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FDJ’s 2023 Ad Strategy Rejected by ANJ

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The French gambling regulator has asked monopoly operator La Française des Jeux (FDJ) to come up with a new promotional strategy for 2023 after rejecting its original plans.

Autorité nationale des jeux (ANJ) said FDJ’s plans “cannot be regarded as sufficiently measured and limited” in relation to the advertising that a gambling monopoly can legally carry out.

Gambling operators in France must each year submit their advertising and promotional plans to the ANJ, which looks to prevent excessive or pathological gambling and the protection of minors among other priorities with its analysis.

The regulator said the country’s 17 online operators and two monopolies, FDJ and PMU, “have generally complied” with the regulations.

However, the ANJ noted that the two monopolies must have a “measured and limited” strategy because of their “specific status.”

The National Gaming Authority said FDJ had a “very large number” of large-scale promotional, institutional and sponsorship campaigns planned.

It said the plans would have conveyed the lottery as “a product of everyday consumption” through the use of influence, activating bonuses, bargains and slogans.

FDJ has one month at the latest to revise its plans.

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Quantum continues expansion streak with two director-level new hires

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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.

Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.

Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.

Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.

Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”

Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”

Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”

This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.

The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.

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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”

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High above the clouds, a flock of magical birds fills the skies with color, each one carrying a special power to transform every spin into a chance for riches. In Rainbow Birds, day turns to night as you journey through two titles—Rainbow Birds Day and Rainbow Birds Night—where seven unique bird features can combine to create up to 99 game modes for non-stop fun.
Land Scatter symbols to unlock Free Games, where seven birds each hold the power to transform your spins into bigger wins, incredible prizes, and even
jackpots up to the MEGA and SUPER.
Experience it all on CONCEPT!
MORE CONCEPT. MORE GAMES. MORE FUN.
Even more colorful adventures are ready to take flight—stay tuned!

The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.

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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT

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Bingo enthusiasts nationwide are in for an early holiday treat when the Philippine Amusement and Gaming Corporation (PAGCOR) rolls out its “Big Time Bingo Milyonaryo” linked games on Sunday, December 7, with a total of Php13 million in tax-free prizes.
Hosted by Casino Filipino–Angeles, the much-anticipated simultaneous event will begin at 2 p.m. in participating Casino Filipino branches in Bacolod, Cebu, Fuente, Grand Regal, Ilocos Norte, Iloilo, Mactan, Malabon Grand, Olongapo, and Tagaytay, as well as in Okada Manila and Winford Resorts & Casino.
Each Php3,000 ticket entitles players to four bingo cards per game, valid for 10 games. Games 1 to 9 will award each Php1 million  while Game 10 will feature a guaranteed Php3 million “must-go” jackpot prize.
For added excitement, a total of Php1 million in cash prizes will be given away during an additional local game to be held at participating sites.
PAGCOR said the linked bingo event aims to spread holiday cheers and give players a chance to win big while enjoying a fun, secure, and entertaining gaming experience.

The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.

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