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Jagex expands growth marketing team with new VP of Marketing
Leading UK game studio Jagex, publisher and developer of community-driven games, has announced it has hired Matt Saunders as its new Vice President of Marketing. He will oversee the marketing vision & strategy at Jagex linking data with creative thinking and Marketing technologies across Jagex’s portfolio of living games.
Matt Sanders is a marketing strategist with a strong background in analytics driven marketing. Vastly experienced in growing & managing high performing teams alongside running marketing for both new launches & live games, Matt is joining Jagex from Forte’s Games Business Unit. Prior to this, Matt has held director level positions in digital marketing at N3TWORK and Zynga.
In his new role at Jagex as Vice President of Marketing, Matt will oversee all aspects of marketing within Jagex, in particular those related to its world renowned RuneScape franchise. This will mean working with embedded Marketing Directors and their teams, studio leads, executive management and a core central marketing group covering Brand Ownership, Creative Services, Digital Marketing, CRM and marketing analytics. Implementing a new marketing vision for the company to see it grow to even greater heights.
Phil Mansell, Jagex CEO, said: “We are thrilled to have Matt join the team, where his extensive experience in marketing will help Jagex continue to grow. His expertise in marketing and user acquisition specifically means he will be playing a key role in the ongoing success of The RuneScape franchise, our third-party publishing arm Jagex Partners, and the recently acquired Pipeworks Studios. These are exciting times for Jagex and for every player who loves our games, and we look forward to spreading that message even further with Matt’s support”
Matt Saunders commented: “I am delighted to join Jagex as VP of Marketing. Pairing my data driven approach with the incredible creative talent at Jagex is an amazing opportunity and I look forward to making a significant impact in the continued growth and development of the company.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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