Boomerang Partners is set to attend one of the industry’s most anticipated events, iGB L!VE 2025, in London on July 2-3. The brand will be represented by its stand, F50, which is open to everyone to learn about its products and explore mutually beneficial collaborations.

Anniversary of strategic partnership

The highlight of Boomerang’s participation in the event will be the celebration of the anniversary of its strategic partnership with the famous football club AC Milan. The announcement of the partnership quickly became one of the most talked-about stories in the industry. AC Milan legends, including Serginho and Massimo Ambrosini, have supported Boomerang at various industry events throughout the last year and held match ticket draws. In May, football icon Andrea Pirlo presented prizes to the winners of the Golden Boomerang Awards 2025 in 11 categories at San Siro.

Boomerang invites all iGB L!VE 2025 guests to visit stand F50 to join in the celebration in a unique atmosphere filled with surprises.

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Boomerang Arena – A space without limits

At iGB L!VE 2025, Boomerang Partners will unveil a new stand concept, the Boomerang Arena. The brand teasingly promises that no one has ever seen anything quite like this, so it’s better to drop by the booth to avoid regretting the missed opportunity. It will be a lively, vibrant, modern symbiosis of sport and affiliate technology innovation.

As the football world enters transfer season, Boomerang takes on the role of manager, assembling a Dream Team of its top partners. By visiting the F50 stand, you can sign a virtual contract to receive your card and become a “player”. Each partner contributes to the common cause and leads the team to victories.

The atmosphere at Boomerang Arena will be unique. Visitors will be treated to interactive exhibits, live football match streams, and creative animations. They will be able to compete in the Penalty Challenge with the grand prize of a trip to the Milan derby between AC Milan and Inter. More details soon!

Anton Eshtokin, Chief Marketing Officer of  Boomerang Partners, commented:

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“AC Milan is our strategic partner, and we are very pleased with the first year of our collaboration. It represents an effective symbiosis between sport and high technology, and has attracted well-deserved attention to our brand. We are confident that both AC Milan and Boomerang have many victories and high achievements ahead. Live without limits – that’s about us!”

Boomerang Partners invites all partners, media representatives, and the brand’s friends to celebrate the anniversary of its strategic partnership with AC Milan and experience the energy of football at the Boomerang stand F50.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Nothing compares to the thrill of spinning the slots — except, maybe, hitting a six-figure jackpot. One lucky RocketPlay winner recently turned an ordinary evening into an unforgettable moment, landing 150,000 EUR in a single spin.

With over 9,000 games from top providers and high ratings across review platforms, RocketPlay continues to be a trusted destination for players seeking both excitement and security.

We caught up with the lucky winner — who preferred to stay anonymous — and asked him to share his experience.

— When did you start playing on RocketPlay?
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— Do you remember your reaction to the big win?
Definitely. I had about 4,400 EUR in balance and was spinning at 30 EUR. Suddenly, the jackpot hit — I thought it was the Mini or Minor Jackpot. But when I looked again, I saw it was the Grand Jackpot — 150,000 EUR. It was around 10 PM — I had to double-check the screen, then woke up my wife and we celebrated with a shot of schnapps.

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— Do you follow any strategy?
I try to understand how each slot behaves — looking for patterns and changes. I have a good memory, and sometimes I notice sequences repeating. That helps me decide when to increase the bet, change the game, or stop playing.

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— Any advice for other players dreaming of a big win?
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Inspired? Discover RocketPlay — where 9 000+ games, big wins, and thrilling moments are always within reach. Your story could start with just one spin.

Black Cow Technology, the provider of advanced and flexible software tools to the global gambling sector, has named industry veteran Ernie Lafky as Chief Product Officer.

Lafky will have oversight of Black Cow’s transition to a gaming content provider with a focus on its pioneering Multiplayer solution.

Lafky is one of the most experienced product specialists in the industry, where, over a 20-year career, he has worked at some of the biggest providers in the business.

He joins Black Cow from IGT, where he was Senior Director of its PlayDigital Game Studios, having also held senior positions at the likes of GSN and PlayStudios.

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His career began with a stint at WagerWorks (later acquired by IGT), where he produced the first Wheel of Fortune online slot game.

He’s also led design teams at GSN and played a hands-on role developing popular social casino products at PlayStudios.

Most recently, he oversaw global online slot development at IGT PlayDigital, managing teams across four countries.

He brings all of this experience to Black Cow, which has emerged as a pioneer in multiplayer online gambling technology following the launch of its Multiplayer RGS.

This is the first truly transactional Multiplayer RGS with the capability to build multiplayer gameplay across any game format and facilitate any kind of interaction between players.

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This includes everything from slots and table games to crash, plinko, lottery, live dealer, bingo, team games and even non-gambling events.

Max Francis, Founder and CEO of Black Cow, said: “Ernie is one of the most experienced and respected product specialists in the industry, and I can’t think of a better person to fill the CPO role at Black Cow. 

“The industry is in the very early days of multiplayer, but with our powerful Multiplayer RGS and Ernie on board, we can continue to push technological boundaries and help our partners unlock the full potential the vertical has to offer.”

Ernie Lafky, Chief Product Officer at Black Cow, said: “Joining Black Cow as CPO is a dream come true. This role brings together everything I’ve learned in iGaming and social casino over two decades. 

“Since I started in this industry, I have wanted to create online multiplayer slot games. And now Black Cow and its talented engineering team have invited me to bring this new vertical to market. 

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“Multiplayer games will bring a new level of engagement and entertainment to our players, and Black Cow provides the technology needed to deliver this at scale.”

Tony Plaskow, Commercial Director at Black Cow, added: “I’d like to take this opportunity to welcome Ernie to the Black Cow team as we look to establish ourselves as a leader in the multiplayer space. 

“Our Multiplayer RGS is unrivalled in its flexibility, capability and power, and we look forward to supporting operators and suppliers as they further explore the vertical.”