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Playtech Signs New Deal with Betfred
Playtech has announced the extension of its exclusive partnership with Betfred, an industry leader in the gambling sector.
The multi-year extension builds on a longstanding relationship between the two businesses, which dates back more than 12 years.
This continued partnership will ensure that the increased customer demand for sports betting on terminals will be met by the installation of even more Playtech Self Service Betting Terminals (SSBTs) in Betfred shops, which have seen terminal numbers grow by over 50% in the last 2 years.
Horse and Dog racing will be available to Betfred customers on terminals for the first time, and recent exciting new products and features demonstrate why Playtech Sports betting is such a compelling offering for partners. These include new and improved Betbuilder, Dynamic content display and best-in-class content. With the upcoming World Cup later in the year and the increasing popularity of cricket betting in shops, Playtech’s best-in-class content and range of events continue to lead the way.
Shimon Akad, Chief Operating Officer of Playtech, said: “Betfred is one of the most established and respected businesses in the gambling industry, and over the course of our partnership, the business has gone from strength to strength. Expanding the capacity of the Betfred offering through both more terminals and an ever-increasing range of betting events and exciting features has been a key pillar of our work together as we continue to develop new technologies aimed at digitising the retail space and adapting to the changing Retail customer demands.”
Playtech’s reputation as the leading provider of Retail Sports Betting terminals has been further bolstered by recent releases of exciting new features and markets, such as Betbuilder and Player Props, which are also available as part of the Betbuilder on Terminals.
Mark Stebbings, Group Chief Operating Officer of Betfred, said: “This new deal demonstrates the importance of our ongoing relationship with market leader Playtech. The importance of Betting terminals to our retail offer continues to increase, becoming an increasingly essential gaming component for our customers and, therefore, a crucial part of the future of our company.
“Looking ahead, there is scope for further development of the partnership as we look to increase the use of Playtech SSBTs even further, bringing new and exciting betting experiences to our customers across the UK.”
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7777 gaming partners with Betika to power African iGaming growth

7777 gaming proudly announces its latest strategic partnership with Betika, one of Africa’s premier online gaming platforms. Operating across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, Betika has established itself as a trusted leader in delivering entertainment and responsible gaming to millions of players across the continent.
This collaboration represents a significant step forward in 7777 gaming’s global expansion strategy, as the company brings its certified, next-generation content to Africa’s fast-growing and dynamic iGaming markets. Players across Betika’s platforms will soon enjoy a wide selection of 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, all designed to deliver excitement and lasting value.
“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”
To further support its ambitious growth in Africa, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director, underscoring the company’s long-term commitment to the continent. With his expertise and local market knowledge, 7777 gaming is set to accelerate its expansion and strengthen its presence across key African jurisdictions.
Betika’s intuitive platform and innovative approach complements 7777 gaming’s portfolio of standout titles, including Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and the bold Devil’s Deal Soul for Sale. This combination ensures that players can access world-class gaming entertainment anytime, anywhere.
“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”
This partnership with Betika marks another milestone in 7777 gaming’s 2025 expansion journey, following successful entries into Peru, Brazil, Colombia, Croatia, and Italy. By joining forces with Africa’s leading gaming operators, 7777 gaming continues to realize its vision of delivering next-generation content on a truly global scale.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
About Betika
Betika is a leading online gaming firm based in Nairobi, Kenya, with operations spanning Kenya, Tanzania, Ethiopia, DRC, Ghana, Zambia, Uganda, and Malawi. The platform offers Sportsbook betting, Virtual games, Casino gaming, Crash games, and more. Accessible via its website, mobile apps, USSD, and SMS, Betika provides users with diverse and convenient ways to engage.
With a strong focus on customer satisfaction and innovation, Betika continues to be a key player in the African betting landscape, providing exciting and engaging betting opportunities for its players.
Contact us:
Betika.com
The post 7777 gaming partners with Betika to power African iGaming growth appeared first on European Gaming Industry News.
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The MongolZ Lift the Counter-Strike 2 at Esports World Cup Trophy, as Hero Run Ends in Title Triumph

