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The Worldwide Sports Betting Systems Industry is Expected to Reach $648.7 Billion in 2027
The “Global Sports Betting Systems Market Size, Trends And Growth Opportunity, By Platform ,By Sports Type ,By Region and Forecast to 2027.” report has been added to ResearchAndMarkets.com’s offering.
The Global Sports Betting Market was valued at US$260.5 billion in 2021 and it is expected to reach at US$648.7 billion in 2027 at a CAGR of 11.26% during forecast period 2022-2027.
A form of gambling known as sports betting involves making predictions about sporting events and placing bets on the results. Sports betting is involved in non-athletic events such reality show contests, political elections, and contests involving animals like horses, dogs, and illegal cockfighting. Football, American football, baseball, hockey, basketball, and auto racing are some of the sports that are most often bet on, both by amateur and professional bettors. Bookmakers are often used to place bets. These are businesses that are both online and physically located, like casinos or betting shops.
Market Drivers
The expansion of wireless connection and digital infrastructure are anticipated to fuel the market’s rate of expansion. The increasing prevalence of smartphones has influenced consumer behaviour, particularly in terms of sports betting. The way that consumers behave when it comes to sports betting has significantly changed. The market for sports betting will expand during the forecast period due to the growing popularity of social gaming and gambling apps.
Market Restraints
Stringent government regulations imposed on sports are the major market restraints that would slow the growth rate of the sports betting market, along with concern about illegal activities in the industry, which are anticipated to provide obstacles to the market throughout the projected period.
Market Segmentation
The global sports betting market segmented into platform and sport type. On the basis of platform it segmented into online and offline. On the basis of sport type it segmented into football, baseball, basketball, hockey, cricket, tennis, golf, boxing, horse riding, auto racing, and others.
Regional Analysis
The global sports betting market segmented into five regions North America, Europe, Latin America, Asia Pacific, Middle East and Africa. In terms of revenue throughout the projected period, Europe will dominate the sports betting market. This is a result of the region’s growing interest in sports betting. Due to the growing number of individuals who wager on sports events like football, cricket, hockey, and basketball in this region, Asia-Pacific is also expected to have the fastest rate of economic growth.
Key Players
Various key players are listed in this report such as 888 Holdings Plc., Bet 365 Group Ltd., GVC Holding plc., The Stars Group, Paddy Power Betfair plc., William Hill plc., Fortuna Entertainment Group, Betfred Ltd., mybet Holding, Hong Kong Jockey Club.
Key Question Addressed by the Report
- What are the Key Opportunities in Global Sports Betting Market?
- What will be the growth rate from 2022 to 2027?
- Which segment/region will have highest growth?
- What are the factors that will impact/drive the Market?
- What is the role of key players in the value chain?
- What is the competitive Landscape in the industry?
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Global Sports Betting Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Sports Betting Market, By Platform
5.1 Y-o-Y Growth Comparison, By Platform
5.2 Global Sports Betting Market Share Analysis, By Platform
5.3 Global Sports Betting Market Size and Forecast, By Platform
5.3.1 Online
5.3.2 Offline
6 Global Sports Betting Market, By Sport Type
6.1 Y-o-Y Growth Comparison, By Sport Type
6.2 Global Sports Betting Market Share Analysis, By Sport Type
6.3 Global Sports Betting Market Share Analysis, By Sport Type
6.3.1 Football
6.3.2 Baseball
6.3.3 Basketball
6.3.4 Hockey
6.3.5 Cricket
6.3.6 Tennis
6.3.7 Golf
6.3.8 Boxing
6.3.9 Horse Riding
6.3.10 Auto Racing
7 Global Sports Betting Market, By Region
7.1 Global Sports Betting Market Share Analysis, By Region
7.2 Global Sports Betting Market Share Analysis, By Region
