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Vungle – a source of high-quality in-app traffic

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WakeApp is back with its “Source of the Month” – an educational guide for mobile app marketers.

According to information gleaned from Statista, app stores are currently swamped with applications: Google Play includes 2.6 million apps while there are almost 4.5 million in the Apple App Store. So, what does it take for an app to rise to popularity among its users? It surely is no longer the case of simply creating a unique, analogue-free program capable of connecting clients to a service. This is where our highlight tool of the month comes in.

At WakeApp, we’re always ready to lend a helping hand to novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends, traffic sources and promotion features. This time, we’re introducing our readers to a popular traffic source and tool that specialises in promoting mobile applications. Say hello to Vungle.

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Vungle is an advertising network that specialises in promoting short videos within apps and games. Ads are played without reloading or buffering – just like on YouTube – and are stored in the cache and played without any pauses. Vungle offers a loyal moderation system as well as the ability to work on the CPI model. Through Vungle, developers can monetise mobile applications, and marketers can successfully promote products and attract large volumes of high-quality traffic through modern ad formats which are broadcast within programs connected to the network. 

Following Vungle’s merger with Liftoff, another major market player, all Vungle products, services and accounts are now available on liftoff.io.

Liftoff is a worldwide advertising network that has been providing in-app traffic monetization opportunities since 2012. The ad network is well known for its large selection of payment models and affordable ad formats, and is considered as one of the most accessible and easy-to-use ad networks amongst marketers, media buyers and traffic specialists. This has made Liftoff one of the most effective and popular sources of in-app traffic. 

Advertisers promoting their products through Vungle (or Liftoff) can successfully drive traffic from popular advertising spaces with flexible targeting. This will ensure that ads reach only their relevant audiences and that budget is spent more efficiently.

Some Vungle facts:

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  • Year of launch: 2011
  • Average annual income $200.0M – $500.0M
  • Ad Formats: Banners, Interstitial, MREC, Rewarded Video
  • Payment Model: CPC, CPM, CPL, CPI
  • Apps Included: 1800+ apps
  • Impressions: +396B
  • Annual Clicks: +6.2B
  • First Time Events: 7.7M
  • Installs: +275M
  • Minimum deposit amount: $50 for PayPal, $1000 for bank transfers
  • GEO coverage: WorldWide, Tier1

Vungle makes it possible to broadcast commercials within the products of the world’s leading brands, and to a wide audience. What’s more, Vungle allows you to successfully promote iOS and Android apps, as well as programs from the Microsoft Store and Amazon ASIN.

Vungle benefits

  • Low percentage of rejections and bans for ad creatives. The platform adapts well to the promotion of any type of vertical.
  • Possibility to promote iOS on CPI. By comparison, only the CPM format is available in Unity.
  • High-quality traffic. Vungle has established itself in the market and confidently holds its position among the most effective sources of in-app traffic.
  • Modern advertising formats. The platform allows you to promote products using advertising formats such as banners, Interstitial (full screen advertising), MREC (medium sized rectangle), Rewarded Video.

Disadvantages of Vungle

  • High bid rate. The average ad network bid is typically 30-40% higher than competitors.
  • Difficulty in scaling. The volume of quality traffic on Vungle does not guarantee the scaling success of the advertising campaign. Users who have not reached the stage of installing the application are blacklisted, requiring further optimization for traffic monetization.
  • The minimum amount for the first deposit is $1000.

Advertising campaign targeting is configured according to all the main parameters: GEO, device type, OS, and screen resolution. It also provides the ability to set up smart targeting by optimizing impressions and selecting a relevant audience. In fact, advertisers promoting their product through Vungle can choose which category of apps to place their ads on.

Vungle’s main advertising format is video advertising. Users are provided their own SDK (Software Development Kit) with detailed instructions to integrate video into the application. What’s more, advertisers needn’t go to the trouble of creating or filming ads themselves. Rather, they simply can place an application in Vungle and indicate the main points of the product that they’d like to highlight, as well as select one of the suggested voice templates. The design studio, Vungle Creative Labs, will independently develop a unique promotional offer for any request.

How can marketers use Vungle?

In order to start using the advertising network, start by registering here.

1. Select Monetization as Job Position

Verify your account via email and head over to your Vungle Dashboard.

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2. Create a new Vungle app

Go to Dashboard and click Add Application. If your app supports both Android and iOS platforms, you’ll need to add each one separately.

Choose a platform for your application, specify the name and its presence in the Store. If the app is available in the store, select My app is live and use the search box to add a link.