The MongolZ lifted the Counter-Strike 2 at Esports World Cup trophy in a dominant 3-0 clean sweep of Aurora Gaming. The MongolZ claim $500,000 of the $1,250,000 prize pool for their victory.
The MongolZ journey to the grand final saw them take down GamerLegion and 3DMAX in the early rounds to set up a semifinal against Team Vitality. That series was always going to define their run, and a historic 2-1 victory against one of their bitter rivals would set them up for the grand final against Aurora Gaming.
The MongolZ had an incredible final series, picking up all three maps in a clean sweep of Aurora. While Aurora had their moments, even forcing the first map into overtime, The MongolZ always looked to be one step ahead of them. The victory caps off a run of six top four finishes without a victory in 2025, as they finally lift the trophy they’ve been fighting for.
As for Aurora, their story wasn’t to be, having defeated G2 Esports 2-0, MOUZ 2-1, and Team Falcons in a heroic 2-0 victory on their way to the grand final. Despite the loss, the team will take home a sizeable $230,000 for finishing in second place.
“To be honest, I think I just did my job very well, and my performance was good,” said Sodbayar “Techno4K” Munkhbold from The MongolZ. “At the start of this year, I had a little bit of struggle, but I came back to this event. I’m really proud of my team, because they are the pillar to bring me here.”
Sodbayar “Techno4K” Munkhbold was named the SONY MVP, after his amazing individual performances at EWC 25 throughout the event. He will receive an additional $10,000 and the MVP medal to recognise his achievements.
As The MongolZ have only competed in Counter-Strike 2, the Club Championship points they have earned will not make them eligible for prize money. However, on the other side of the grand final, the second-place finish for Aurora sends them up to eleventh place, securing them $525,000 for their final placement. With all games at the 2025 Esports World Cup now complete, the final Club Championship standings have been confirmed, with Team Falcons taking the win, Team Liquid ending in second and Team Vitality claiming third.
The post The MongolZ Lift the Counter-Strike 2 at Esports World Cup Trophy, as Hero Run Ends in Title Triumph appeared first on European Gaming Industry News.
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TEAM VITALITY TAKES THIRD PLACE AT THE ESPORTS WORLD CUP 2025

Team Vitality closes out the summer with a major milestone, taking third place in the overall club standings at the Esports World Cup 2025 (EWC) in Riyadh. Competing across eleven titles, Vitality teams created unforgettable highlights on the global esports stage. This achievement reflects the club’s depth of talent, competitive versatility, and commitment to excellence.
As part of its ambition to become the world’s number one esports club, Team Vitality continues to put performance at the heart of its strategy. This third-place finish proves the organization’s ability to field world-class rosters and deliver results at the biggest international events.
2025 PERFORMANCE HIGHLIGHTS
Team Vitality entered this year’s EWC with a true competitor’s mindset. At this tournament, every victory counts and with 11 teams competing, the club left its mark on 9 different titles, offering unforgettable moments for fans worldwide:
Mobile Legends: Bang Bang Women’s Invitational – 1st Place
Vitality’s women’s team claimed a historic win at the MLBB Women’s Invitational, staying undefeated throughout the tournament. The victory represents not only a landmark achievement for the team but also a major step forward for women’s esports on a global scale.
EA Sports FC Pro World Championship – 2nd Place
Brice “Brice” Masson secured an outstanding second place, showcasing composure and world-class skill. His dramatic semifinal comeback against Levi de Weerd (Team Liquid) led to a nail-biting final against ManuBachoore (Team Liquid).
RENNSPORT – 3rd Place
Vitality’s simracing roster continued to impress, finishing third in RENNSPORT and contributing crucial points to the club’s overall ranking.
Free Fire – 3rd Place
After finishing eighth in the Knockout Round, Vitality’s Free Fire team stormed back in the Grand Finals with strong performances, including two decisive match wins, to claim third place.
“It’s incredibly rewarding to see the club deliver excellence across so many titles: 9 out of 11 teams in the global Top 8, and all 11 within the Top 12. I’m especially proud of our historic Mobile Legends: Bang Bang victory, which recognizes the efforts and dedication of our women’s roster,” said Danny Engels, Global Operations Director at Team Vitality.“Beyond competition, this Esports World Cup was a huge opportunity to strengthen our international visibility, particularly among our fans in Indonesia and France. Of course, there’s a small disappointment in not reaching second place, but we are extremely proud of this journey. It’s also a validation of our business model and gives us the perfect foundation to keep building and aiming even higher in the years ahead.”
LOOKING AHEAD TO 2026
After Top 4 in 2024 and Top 3 in 2025, Team Vitality continues to move closer to the ultimate goal: becoming the best esports club in the world. By shining at major international competitions like the Esports World Cup, the club is not only building a lasting legacy but also inspiring fans across the globe.
“Finishing Top 3 at the Esports World Cup is an outstanding achievement and a fantastic moment for the club. We reached our objective, but we also see that there’s still room to grow. These results prove that we’re on the right path and fuel our ambition to aim even higher in the future,” said Fabien “Neo” Devide, President and Co-Founder of Team Vitality.
Next stop: continuing international expansion and chasing the coveted number one spot.
The post TEAM VITALITY TAKES THIRD PLACE AT THE ESPORTS WORLD CUP 2025 appeared first on European Gaming Industry News.
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