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Gaming Americas Weekly Roundup – August 8-14

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Playmaker Capital has announced that it has acquired 100% of the digital assets of sports media publisher, JuanFutbol.

GameSquare Esports has scheduled its second-quarter 2022 financial results conference call with the investment community on Monday, August 29, 2022, at 8:00 am ET.

Sports betting entrepreneur Joey Levy and media mogul Jake Paul announced the creation of Betr, the first direct-to-consumer micro-betting focused sports betting company.

Novibet announced a new multi-year market access agreement with Caesars Entertainment, providing Novibet the opportunity to conduct online sports betting and iGaming operations in New Jersey.

Flutter Entertainment has provided independent research funding to the Responsible Gambling Council in Canada to support first-of-its-kind baseline research to inform global marketing and advertising standards in gambling for Operators and Regulators.

Table Trac has announced that it has signed an agreement to install the CasinoTrac management system at both the Bighorn Casino and the Longhorn Casino in Las Vegas, Nevada.

Barstool Sportsbook has announced plans to open the first physical sports betting facility at a NASCAR track.

New Partnerships

Evolv Technology has entered into a partnership with Hard Rock International. As per the deal, Evolv will support the casino’s mission to improve the overall customer experience at the Seminole Hard Rock in Hollywood, FL and in Tampa, FL by installing the company’s free flow, touchless security screening technology.

Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense. Betsson will feature on the lower back of the club’s shirt, with the deal running until the end of 2023. The brand’s logo will additionally be visible on the team’s women’s kit.

ODDSworks has finalised an agreement to bring Jumbo Technology’s unique and innovative casino-proven games to the North American market via its BETguard remote game Server.

U.S. Integrity has announced a comprehensive partnership with the Silver Reef Casino, which is preparing to launch its sportsbook in the state of Washington. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Silver Reef Casino and Lummi Tribal Gaming Agency.

Caesars Entertainment and the Eastern Band of Cherokee Indians announced their partnership in the development of Caesars Virginia, which officially breaks ground in Danville last week.

IGT has signed a multi-year contract with Nisqually Red Wind Casino in Washington State. Under the terms of the agreement, Nisqually Red Wind Casino in Olympia will leverage the award-winning IGT PlaySports platform, deploy IGT PlaySports betting kiosks and partner with the IGT trading advisory team.

WynnBet and SportsGrid announced a strategic programme sponsorship of the In-Game Live All Access Saturday edition. The WynnBet content sponsorship will include major sports betting coverage focused on college events, MLB, NBA, NHL and more.

New Appointments

Gaming Laboratories International (GLI) has announced the promotion of three client services staff to new positions. Patrick Cottingham is now Client Services Manager, and Jamie Garcia and Christos Karountzos are now Senior Account Executives.

BCLC’s Board of Directors announced that Pat Davis has been appointed BCLC’s President and CEO.

Light & Wonder Inc. has appointed Roxane Lukas as its Chief People Capability Officer (CPCO).

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CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot

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CryptoSlots.com, a leading crypto-only online casino launches its festive holiday promotion, “The 24 Spins of Christmas.” This unique bonus advent calendar is designed to spread cheer throughout December, offering players a new gift every week and a fresh chance to win every day until December 24th.

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Duelbits unveil Ivory Coast legend Salomon Kalou as Football Ambassador ahead of Africa Cup of Nations 2025

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Leading igaming operator Duelbits has today announced Ivory Coast & Chelsea legend Salomon Kalou as its latest Football Ambassador. Kalou, who won the Africa Cup of Nations (AFCON) with his country in 2015, will share his tips, insights and experience with Duelbits’ global customer base across the entire tournament.
During his playing career, the Ivorian who won 93 caps for his country, also won the Premier League and Champions League with Chelsea and had successful stints playing in Netherlands, France, Germany & Brazil. He joins an established list of partners with Duelbits that includes Professional Fighters League (PFL), Michael Bisping & Battle of the Beasts.
Salomon Kalou said of the partnership “I’m excited to be working with Duelbits for AFCON. This kind of partnership is a first for me so I’m enthusiastic to work with them as they look to connect with fans across Africa for what is sure to be a brilliant tournament.”
Jasper Hoekert, Chief Marketing Officer for Duelbits, echoed the sentiments “AFCON is a key event in the football calendar, and we’re thrilled to have a partner of Salomon’s stature as part of the team. He’ll provide our players with valuable insights and memorable content that is sure to enhance the football betting experience during the tournament.”
Alongside his punditry for SuperSport, Kalou will provide weekly blogs with AFCON betting insights, social media activations and work on exclusive giveaways with Duelbits as they ramp up their football output ahead of what promises to be a massive 2026.

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Strategic partnership: GKL opts for complete solution from adesso

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GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is taking the next major step in its digital transformation. The company has awarded the contract for its new lottery system to IT service provider adesso. In a Europe-wide tender process, adesso won out over international competitors with its comprehensive package of solutions.

At the heart of the partnership is the development and implementation of a completely new lottery system based on adesso’s own LotteryForce platform. The solution is complemented by a high-performance customer relationship management system based on Salesforce technology and secure, future-proof hosting on the adesso business cloud, operated in Germany. Ongoing IT operations will be handled by a specialised application management team from adesso.

The project volume amounts to around 32 million euros. The contract between the two partners will run for a period of 15 years.

Future-proof platform for a traditional lottery format

GKL Gemeinsame Klassenlotterie der Länder (A.ö.R.) is a lottery provider supported by all 16 German federal states, and is also the organiser of the NKL and SKL lotteries. Following the modernisation of its core technical system, GKL is repositioning its platform for the coming years with the aim of optimising processes, providing better support for sales partners and further developing the customer experience.

“In adesso, we have found a partner who understands our industry, knows our structures and has the technological expertise to deliver an integrated, end-to-end solution,” says Jörg Scheidhammer, CIO at GKL. “Not only does adesso offer the best technology, but it also provides a team that will support us holistically on our journey over the next 15 years.”

Setting a course for the lottery’s future

The first project phase will begin in January 2026. Going forward, sales partners are also set to benefit from the new platform. Innovative enhancements such as new game concepts will be integrated into the system, with initial concepts already in planning.

Marc Lorek, Vice President, Lottery Development, adesso SE, says: “The platform will be at the cutting edge of technology, while also setting new standards in terms of customer loyalty, performance and scalability.” Andreas Luckmann, Vice President, Lottery Consulting & Sales, adesso SE, adds: “This marks a whole new beginning for GKL and a flagship project for us. It will see us establishing ourselves as a key strategic partner in the European lottery market.”

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