Important! If your application is designed for children under 13, select Disagree – COPPA settings will apply.

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3. Create a placement for your application

Select the ad type and enter the name of the placement. For rewarded videos, select No in the Skippable field.

Click Continue, and I’ve already integrated the most recent SDK. On the next page, click Sounds Good.

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After adding your application, you can add a new placement in its settings. To do this, click Add Placement.

To launch an advertising campaign in Liftoff:

1. Select Direct as Job Position

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Click Add Campaign and Add New Application.

Specify the OS of your application and its App ID.

2. Specify the name of the advertising campaign and the timing of its launch.

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3. Provide a link to the postback tracker, if necessary.

4. Specify targeting settings: GEO, device type, OS, screen resolution, as well as the ability to download ads over a mobile connection.

5. Enter your cost per click and daily budget. The minimum daily budget is $1,000.

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6. In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.

In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.

Vungle is one of the 30+ sources our media buyers use to promote WakeApp. 

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Here at WakeApp, we are proud to say that we have been using Vungle as a traffic source for over 10 years. Vungle has proved to be a massive convenience for our clients in their goal to attract a young and solvent audience.

About our guide: Every month, we publish helpful promotion guides where we discuss promotion features in a particular region according to traffic sources and GEO traffic. We also seek to keep our readers up-to-date on tips, as well as restrictions and bans about promoting on certain sources. 

Think of it as a mobile marketer’s desktop guide!

About us: WakeApp is an international mobile marketing agency with over 9 years of experience in the market, and is leading the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. In 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards, and in 2021, WakeApp placed in 5 categories in the 13th edition of the AppsFlyer Performance Index XIII.

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🚀 Stellar Soft: From Africa’s Betting Shops to the Future of Global iGaming

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The iGaming industry is one of the fastest-changing landscapes in the world. New technologies, shifting regulations, and evolving player expectations create both challenges and enormous opportunities. In this environment, only those who dare to innovate, adapt, and partner wisely are able to thrive.

One company that embodies this journey is Stellar Bets — an ambitious software provider that began in Africa and is now preparing to reshape the future of retail betting in Europe. Our story is not just about creating games. It’s about building a complete ecosystem for operators, affiliates, and entrepreneurs — and opening doors for long-term partnerships across continents.

🌍 Humble Beginnings, Bold Vision

When we entered the African market, the industry was already crowded with solutions. Many thought there was little room left for innovation. But we believed otherwise.

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From the start, we knew the secret to success wasn’t just about building games — it was about designing ecosystems. Operators needed more than entertainment; they needed reliable tools, sustainable margins, and technology that would support them in real conditions — including low internet speeds, limited hardware, and highly competitive retail environments.

Our first big step was the launch of Stellar Rocket, a crash game that quickly captured the imagination of African players. With stunning visuals, a dynamic multiplier, and an innovative balance between player wins and operator profitability, it became much more than just a game — it became a movement.

Within months, betting shops from Nigeria to Kenya were reporting higher engagement, stronger retention, and more stable revenue. The success of Stellar Rocket proved that innovation could transform even the most traditional retail setups.

📈 Growth Backed by Numbers

Success stories are powerful, but in iGaming the numbers matter most.

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  • In 2024–2025, Stellar Bets expanded into more than 15 African countries.
  • Successfully achieved the ideal balance between player satisfaction and operator profitability with our Next-Gen RTP System.
  • Operators reported 30–45% revenue growth after integrating our solutions.

This growth wasn’t accidental. It came from a deep commitment to R&D, continuous improvement, and a philosophy that sees technology as a service to both operators and players.

And here’s the key: we didn’t just help operators earn more — we also made sure players enjoyed fairer, more exciting experiences. In a market where achieving both can be challenging, this balance clearly sets Stellar Bets apart.

🎮 Beyond Games: Building an Ecosystem

The heart of Stellar Bets has always been innovation, but we quickly realized that individual games are not enough. Operators need comprehensive solutions to scale their business.

That’s why we built an ecosystem:

  • Stellar Box — a plug-and-play solution that allows operators to deploy instantly.
  • Stellar Kiosk — an all-in-one machine with built-in computer and receipt printer.
  • Cloud-based admin tools — for user management, analytics, and cashier control.
  • Proprietary hardware — designed for stable operation even in areas with low bandwidth.
  • AI-powered RTP engine — balancing fairness for players and profits for operators.

And perhaps the most groundbreaking innovation of all — HomePlay.

📱 HomePlay: Bridging Offline and Online

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Retail betting shops are still the heartbeat of many markets. But until recently, their biggest limitation was the number of physical terminals. Only so many customers could play at the same time.

