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New Infront Bettor Service Offers Top-tier Sports Rights and Data to Betting Operators Worldwide

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Infront has entered the betting space with the launch of its dedicated Infront Bettor service, which brings together the organisation’s expertise and experience in media rights with a highly desirable content portfolio for betting operators globally.

A total of 30 rights holders and federations – including the English Football League (EFL), Turkish Super Lig, the Coupe de France and Infront’s historic pedigree of ice hockey rights – are included in the offering. The acquired rights cover over 18,000 hours of content per year covering over 20,000 events from 30 countries over the next three years.

Infront has significant media rights partnerships with a global portfolio of top-tier sports properties including Lega Serie A, the English Premier League, the Olympic Games, the IIHF Ice Hockey World Championship and the Champions Hockey League (CHL). The organisation is renowned for its decades-long expertise as a purveyor of high-quality marketing services, media rights distribution, sponsorship activations and cutting-edge media productions. Sports betting operators can expect a high level of service provision from Infront Bettor, whose offering will reflect the brand’s core values of innovation and quality.

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Infront launches the Infront Bettor division with agreements across content and sponsorship with over 20 bookmakers. The content agreements include 24/7 round the clock technical support on the dedicated video platform used to distribute the low latency stream to all clients. With current progressed sales conversations, the Infront team is expecting to secure contracts with a broader client base before the end of the year. The integration of the platform includes a mapping solution that makes booking, data integration and broadcasting content easy. The Infront team has ambitious plans to drive a sophisticated layer of analytics to demonstrate the return on investment for all clients.

“We see real potential in providing this new Infront Bettor service for betting operators which, as a result, will improve fans’ experience of watching sport. Not only does this new team diversify Infront’s business further, but it will help combine our media and technological expertise to unlock additional revenue streams for our many stakeholders. It also highlights how we are able to leverage the best technology to provide the highest quality service for our clients, while also using the experience we have from decades in the media rights business to deliver the best-quality service to new stakeholders,” Infront VP of Media, Betting & Technology Amikam Kranz said.

“We want to launch products that increase engagement, utilise Infront’s experience working with broadcasters and, ultimately, use that to improve the offering available to betting operators. Linking with the Infront sponsorship team and its deep relationships with sportsbooks for sponsorship has already provided us with a great synergy, as we enter the market with Infront Bettor,” Chris Catling, Head of Infront Bettor service, said.

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BLAST and GamingMalta announce multi-year partnership including a state-of-the-art studio and hub of esports activity on the island

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Competitive entertainment company BLAST and GamingMalta, an independent non-profit foundation set up by the Government of Malta, are proud to announce a transformative three-year partnership. The partnership will see Malta become a premier destination for world-class esports events and innovation, with BLAST debuting in Malta with the BLAST Premier Bounty S2 in August 2025.

The partnership will initially host nine major international esports tournaments in Malta, featuring some of the most prestigious competitions from BLAST’s global calendar, including the BLAST Premier and BLAST Slam circuits. In addition to these headline events, BLAST will establish a permanent esports broadcasting facility equipped with cutting edge technology that will span over 1,000m2 hosting Tier 1 esports tournaments and an office presence on the island, creating a dedicated team and infrastructure to support content production, operations, and long-term engagement in the region.

As part of the collaboration, GamingMalta will also benefit from global visibility across all BLAST Premier and BLAST Slam broadcasts, with millions of fans tuning in around the world. Beyond tournaments and exposure, the partnership also underscores a shared commitment to community development and education.

BLAST will support GamingMalta’s mission by investing in local esports initiatives, forging connections with universities and grassroots organisations, and helping create meaningful career opportunities for Maltese players, content creators, and aspiring professionals within the gaming industry.

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Together, BLAST and GamingMalta will position Malta as a global esports destination, leveraging high-profile events to attract international teams, fans, and media coverage. The initiative is also expected to generate significant economic benefits through increased tourism, hospitality demand, and international business.

Silvio Schembri, Minister for the Economy, Enterprise & Strategic Projects for Malta, added: “This partnership with BLAST – a premier global esports entertainment company – aligns perfectly with the Government of Malta’s Vision 2050, which places digital innovation, youth engagement, and the creative economy at the heart of our national strategy. It reflects our ongoing commitment to positioning Malta as a hub for future-facing industries, while also creating real opportunities for our young people through education, careers, and international exposure. By investing in strategic collaborations like this, we continue to build an economy that is innovative, resilient, and globally relevant.”