8 North America Sports Betting Market Analysis and Forecast (2022-2027)
8.1 Introduction
8.2 North America Sports Betting Market Share Analysis, By Platform
8.3 North America Sports Betting Market Size and Forecast, By Sport Type
8.4 North America Sports Betting Market Size and Forecast, By Country
8.4.1 U.S
8.4.2 Canada
8.4.3 Mexico
9 Europe Sports Betting Market Analysis and Forecast (2022-2027)
9.1 Introduction
9.2 Europe Sports Betting Market Share Analysis, By Platform
9.3 Europe Sports Betting Market Size and Forecast, By Sport Type
9.4 Europe Sports Betting Market Size and Forecast, By Country
9.4.1 Germany
9.4.2 France
9.4.3 UK
9.4.4 Rest of Europe
10 Asia Pacific Sports Betting Market Analysis and Forecast (2022-2027)
10.1 Introduction
10.2 Asia Pacific Sports Betting Market Size and Forecast, By Platform
10.3 Asia Pacific Sports Betting Market Size and Forecast, By Sport Type
10.4 Asia Pacific Sports Betting Market Size and Forecast, By Country
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4. Rest of Asia Pacific
11 Latin America Sports Betting Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 Latin America Sports Betting Market Size and Forecast, By Platform
11.3 Latin America Sports Betting Market Size and Forecast, By Sport Type
11.4 Latin America Sports Betting Market Size and Forecast, By Country
11.4.1 Brazil
11.4.2. Rest of Latin America
12 Middle East Sports Betting Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Middle East Sports Betting Share Analysis, By Platform
12.3 Middle East Sports Betting Size and Forecast, By Sport Type
12.4 Middle East Sports Betting Market Size and Forecast, By Country
12.4.1. Saudi Arabia
12.4.2. UAE
12.4.3. Egypt
12.4.4. Kuwait
12.4.5. South Africa
13 Competitive Analysis
13.1 Competition Dashboard
13.2 Market share Analysis of Top Vendors
13.3 Key Development Strategies
14 Company Profiles
14.1 888 Holdings Plc.
14.1.1 Overview
14.1.2 Offerings
14.1.3 Key Financials
14.1.4 Business Segment & Geographic Overview
14.1.5 Key Market Development
14.1.6 Key Strategies
14.2 Bet 365 Group Ltd.
14.2.1 Overview
14.2.2 Offerings
14.2.3 Key Financials
14.2.4 Business Segment & Geographic Overview
14.2.5 Key Market Developments
14.2.6 Key Strategies
14.3 GVC Holding plc.
14.3.1 Overview
14.3.2 Offerings
14.3.3 Key Financials
14.3.4 Business Segment & Geographic Overview
14.3.5 Key Market Developments
14.3.6 Key Strategies
14.4 The Stars Group
14.4.1 Overview
14.4.2 Offerings
14.4.3 Key Financials
14.4.4 Business Segment & Geographic Overview
14.4.5 Key Market Developments
14.4.6 Key Strategies
14.5 Paddy Power Betfair Plc.
14.5.1 Overview
14.5.2 Offerings
14.5.3 Key Financials
14.5.4 Business Segment & Geographic Overview
14.5.5 Key Market Developments
14.5.6 Key Strategies
14.6 William Hill plc.
14.1 Overview
14.6.2 Offerings
14.6.3 Key Financials
14.6.4 Business Segment & Geographic Overview
14.6.5 Key Market Developments
14.6.6 Key Strategies
14.7 Fortuna Entertainment Group
14.7.1 Overview
14.7.2 Offerings
14.7.3 Key Financials
14.7.4 Business Segment & Geographic Overview
14.7.5 Key Market Developments
14.7.6 Key Strategies
14.8 Betfred Ltd.
14.8.1 Overview
14.8.2 Offerings
14.8.3 Key Financials
14.8.4 Business Segment & Geographic Overview
14.8.5 Key Market Developments
14.8.6 Key Strategies
14.9 mybet Holding
14.9.1 Overview
14.9.2 Offerings
14.9.3 Key Financials
14.9.4 Business Segment & Geographic Overview
14.9.5 Key Market Developments
14.9.6 Key Strategies
14.10 Hong Kong Jockey Club
14.10.1 Overview
14.10.2 Offerings
14.10.3 Key Financials
14.10.4 Business Segment & Geographic Overview
14.10.5 Key Market Developments
14.10.6 Key Strategies
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XGENIA Exits Beta: Debuts Enterprise AI Platform at SiGMA; Built Production-Quality Slot Game in Days
Reading Time: 3 minutes
XGENIA, the AI-native development platform, today announced the debut of its production-ready enterprise tier at SiGMA Central Europe in Rome. The company will showcase “Dark Alice”—a polished, playable slot game built entirely on XGENIA in a matter of days—demonstrating how AI-first architecture is collapsing development timelines from months to days while maintaining full creative control.