With HomePlay, we changed that forever.

This breakthrough technology transforms every smartphone inside a betting shop into a personal gaming station. Customers join live Stellar Rocket sessions using their own devices, while the cashier desk continues to handle all deposits and withdrawals.

✅ No waiting lines.
✅ No need for extra hardware.
✅ Every customer becomes an active participant.
✅ Revenue per square meter grows exponentially.

In essence, HomePlay gave new life to retail betting, transforming it from a simple place to play into a vibrant community where thousands of players share emotions and experiences — while providing operators with a scalable, compliant, and seamlessly integrated tool.

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For many partners, this feature alone was a game-changer — and it’s one of the clearest examples of how Stellar Bets delivers innovation designed for real-world business impact.

💡 The Secret Behind Our Success

One question we often get is: how can a startup compete with legacy companies in the iGaming space?

The answer is simple — being a startup is our biggest advantage.

🔹 Agility over bureaucracy — We test, pivot, and bring innovations to market quickly, while larger companies get stuck in long decision-making cycles.
🔹 Innovation in our DNA — We don’t just rely on proven models. We experiment, take risks, and introduce features that others are too slow to try.
🔹 Closer to the player — Our teams listen, analyze, and adapt in real time, creating products that reflect what players actually want.
🔹 Growth mindset — Every market matters. Every operator matters. Every affiliate matters. For us, every partnership is a chance to grow together.

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🔹 Constant rapid development — We continuously expand our product portfolio, scale operations, and evolve to meet the needs of new markets.

But above all, we recognize the importance of technological excellence — investing in R&D, proprietary hardware, and resilient software that deliver security, stability, and reliability for both operators and players. It’s this mindset that has powered Stellar Bets from a small startup into one of the most recognized software providers in Africa.

🤝 Reshaping the Future of iGaming Together

After building a strong foundation across Africa, we are now preparing for the next chapter — entering the European market. We see great potential in several EU countries where many operators still depend on outdated systems and solutions.

Our goal is not just to expand, but to bring real value: technology that has proven itself in highly competitive retail environments, tools that balance innovation with compliance, and products that boost both player satisfaction and operator revenue.

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For us, Europe is an opportunity to share what we’ve learned, adapt to new contexts, and grow together with forward-looking partners who are ready for benefit from:

✅ A personal account manager.
✅ 24/7 technical support.
✅ Access to a constantly evolving ecosystem.

We know our success depends on the success of our partners. That’s why we treat every collaboration as a joint venture — where both sides grow together.

And here’s our invitation: if you are looking for an iGaming software partner who delivers not just games, but full-scale solutions designed for growth — Stellar Bets is ready to work with you. Let’s reshape the future of iGaming — together.

📩 Contact us: [email protected]
🌐 Visit: stellar-bets.com
💼 LinkedIn: Stellar Bets

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The post 🚀 Stellar Soft: From Africa’s Betting Shops to the Future of Global iGaming appeared first on European Gaming Industry News.

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Summer 2025 Cybersecurity Review with Atlaslive: Phishing Remains a Top Threat

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Phishing has once again proven to be the leading cyber threat in 2025. In Q1 alone, the APWG logged 1,003,924 phishing attacks, the highest number since late 2023. Compared to 2023, weekly phishing volumes have jumped 180%, while the use of infostealers distributed through phishing emails rose by 84% in 2024.

The takeaway is clear: phishing is no longer a background issue. It’s a direct path to credential theft, account compromise, and business disruption. Atlaslive’s Information Security Lead, Maksym Shapoval, shares why phishing attacks remain so damaging and what companies can do to defend against them.

Phishing in 2025: The Persistent Threat

Phishing works because it’s simple. Attackers impersonate trusted sources to trick victims into giving away passwords, card details, or personal data. These campaigns now arrive through email, SMS (“smishing”), and even voice calls (“vishing”), and many are indistinguishable from legitimate corporate messages.

Major Incidents This Summer

Recent events illustrate phishing’s reach:

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  • Google — A phishing chain starting with Salesforce CRM led to data exposure.
  • Cisco — Hit by voice phishing that gave attackers access to client data.
  • Booking — Targeted by ongoing campaigns since late 2024.
  • UK Tax Authority — £47 million lost, with 100,000 people affected.

These cases show that no sector is immune. Phishing remains the universal entry point for cybercrime.

iGaming in the Spotlight

The iGaming industry, already under strict regulation, faced its own high-profile breach in July 2025. One of the largest global betting groups confirmed a cyberattack that exposed 800,000 user records—including IP addresses, emails, and activity logs.