Robbie Douek, CEO of BLAST, said: “Our partnership with GamingMalta makes a major milestone for BLAST having secured a multi year partnership to elevate esports and gaming in Malta. We are excited to bring live output, a new studio and competitive entertainment to the island.”

Ivan Filletti CEO of GamingMalta remarked “At GamingMalta, we are committed to nurturing every level of the gaming ecosystem – from grassroots to global. This multi-year partnership with BLAST is a bold step forward in our relentless journey to continue establishing Malta as a world-class esports hub. We will continue to champion our ‘Home of Gaming Excellence’ vision by delivering top-tier events and creating new opportunities for the next generation of esports talent.”

The BLAST Premier Bounty S2 features 32 teams from across the Counter-Strike scene battling for a spot at our LAN finals and a slice of the $500,000 USD prize pool. The innovative Bounty format allows teams to select their opponents and utilize wager mechanics to raise the stakes and chase riches.

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Clarion Gaming wins accolades at prestigious events industry awards

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Clarion Gaming celebrated ‘double gold’ at the AEO Excellence Awards widely recognised as the Oscars for the events industry.

Held at London’s Grosvenor House Hotel which has hosted royalty, dignitaries and business leaders for nearly a century, the Awards saw World Gaming Week, comprising ICE and iGB Affiliate Barcelona judged Best International Show (Europe) with Clarion Gaming receiving the accolade of ‘Organiser Team of the Year’ a category which was judged across every industry sector and jurisdiction.

Reflecting on the illustrious Awards which showcase the very best that the events industry has to offer, Clarion Gaming Managing Director, Stuart Hunter said: “It’s a fantastic achievement to win Gold across two incredibly competitive categories and to be recognised by the judging panel which was drawn from across the events industry ecosystem.

“I can’t think of another team anywhere in the event’s space that’s risen to the huge challenge of moving three market leading and established shows to two different countries over the course of 18-months.

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“Taking ICE and iGB Affiliate to Barcelona has opened-up so many opportunities for the entire industry supply chain and we have the same aspirations for iGB L!VE which opens in London in July following its relocation from Amsterdam.”

He added: “The philosophy which is embedded in the Clarion Gaming DNA is to always work alongside our customers, understand their business needs and use the power of our brands to help meet their objectives irrespective of their size.

“By embracing this approach, our commitment to being industry partners empowers us to make bold decisions and achieve even greater outcomes for our customers.”

The post Clarion Gaming wins accolades at prestigious events industry awards appeared first on European Gaming Industry News.

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Allaster Gair confirmed as Bacta’s Director of Communications

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UK trade association Bacta has announced the appointment of Allaster Gair to the position of Director of Communications, effective 7th July.

Gair, who replaces Executive Director George McGregor who announced in March that he would be stepping down from Bacta joins from global advisory consultancy the DGA Group where he spent 5-years most recently as Senior Associate.

Looking ahead to driving the trade association’s communications programme he stated: “I’m absolutely thrilled to be joining Bacta at such a pivotal time for the industry. It represents a sector with deep roots in local economies, and I’m looking forward to proactively championing its value and telling its story.”

He noted: “The key challenge is changing outdated perceptions and I’ll be working hard to ensure stakeholders understand the modern, responsible nature of the industry and how it strongly contributes both economically and socially.

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“The sector needs to clearly and consistently influence opinion, build trust, and inform policy in what is a complex landscape. I see huge potential to go on the front foot and tell the sector’s positive stories. In particular I’m keen to highlight its beneficial impact, commitment to safer gambling, and its importance to the wider economy.”

Bacta’s outgoing President John Bollom said: “I am delighted to welcome Allaster who was without doubt the stand-out candidate.

“The comms challenges that we face are significant not least combatting the media onslaught that’s being directed at the Adult Gaming Sector and enhancing the ways in which Bacta engages with its members.

“I would like to place on the record my thanks to George McGregor who ends a 21-year association with Bacta.

“His knowledge and experience have been a great asset and he has been a source of wise counsel during what has been an extremely challenging period for the industry.“

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