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Gaming Americas Weekly Roundup – December 12-18

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Foxwoods Resort Casino has upgraded and migrated its retail and food and beverage (F&B) operations technology to Agilysys’ award-winning point-of-sale (POS) software solutions, which is part of the Agilysys Hospitality Cloud. The upgraded POS will empower Foxwoods Resort Casino to optimise Return on Experience (ROE) for guests and staff so they can achieve High Return Hospitality.
Konami Gaming Inc has been named a Gold Winner for outstanding digital media in this year’s MarCom Awards for its Konetic employee mobile app. Konetic was selected by a panel of creative industry professionals as a mobile app for business that exceeds a high standard of excellence and serves as an industry benchmark, from among a pool of 6000 entries across 43 countries.
Passport Technology, a global leader in innovative payment technology and customer engagement for the gaming industry, announced the selection of Passport’s Lush loyalty and rewards platform and Mira player enrollment kiosks by The Point Casino & Hotel (The Point Casino). This is Passport’s first expansion of loyalty solutions in the Pacific Northwest.
Sycuan Casino Resort has donated a total of $187,000 to 28 different charities during its 2022 Annual Holiday Gift Giving Ceremony. Each December, members of the Sycuan Tribal Council and leadership team individually select a charity to support on behalf of Sycuan. This year’s celebration marks Sycuan’s 16th Holiday Gift Giving Ceremony.
RCI Hospitality Holdings Inc announced closing on the acquisition of a four-story, 30,000 square-foot building in the heart of the downtown gaming district in historic Central City, CO, one of only three cities in the state where casino gambling is legal. The 130 Main Street location was acquired from the city for $2.4 million in cash.
The Massachusetts Gaming Commission has voted to award WynnBet’s Encore Boston Harbor with a Wagering Operator License. Following a presentation by representatives of Encore Boston Harbor (EBH) and a review of the application submitted by Wynn MA, the Massachusetts Gaming Commission voted unanimously to approve the first Category 1 sports wagering operator license in the Commonwealth of Massachusetts.
The Cordish Companies unveiled details for a $1.4 billion transformative mixed-use development in Petersburg, VA. Live! Gaming & Entertainment District will set a new standard for development in the Commonwealth, creating a world-class entertainment destination and mixed-use project with gaming that will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City.
Partnership
The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, has announced that Coca-Cola is returning as its Official Beverage Partner. As part of the partnership, Coca-Cola will be teaming up with Top Golf to provide an exclusive VIP activation.
Appointment
Bally’s Corporation announced that Kim Barker Lee has joined the company as Executive Vice President, Chief Legal Officer. In that capacity, Ms. Lee will oversee Bally’s legal and public affairs teams, supporting the Company’s global strategic initiatives. She brings more than 25 years of legal and business expertise to Bally’s.
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Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data
Gamanza Engage is proud to announce a strategic partnership with Astral Forest, a data analytics company dedicated to empowering companies through accessible, actionable insights. This alliance brings together Gamanza Engage’s advanced customer engagement tools and Astral Forest’s robust analytics capabilities, offering gaming operators a holistic and story-driven view of their business performance.
In today’s fast-paced gaming industry, data is more than just numbers: It’s a collection of thousands of stories waiting to be understood. Gamanza Engage helps operators create those stories through its marketing automation and gamification suite, while Astral Forest provides the lens to interpret and act on them. Through this upcoming service, clients will gain a smarter, more strategic approach to decision-making.
“Data only becomes meaningful when you understand the behaviors and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”
Operators will be able to seamlessly access Astral Forest’s analytics to supercharge the impact of Gamanza Engage’s tools. Instead of ramping up their own BI teams and infrastructure or relying on anecdotal opinions, clients can access advanced dashboards designed specifically for iGaming. From identifying high-performing engagement mechanics to understanding player behavior and retention funnels, Gamanza Engage and Astral Forest offer a ready-made, cost-effective solution tailored to the industry.
“Gamanza Engage’s CRM and gamification capabilities are already well recognized across the market as a powerful engagement tool.” said Stanisław Szostak, CEO of Astral Forest. “Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”
Gamanza Engage is not only known for its marketing innovation—it also places extraordinary value on data privacy and security and operates from Switzerland, a jurisdiction globally respected for its discretion, service quality, and data protection standards. This provides operators with the trust and peace of mind they need when managing their most valuable asset: player data.
With this strategic alliance, our customers across Europe, Africa, and Latin America will gain a powerful competitive edge—turning engagement into intelligence, and intelligence into action.
The post Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data appeared first on European Gaming Industry News.
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UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador

Leading betting platform Stake proudly announces that Ultimate Fighting Championship (“UFC”) Women’s Flyweight World Champion, Valentina Shevchenko, has signed on as a Global Ambassador for the brand.
One of the most iconic and celebrated athletes in combat sports, Shevchenko currently reigns as the UFC Flyweight World Champion and holds the coveted No. 1 spot in the UFC’s Women’s Pound-for-Pound rankings. A Muay Thai specialist from Kyrgyzstan, Shevchenko has dominated the MMA world since her UFC debut in 2015, and continues to build her legacy as one of the sport’s all-time greats. She will next defend her title on May 11 against top contender Manon Fiorot of France.
With this partnership, Shevchenko joins a championship roster of Stake ambassadors that includes UFC stars Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya.
Speaking on the partnership, Shevchenko said:
“Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together. We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”
The post UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador appeared first on European Gaming Industry News.
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PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout

Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.
The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.
These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.
The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.
Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”
Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”
The post PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout appeared first on European Gaming Industry News.
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