Industry professionals attending SiGMA Central Europe (Fiera Roma, November 3–6, 2025) are invited to Hall 2, Stand 2006 to play Dark Alice, experience XGENIA’s Dark AI security methodology featured in SiGMA World, and see live demos of the platform’s AI Workflows and other enterprise capabilities. Book a private 15-minute demo at xgenia.ai/book-a-demo.
“Six months ago, we had a vision. Today, we have a production platform that just built a polished slot game, end to end, in days,” said Mark Flores Martin, CEO of XGENIA. “That’s not incremental improvement—that’s a fundamental reset of what’s possible in game development. Studios shouldn’t spend months battling fragmented tools. With XGENIA, they build visually, ship faster, and keep full control.”
What XGENIA will debut at SiGMA:
Enterprise Tier with iGaming Package
Purpose-built for regulated markets and studio pipelines, XGENIA’s new Enterprise Tier delivers advanced controls and integrations tailored for iGaming operations. The iGaming Package includes production-ready game templates for slots, crash games, and more—eliminating repetitive setup tasks and accelerating prototyping and deployment timelines from months to days.
The production-ready platform delivers:
- Visual Development — Node-based TypeScript with full PixiJS and advanced camera controls
- AI Workflows — Vibe Coding, on-the-fly image editing, 200+ AI models and 1000s of integrations
- Professional Animation — Full Spine support for skeletal animation
- Instant Backend — One-click Supabase deployment
- Production Templates — Ready-to-use templates for slots, crash games, and more to accelerate prototyping
- iGaming Maths Engine — Dedicated nodes for RNG, reel strips, balance handling, state management, and result formatting
XGENIA combines the speed of turnkey deployment with the customisation of full development studios—enabling operators to prototype, test, and launch distinctive gaming experiences at a fraction of traditional timelines and costs.
The popular Free tier remains available to indie developers and small studios, with a Premium tier currently in development.
Beyond Gaming: AI-First Transformation for Any Business
While XGENIA powers next-generation game development, its visual, node-based architecture enables any business to become AI-first—not by bolting AI onto legacy processes, but by building AI workflows from the ground up.
“Most companies fail at AI transformation because they’re automating broken workflows,” said Martin. “That’s not AI-first—that’s a slightly faster version of the past.”
XGENIA’s platform reveals hidden bottlenecks in existing processes, allowing businesses to identify core vulnerabilities ripe for reinvention. By leveraging modern cloud platforms like Supabase and Vercel, companies eliminate traditional infrastructure headaches while building AI-native operations.
XGENIA’s four practical rules for AI-first operations:
- Mandate AI as the Default — Begin every task with an AI tool
- Make AI a Core Expectation — Position AI usage as essential across all functions
- Embed AI into Operations — Layer AI onto systems for data-driven decisions
- Declare AI a Strategic Priority — Reorient products around AI integration from the top down
“The same visual tools that let game developers create complex mechanics in days can help any business transform their operations,” Martin added. “We’re showing companies how to build AI-native infrastructure, using AI.”
“Dark Alice”: Proof at Production Quality
Visitors to Stand 2006 can play Dark Alice, a fully realized slot game demonstrating XGENIA’s end-to-end capabilities. Built in a matter of days using XGENIA’s slot template as a foundation, Dark Alice features hauntingly beautiful art direction, smooth Spine animations, and compelling bonus mechanics—all created using XGENIA’s visual, AI-assisted workflow.
It’s not a tech demo. It’s a game operators can imagine on their platforms.
Dark AI: Security That Evolves With Threats
XGENIA’s Dark AI—detailed in the company’s recent SiGMA World op-ed—goes beyond traditional penetration testing. This controlled “red-team” AI continuously stress-tests game logic, infrastructure, and operational workflows against emerging AI-driven threats, allowing platforms to self-harden and build evidence-based confidence for regulators and operators.
Unlike periodic security audits and penetration tests, Dark AI operates autonomously and continuously, providing real-time hardening against evolving attack vectors—including AI-powered social engineering, code injection, and exploitation of game maths vulnerabilities. The future of cybersecurity is AI versus AI. Live demos will be available at the booth.
