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Merkur to Participate in Entertainment Arena Expo 2022

Merkur is in preparations to participate in the 14th Entertainment Arena Expo (EAE) in Bucharest.
Being held from September 6 to 8 at the Romexpo Fair Ground in Romania’s capital city, Bucharest, EAE 2022 will have a major exhibitor presence from MERKUR. On booth 306, the German gaming giant will indeed “entertain” with a strong presence of its top jackpots, cabinets and new games; backed up by the presence of cash handling experts GeWeTe and next-generation payment options from Merkur eSOLUTIONS.
Bucharest in Romania has been the country’s capital city since 1862 and, through its long history, has been known as both the “City of Joy” and the “Paris of the East”. It is also the centre of the country’s gaming industry where both casinos, gaming arcade premises and venues in the sports betting and gastronomy sectors are hugely popular.
Romania has the largest number of slots in operation in east Europe, currently well over 70,000 machines. The Merkur brand has been active in Romania since 2004 and has a Group subsidiary company, Merkur Gaming Distribution, based in Bucharest and with Hannelore Fuica as its managing director and team leader.
Speaking ahead of EAE Ms Fuica confirmed her belief that the two most popular game types with Romanian players are Fruit games and, in recent years, Roulette. Already in both slot hall and sports betting operations throughout the country, the new MERKUR Roulette features stunning 3D graphics, a new animation of the roulette wheel itself and an enhanced speed of play.
This will be a significant highlight of Merlur’s EAE presentation, as will the new linked progressive jackpots Link Zone (shown in the Avantgarde Max Trio cabinet) and Solar Link (featured on the stylish Allegro Trio cabinet) plus the innovative MERKUR Mystery jackpot that will display on the Avante Trio cabinet that hosts a multiplicity of new multigame titles powered by the latest software and boasting a brand new player interface.
EAE’s ambition is to become internationally recognised as THE standout gaming show for the Eastern Europe and Balkan region, something on which Athanasios “Sakis” Isaakidis, Chief Executive, International commented: “We are all anticipating a really great EAE show in Bucharest.
And he added: “Romania is a significant and highly successful market for MERKUR and we are set to make a great representation of our history, experience and great products at EAE in Bucharest as we demonstrate, as the show’s title exemplifies, our commitment to gaming Entertainment across Romania, and beyond.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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