiences including trips to see some of the world’s most prestigious sporting events.
Genting Casino offer a premium online experience with over 7,000 casino games ranging from the classic casino table games including live roulette, blackjack and a catalogue of online slots and instant win games from leading studios and providers, including favourites like Starburst, Fishin’ Frenzy and Book of Dead, all within a safe and secure gaming environment.
The post Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham appeared first on European Gaming Industry News.
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Xtremepush Confirms €12m Financing by AshGrove Capital

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Xtremepush, a market leader of CRM and gamification powered by AI, has announced today that it has received €12m in new funding from its long-term investment partner, AshGrove Capital.
The European capital solutions provider, which specialises in B2B software companies, has issued a flexible debt facility to Xtremepush, which will allow a scaling up of its ambitious growth and acquisition strategies. In addition, it will cement Xtremepush’s market-leading position as a unified CRM and gamification software platform while also advancing its footprint in regulated verticals such as financial services, e-commerce, and publishing.
Xtremepush’s next growth phase, set to be expedited by this latest funding, will see it scale up its operations in multiple regulated markets. This will allow Xtremepush, with Ashgrove’s support, to continue its investment in industry leading R&D, explore new opportunities in other verticals, expand its global market footprint, and power its acquisition strategy complementary to its existing model. The CRM experts hold a five-year investment relationship with AshGrove Capital and this funding round gives a strong approval of the trajectory of the Dublin-based firm, which also has private equity relationships with tech-focused Grafton Capital and Bettor Capital.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”
Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.
“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“
The post Xtremepush Confirms €12m Financing by AshGrove Capital appeared first on European Gaming Industry News.
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Galaxsys’ Maestro Tops Crash Game Charts with 500,000+ Players Worldwide

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Galaxsys is proud to announce that Maestro, its flagship crash game, has reached new milestones in player engagement and popularity. With over 500,000 active players and more than 30 million rounds played each month, Maestro continues to deliver an unparalleled gaming experience.
About the Game
In Maestro, players place bets before the round starts and watch as the parrot begins to fly, while the odds steadily climb. Players win with the corresponding odds if they click the “Cashout” button before the crash—the sudden stop—occurs. Maestro features dynamic animations and fascinating bonuses, making every round visually engaging and emotionally thrilling for players.
Key Performance Highlights
- 500,000+ active players – Demonstrating the game’s strong global appeal and consistent player engagement.
- 30 million rounds played per month – Highlighting the game’s high activity levels and replay value.
- $5+ average bet size – Reflecting players’ confidence and willingness to invest in the game.
- 75% player return rate – A testament to Maestro’s engaging mechanics and player satisfaction.
- Available in 10+ regulated markets – Ensuring safe and compliant gaming experiences for a wide audience.
- Offered by 1,500+ operators worldwide – Proving Maestro’s strong adoption and popularity within the operator community.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented on the game’s success and growth opportunities: “Maestro has been performing exceptionally well across multiple regions. We’re seeing strong engagement from players and consistently high activity levels, which reflects both the game’s mechanics and its universal appeal. Operators across different markets have reported excellent retention and repeat play, making Maestro a reliable and profitable addition to their portfolios.”
Operators can seamlessly integrate Maestro, along with other top-performing industry titles, through a single integration.
The post Galaxsys’ Maestro Tops Crash Game Charts with 500,000+ Players Worldwide appeared first on European Gaming Industry News.
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