From Private Reveal to Production in Six Months
In May 2025, XGENIA unveiled its vision at an exclusive event in Valletta, Malta: replace fragmented, legacy workflows with a unified, creator-first, AI-native platform.
After rapid, community-driven release cycles—including alpha testing, public beta launch in August 2025, and three complete engine rebuilds—the platform now exits beta as a stable, enterprise-grade solution for studios and operators.
XGENIA defines a new product category: AI-native, node-based visual development that fuses collaborative AI, professional 2D engines, iGaming-specific maths tooling and game templates, and instant backend deployment into one seamless canvas.
Experience XGENIA Live at SiGMA Central Europe, Rome
Where: Fiera Roma, Hall 2, Stand 2006
- Play “Dark Alice” — production-quality slot built in XGENIA in days
- Experience Dark AI — autonomous security testing in action
- See platform demos — visual node-based development, AI workflows, on-the-fly AI editing, instant deployment
- Explore game templates — slots, crash games, and rapid prototyping tools
The post XGENIA Exits Beta: Debuts Enterprise AI Platform at SiGMA; Built Production-Quality Slot Game in Days appeared first on European Gaming Industry News.
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MyEmpire Reborn: New Look, New Empires, New Features
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
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53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES
Reading Time: 2 minutes
Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, has today unveiled its landmark whitepaper, The State of PC Distribution. The report, based on an independent study of 306 game industry execs, reveals how Steam’s continued dominance of PC game distribution leaves developers fearing their over-reliance on the platform and exploring alternative channels.
For years, Steam has deservedly been synonymous with PC game distribution. A striking 72% of developers believe Steam operates as a monopoly, with more than half (53%) concerned about their overwhelming reliance on a single platform. With over 18,000 new titles hitting Steam in 2024, the dominant storefront is drowning in games, and this fierce competition fuels developers’ concerns for game distribution. Market saturation (35%), and the ever-present challenge of discoverability (33%) are cited as key challenges, although the rise of the free-to-play model (40%) was named as the number one concern.
In response, developers are diversifying their distribution channels, with a significant 48% utilising the Epic Games Store. E-stores (38%) and marketplaces (30%) are also key channels for PC distribution, offering avenues to sell Steam keys outside of Valve’s platform, and appreciated by a third of developers for their access to hard-to-reach markets. The report also dives deep into the often-misunderstood gray market, where discounted keys are resold from low-priced regions in marketplaces and e-stores. With 73% of developers concerned about players reselling keys, “The State of PC Distribution” Report details how studios can reap the perceived benefits of e-stores and marketplaces without falling victim to the gray market.
Vadim Andreev, CEO and Co-Founder of Rokky, said:
“With a growing prominence of e-stores and marketplaces, PC game distribution is more varied, vast, and complex than it has ever been. New opportunities are everywhere – as are pitfalls and challenges. And most of the old guard remain relevant. Understanding the nuances has never been more important, and so we created this report to highlight the trends that matter.”
Key Findings from “The State of PC Distribution”:
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Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%)
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Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform.
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Beyond Steam: 48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io.
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Marketplace Benefits: Developers relate marketplaces with benefits such as ease of use (45%), pricing control (35%), promotional support (33%) and international reach (31%).
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E-Store Benefits: Developers relate marketplaces with benefits such as ease of use (41%), pricing control (35%), promotional support (33%) and international reach (35%)
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Marketplace Concerns: Developers relate marketplaces with the gray market (24%), loss of control (22%), and loss of revenue (22%).
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E-Store Concerns: Developers relate e-stores with the gray market (23%), loss of control (23%), and loss of revenue (19%).
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Alternative distribution outlook: 75% of developers anticipate at least a 10% revenue uplift from using e-stores and marketplaces; 80% expect alternative channels to become a regular part of their distribution mix within five years.
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Defining the gray market: Only 22% believe the gray market is the concept of unauthorised reselling. For the majority of respondents (73%), the gray market is not a practice but a place. 24% perceive that marketplaces themselves are the gray market, 24% define it as e-stores, and 25% believe the gray market is a combination of both.
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Resale concerns: 73% of developers are concerned about players reselling keys.
The post 53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES appeared first on European Gaming Industry News.
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