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Checkd Media launches new William Hill show ahead of Cheltenham Festival

Fast-growing iGaming business Checkd Media has produced a new exclusive weekly horse racing show, The Inside Track, for leading operator William Hill.
The new National Hunt racing review show is geared towards the 2023 Cheltenham Festival. Regular host Kate Tracey is joined on the panel every week by The Winners Enclosure’s racing analyst James Mackie and a special guest, with Sir AP McCoy, Andrew Thornton and Sam Twiston-Davies among early star pundits to provide their views.
The show, which is amplified across The Winners Enclosure’s social channels, includes the latest news and views ahead of Cheltenham. Available to watch through William Hill’s YouTube channel, it features a series of exclusive boosted bets between now and the Festival, which takes place on March 14 to 17, 2023.
The Inside Track follows on from the recent successful collaboration between Checkd Media and William Hill, No Tippy Tappy Football. Featuring former England manager Sam Allardyce and released across Checkd’s Footy Accumulators social channels, the World Cup-themed show produced some impressive results.
In total, it generated over 14 million social impressions and over 1.41 million video views, with content covering each round of the tournament for eight episodes in total. Footy Accumulators pushed bets on the back of opinion-based content from the show, with followers benefitting from boosted 18-1, 14-1 and 9-1 winners.
Will Tyrrell, Director of UK Media at Checkd Media, said: “The Inside Track is a show that’s packed with insight and tips and which aims to provide racing fans with all of the information they need to prepare for next year’s Cheltenham Festival.
“With guests of the calibre of Sir AP McCoy on board, we are sure that it will prove to be another big hit for our long-term operator partner William Hill, while also providing similar excellent KPIs to those achieved recently for No Tippy Tappy Football.”
Daryl West, Head of Sponsorship, Social and PR at William Hill, said: “We saw from the success of No Tippy Tappy Football how Checkd is able to bring together expert opinion, tips and insights around major sporting events and with that in mind, it’s fantastic to be able to launch The Inside Track.
“We had no hesitation in asking Checkd to produce the show and expect the content to prove very popular with racing enthusiasts as we get closer to the biggest event on the UK calendar.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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