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Gaming Americas Weekly Roundup – April 17-23
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Alcohol and Gaming Commission of Ontario (AGCO) is proposing changes to its internet gambling advertising standards, restricting the participation of athletes and celebrities advertising online casinos and sports betting.
SuperBook successfully completed a controlled demonstration of its mobile sports wagering platform, resulting in the Maryland Lottery and Gaming Control Commission issuing a mobile sports wagering license to its parent company, SBOpco.
Kindred Group plc has received final approval for its proprietary gaming platform from the New Jersey regulator, the Division of Gaming Enforcement (NJDGE). The approval is an important step towards rolling out the Kindred platform across Kindred’s North American footprint.
As part of PENN Entertainment’s ongoing commitment to supporting veterans and active-duty military, the company has created PENN Entertainment Military Scholarship at Penn State Berks. The scholarship will be endowed through a multi-year $50,000 commitment and further supports the local Berks County community where PENN’s corporate headquarters are located.
MegaPari has arrived in Canada, offering an enhanced bonus portfolio to new users, which exemplifies the platform’s dedication to providing the best possible gaming experience. The brand holds a license from the Government of Curacao and boasts a sportsbook that offers over 16,000 live sporting and non-sporting events.
Partnerships
Light & Wonder Inc. announced that it will partner with Naskila Casino – the “Luckiest Spot in Texas” – to install a variety of high-tech systems’ products throughout the casino located in Livingston, Texas, just 90 miles from Houston.
The Canadian Premier League (CPL) announced tonybet as its Official Sports Betting and Online Casino Partner, marking the beginning of a multi-year deal between the League and the international online gaming company.
Online sportsbook Blaze has become a main sponsor of Santos FC. The two-year deal will see the online sports betting company’s branding appear on both the men’s and women’s first team kits.
MOONTON Games has partnered up with the United States Esports Federation (USEF), a wholly owned subsidiary of the Network of Academic and Scholastic Esports Federations (NASEF) for the IESF World Championships 2023.
Catena Media has announced a long-term partnership to provide online sports betting and casino content to Lee Enterprises, one of the largest newspaper publishers in the US.
Gaming Society and On Her Turf announced the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.
The Brazilian Championship’s Serie B has announced a sponsorship deal with the Brazilian online sports betting firm Betano. With this deal, the competition will now be known as Serie B Betano for the rest of the season.
Kindred Group has announced the launch of its retail operation at the Swinomish Casino & Lodge in Washington State. This marks the first phase of the company’s partnership with The Swinomish Tribe, following a six-year agreement announced in October 2022.
Tipico Sportsbook announced that it is partnering with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR Craftsman Truck Series (NCTS) race on Saturday, July 8 at the Mid-Ohio Sports Car Course.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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Australia6 days agoAUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
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Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
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FreezeNova4 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
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Asia6 days ago
Former Thai Police Chief Torsak Faces Investigation for Bribery
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Compliance Updates6 days ago
JCM Global Receives Approval to Operate in West Virginia
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Delaware North6 days ago
Industry veteran joins North American operator as chief interactive gaming officer to drive growth in iCasino states and efficiencies in its online sportsbook
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Baltics5 days ago
Evoplay expands Baltic presence with new Optibet collaboration
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Review Published Assessing the Interventions for the Treatment of Gambling Harms