“The incident underscores why iGaming platforms are prime targets,” says Maksym Shapoval, Information Security Lead at Atlaslive. “They operate entirely online, process constant financial transactions, and handle vast volumes of personal data. The risks of social engineering attacks in this industry are significant.”

For operators, phishing protection must be built into platform security, staff awareness, and incident response. Even without stolen payment details, personal information alone can trigger damaging follow-up attacks.

How Businesses Can Defend Themselves: Tips from Atlaslive

Phishing exploits people as much as technology. A strong defense requires multiple layers:

  • Authentication and Access Control — Enforce 2FA, limit privileges, use network segmentation, require dual approval for sensitive operations, and run regular audits.
  • Email and Domain Security — Deploy DMARC, DKIM, and SPF; monitor lookalike domains; flag external emails.
  • Endpoint Protection — Secure devices with MDM/EDR tools, monitor browsing activity.
  • Incident Preparedness — Centralize reporting, define clear runbooks, notify staff quickly, and block malicious senders system-wide.
  • Awareness and Training — Regular staff training, phishing simulations, and a culture of quick reporting.
  • Governance — Make phishing defense a permanent part of company policy and audit it continuously.

Small, consistent measures across these areas drastically reduce both the chance of a successful phishing attack and the damage it can cause.

Conclusion

The summer of 2025 confirmed that phishing is still the launchpad for many of the world’s most serious cyber incidents — from global tech firms to public institutions and iGaming platforms. These attacks are growing sharper, more targeted, and more damaging.

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For companies handling sensitive data and transactions, security cannot be treated as optional. Defending against phishing requires layered authentication, email controls, endpoint protection, training, and response plans. The businesses that prioritize resilience today will be the ones best equipped to safeguard their customers, their reputation, and their future.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Summer 2025 Cybersecurity Review with Atlaslive: Phishing Remains a Top Threat appeared first on European Gaming Industry News.

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Kaizen Gaming announces Vassilis Gavroglou as its new Chief Human Resources Officer

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Kaizen Gaming, one of the biggest and fastest-growing GameTech companies worldwide, announces the appointment of Vassilis Gavroglou as Chief Human Resources Officer. With more than 2,700 people of over 40 nationalities across 19 countries, the new CHRO will be responsible for shaping Kaizen Gaming’s HR strategy during a period of dynamic growth and expansion of the company’s global footprint.

Vassilis Gavroglou is a seasoned executive with more than 20 years of international experience in sectors such as energy, technology, banking and consulting. He has served, among other roles, as Chief Human Resources Officer at Sunlight Group Energy Storage Systems, as HR Executive Director at OTE Group, member of Telekom Group, and Group HR Strategy Director at the National Bank of Greece.  He holds degrees from the Athens University of Economics and Business and the London School of Economics.

The CEO of Kaizen Gaming, George Daskalakis, commented: “People have always been at the heart of our company, and we know that long-term success starts with taking care of our own. In less than a decade, Kaizen Gaming has grown from just a few dozen people in Greece to a thousands-strong international brigade while maintaining strong growth every year. This rapid expansion brings both opportunities and challenges, especially as we keep a firm eye on preserving and strengthening our people-first culture across our global footprint. With Vassilis joining as CHRO, a leader with deep expertise in transformation and talent development, I am confident we will enhance our people strategy and further support our international growth ambitions.”

The newly appointed Chief Human Resources Officer, Vassilis Gavroglou, added: “I am excited to join Kaizen Gaming, a company that not only innovates in technology but has been recognised as one of the Best Companies to Work for in Europe and has been certified as a Great Place to Work in many countries. The rapid expansion of the company into new markets creates a unique opportunity to build on a culture that invests in the development of its people and continues to attract the best in a rapidly changing technological backdrop. Further strengthening the high levels of people engagement, talent development and the digitalisation of HR operations are key to supporting Kaizen Gaming’s vision for sustainable innovation and global growth.”

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Kaizen Gaming continues to be recognised as one of Europe’s and LATAM`s most attractive employers, being certified as one of Fortune’s 100 Best Companies to Work for™ in Europe 2024 and as Great Place to Work in both European and South American countries, including Brazil and Colombia. The company counts more than 700 software engineers in six technology hubs and over 90 agile teams developing pioneering online gaming products.

With technology and people at its core, Kaizen Gaming is preparing to move to the next stage of its international growth.

The post Kaizen Gaming announces Vassilis Gavroglou as its new Chief Human Resources Officer appeared first on European Gaming Industry News.

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