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IMG Arena Signs Streaming Partnership with Top Norwegian Football Divisions
IMG Arena has secured the global betting streaming rights for Norwegian football’s top two divisions, Eliteserien and OBOS-Ligaen, excluding Norway.
The multi-year deal with Norwegian football includes 485 matches across the two leagues, which are played between April and November, with fixtures often taking place on Sunday evenings, building out IMG ARENA’s global football portfolio and boosting its weekly and year-round offering.
Both competitions feature 16 teams, with the Eliteserien providing a potential route to qualify for the prestigious UEFA Champions League. Its current champions are five-time winners Molde FK and Rosenborg BK are the most successful club with 26 titles.
Mark Wrigley, Senior Director of Rights at IMG Arena, said: “This deal with Norwegian football bolsters IMG ARENA’s football offering with another first-class property that will help sports betting operators increase their engagement with players throughout the year, while also enabling new touch points during the week.”
Knut Kristvang, CEO of Fotball Media, said: “We are delighted to have secured this agreement with IMG ARENA. It is a long-term partnership that allows us to strategically grow the profile of Eliteserien and OBOS-Ligaen and engage new audiences around the world.”
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Playson bolsters presence in Brazil with KTO partnership

Award-winning slots provider delivers its top-performing titles to KTO’s players via Bragg HUB
Playson, the accomplished digital entertainment supplier, has further expanded its footprint in Brazil by penning a deal with local operator KTO.
Playson entered the regulated Brazilian market earlier this year and has so far agreed a line-up of strategic partnerships in a major milestone for the game studio.
As part of its latest agreement, Playson is delivering several top-ranking games to KTO’s player base via the Bragg HUB delivery solution, ensuring a seamless and efficient rollout of its creative portfolio.
KTO is a prominent Brazilian iGaming operator, founded in 2018. It is renowned for providing a rich online casino, sports betting and live gaming experiences from the industry’s most respected providers.
This collaboration marks a significant step in KTO’s growth strategy, which centres around offering the best content for all tastes, with Playson viewed as the ideal partner to achieve these goals.
Cristhian Zito, Sales Manager at Playson, said: “We are thrilled to bring our industry-leading games to Brazilian players through KTO, extending our reach across this thriving market.
“We are confident that our content will resonate well with KTO’s audience and further strengthen our position in the region.”
Bart Lodder, who consulted on behalf of KTO, said: “Playson’s exceptional portfolio is an excellent addition for our customers. Playson’s games are renowned for detailed graphics, exciting features, and player engagement potential.
“Through this integration, we are continuing to elevate the gaming experience for players in a highly competitive market.”
The post Playson bolsters presence in Brazil with KTO partnership appeared first on Gaming and Gambling Industry in the Americas.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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