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Gaming Americas Weekly Roundup – March 6-12
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
TAPPP has been named to Fast Company’s list of the Most Innovative Companies in the Sports category. The list showcases innovation-driven businesses across multiple industry sectors that are making an outsized impact on their individual companies, their business sectors and society at large.
Quixant is going to participate in the Indian Gaming Tradeshow & Convention (IGA) 2023 in San Diego March 27-29. Designed to provide solutions that allow customers to focus their efforts solely on content design and development, Quixant’s range of game-changing solutions will be showcased at IGA booth #1924.
Odds On Compliance has announced the beta launch of its Marketing Affiliate Licensing Portal. The portal is designed to streamline the affiliate licensing process, helping sports betting and iGaming affiliate marketers achieve regulatory licensing compliance more efficiently and cost-effectively.
AXES.ai has released its kiosk integration and its reporting app for the land-based global market. The Kiosk Integration Kit allows any manufacturer of a kiosk to integrate seamlessly and in real-time to the AXES Fintech Platform.
FaZe Clan announced a ground-breaking moment for FaZe and the gaming industry: the signing of FaZe’s first all-female professional esports team. The new team, which will compete under FaZe’s VALORANT banner comprised pro players Jennifer “refinnej” Le, Emma “emy” Choe, Vannesa Emely “panini” Emory, Madison “maddiesuun” Mann and Diane “di^” Tran.
New Partnerships
Kambi Group has signed a multi-channel sportsbook partnership with Potawatomi Casinos & Hotels. The multi-year agreement will see Potawatomi Casino Hotel open the first sportsbook in Milwaukee, Wisconsin, which is set to become Kambi’s 22nd live US state, featuring 20 self-service kiosks along with additional kiosks at a second location, Carter Hotel & Casino, in northern Wisconsin.
Exacta Systems has announced the launch of Everi’s first Historical Horse Racing (HHR) games at Boston Billiards Club & Casino in Nashua, New Hampshire. The featured games from Everi Holdings include player-popular Patriot Extra Spin, Triple Jackpot Gems Deluxe, Wild Gems Extra Spin and Blazin’ Gems Deluxe, which are available now on Exacta Connect.
International Game Technology (IGT) and Ruby Seven Studios announced an agreement that will expand Ruby Seven’s extensive content library to include some of IGT’s most popular games across Ruby Seven’s suite of social casino applications.
Pragmatic Play has grown its presence in the Brazilian market after partnering with XSA Sports. This new deal grants access to the provider’s complete Slots portfolio. This includes recently released titles like Secret City Gold and Pinup Girls alongside longstanding and award-winning favourites such as Gates of Olympus.
New Appointments
Genius Sports Limited has appointed Kenneth J. Kay as an independent director of the Board and Michael Messara as an independent observer of the Board.
Everi Holdings announced that the Company’s Board of Directors has appointed Debra Nutton to the Board with a start date of April 1. Ms. Nutton, whom the Board has determined satisfies the criteria as an independent director for the purposes of New York Stock Exchange rules, was also appointed to serve as a member of the Board’s Audit Committee, Nominating and Governance Committee and Compensation Committee.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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