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FDJ Signs Agreement to Acquire ZEturf Group

La Française des Jeux (FDJ) has announced that it has signed an agreement to acquire the ZEturf group, which operates online horse-race betting as well as online sports betting under the ZEbet brand. This agreement follows FDJ’s announcement on 19 September 2022 that it had entered into exclusive negotiations with ZEturf.
“I’m delighted that we’ve signed an agreement to acquire the ZEturf group, a key player in online horse-race betting. With this transaction and the launch of our poker range, which together strengthen our growth prospects, FDJ is optimally positioned to become a major player in the French market for online games open to competition, while remaining true to our recreational, responsible and redistributive gaming model,” Stéphane Pallez, Chairwoman and CEO of FDJ Group, said.
“Twelve years after online betting was opened up to competition in France, the tie-up between the ZEturf group and FDJ Group’s online sports betting business marks a new stage in our development, bringing together the strengths of two complementary operators. It’s also an opportunity for our staff to bring their expertise to bear as part of a highly engaged, ambitious group and to benefit from the synergies created by this tie-up,” Emmanuel de Rohan-Chabot, founder of the ZEturf group, said.
Founded in 2001, the ZEturf group has around a hundred employees and generated nearly €50 million in revenue in 2021. The transaction puts the ZEturf group’s value at €175 million. Additional consideration may be paid depending on performance in 2023. The transaction will be accretive for the contribution margin of FDJ’s Sports Betting & Online Gaming BU from 2024.
It is expected to close in the second half of 2023, once the conditions precedent have been met, including approval by the French Competition Authority.
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TrueLayer to Acquire Zimpler, Creating a European Pay by Bank Powerhouse

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TrueLayer, Europe’s leading Pay by Bank network, today announced that it has signed an agreement to acquire Zimpler, the fastest growing Pay by Bank network in the Nordics. The acquisition will bring together two of Europe’s most innovative Pay by Bank providers, further strengthening TrueLayer as a formidable force in the European payments industry.
This acquisition marks a pivotal moment in the evolution of Pay by Bank across Europe. By expanding TrueLayer’s pan-European network and deep expertise in payment technology with Zimpler’s strong position in the Nordic market, TrueLayer will be uniquely positioned to further accelerate the shift from legacy card payments to smarter, faster, and more secure payments via Pay by Bank.
The acquisition is another clear step forward for TrueLayer in its mission to build a powerful alternative to legacy payments in Europe, fostering greater competition, innovation and value for businesses and their consumers.
With some of the highest adoption rates of account-to-account (A2A) payments anywhere in the world, the Nordic region has been a proving ground for Pay by Bank. By acquiring Zimpler, TrueLayer will have more than 20 million users and will add coverage across key markets such as Sweden, Finland, and will add additional A2A capabilities through the Swish payment rail integration. This significantly strengthens TrueLayer’s pan-European network, accelerating the shift to smarter, safer, and more cost-effective payments.
Founded in 2012 by Johan Friis and Kristofer Ekman Sinclair, Zimpler has grown rapidly to become a Pay by Bank leader in the Nordics. TrueLayer is proud to welcome Zimpler’s founders and shareholders on this journey – joining the likes of Stripe, Northzone, and Tiger Global in backing its mission to transform the way the world pays.
“I am excited to welcome the Zimpler team to TrueLayer,” said Francesco Simoneschi, Co-founder and CEO of TrueLayer. “We’ve long admired their progress, and we’re excited to add such an incredible group of builders and payment experts to the TrueLayer team We’re not just expanding our footprint in the Nordics – we’re combining talent, technology, and scale to accelerate Pay by Bank adoption across the continent, and further strengthening Pay by Bank as a force of disruption that is changing how the world pays.”
“Joining forces with TrueLayer is a fantastic opportunity to build the leading Pay by Bank provider in Europe” said Johan Strand, CEO of Zimpler. “TrueLayer has a proven track record of innovation and a powerful network. Our combined strengths will allow us to offer an even more compelling proposition to the market. Joining TrueLayer will enable us to reach new heights and drive the next wave of growth in the industry. At the same time, we remain firmly anchored in Sweden, with our local licence and expertise ensuring continuity for our customers.”
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SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE

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Sportradar Group AG (NASDAQ: SRAD) has been granted a gaming-related vendor license from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords Sportradar the opportunity to provide its products and services to licensed operators.
Sportradar looks forward to bringing its 20+ year expertise and proprietary sports technology to operators and clients in the region.
The post SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE appeared first on European Gaming Industry News.
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Winlandia launches dedicated bingo offering in the UK

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Winlandia, the online casino with a Nordic twist powered by SkillOnNet, has expanded its offering by launching bingo vertical to players in the UK and Sweden.
Following the launch, players can now enjoy a range of bingo games from Pragmatic Play, including 90-ball, 80-ball, 75-ball, 50-ball, 30-ball and Speed Bingo, as well as themed rooms, including Big Bass Bingo, Drop Pots, Boom Box and a dedicated Jackpot Room.
They can also take part in the provider’s flagship Bingo Blast format, including spin-offs like Snowball Blast, as well as its hugely popular Diamond Dazzle and just-launched Reels Room.
To super-charge the launch, Winlandia has partnered with Gambling.com and its flagship Whichbingo.co.uk, which will exclusively promote Winlandia Bingo to its audience for several weeks.
To support the launch of Winlandia Bingo, the operator is offering an exclusive welcome bonus together with WhichBingo, consisting of: 100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza. To support the launch of Winlandia Bingo, the operator is offering an exclusive welcome bonus together with WhichBingo, consisting of: 100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza,18+, GambleAware and T&C applies.
Christoffer Grönlund, Head of Affiliates at Winlandia, said: “This launch highlights our commitment to long-term affiliate partnerships and strengthens our collaboration with Gambling.com Group.”
“Pragmatic Play’s bingo suite allows us to bring the Winlandia experience to a wider audience while maintaining our Nordic character and focus on entertainment.
We’re proud of how our affiliate relationships continue to drive quality traffic and sustainable growth in key markets like the UK.”
Malcolm Farrimond, Head of Bingo at SkillOnNet, added: “It’s great to see Pragmatic Play Bingo now live on Winlandia in both the UK and Sweden. The product offers a strong mix of bingo games, including Big Bass Bingo, Bingo Blast and Drop Pots, with something to suit different types of players.
“We’re also pleased to launch Big Bass Bingo exclusively for UK players – a new room inspired by the popular slot title. It’s a well-rounded bingo offering that supports Winlandia’s focus on entertainment and variety, and we’re looking forward to seeing how players in both markets respond.”
Corina Tanasa, Account Manager at WhichBingo.co.uk, said: “At WhichBingo.co.uk and Gambling.com are delighted to support the exclusive launch of Winlandia’s new bingo product. We look forward to showcasing this exciting addition to the market and delivering an engaging experience to players. This collaboration marks an important step in bringing innovative bingo content to a wider audience”
The post Winlandia launches dedicated bingo offering in the UK appeared first on European Gaming Industry News.
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