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Merkur Group UK to Fund YGAM’s Mindful Resilience Programme

Merkur Group UK has underlined its commitment to safer gambling by agreeing to support the latest phase of the Mindful Resilience Programme that is being pioneered by safer gambling charity YGAM.
The Mindful Resilience Programme is a pilot initiative which has been designed to enable health care professionals to access quality training on gambling and gaming harm in young people under the age of 25-years. Designed by psychologists and informed by academics, health professionals, and individuals with lived experience it has been endorsed by the Shadow Minister for Mental Health, Dr Rosena Alin-Khan MP, who described the programme as “pioneering”.
The aim is to ensure that risks surrounding gaming and gambling harm are identified and given increased priority by training health care professionals who are able to engage with young people and encourage them to get the help they might need. Currently being piloted the vision is to roll-out the programme more widely after extensive evaluation.
“We are delighted to be able to play a small part in helping to fund an initiative that directs resource into helping to address such an important part of the safer gambling narrative. Our 360 Program, which we launched in September 2020 is dedicated to ensuring that all of our 2,500 UK staff understand what we mean by safer gambling and equipping our consumer-facing colleagues with the information and practical skills required to turn a philosophy into a deliverable,” Sascha Blodau, General Manager of Merkur UK, said.
“We have a strong working relationship with YGAM not least through the City and Guilds assured training of our 250 venue managers which they delivered. As a business we feel strongly that Safer Gambling goes beyond just the connection that we have with our customers. Our view is that it should be a commitment that gambling entertainment businesses have with society at large. This training connects with the hearts and minds of health professionals, who have a powerful role to play in protecting young people and the vulnerable. We are delighted to play a small part in helping deliver this pilot programme,” he added.
“We’re delighted to receive this fantastic support and commitment from Merkur for the Mindful Resilience Programme. It is a crucially important programme in our portfolio and one that is attracting interest from the health sector. This support will help us continue to grow the initiative to increase its reach, profile and impact,” Ian Shanahan, YGAM’s Director Of Business Development and Fundraising, said.
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UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador

Leading betting platform Stake proudly announces that Ultimate Fighting Championship (“UFC”) Women’s Flyweight World Champion, Valentina Shevchenko, has signed on as a Global Ambassador for the brand.
One of the most iconic and celebrated athletes in combat sports, Shevchenko currently reigns as the UFC Flyweight World Champion and holds the coveted No. 1 spot in the UFC’s Women’s Pound-for-Pound rankings. A Muay Thai specialist from Kyrgyzstan, Shevchenko has dominated the MMA world since her UFC debut in 2015, and continues to build her legacy as one of the sport’s all-time greats. She will next defend her title on May 11 against top contender Manon Fiorot of France.
With this partnership, Shevchenko joins a championship roster of Stake ambassadors that includes UFC stars Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya.
Speaking on the partnership, Shevchenko said:
“Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together. We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”
The post UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador appeared first on European Gaming Industry News.
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PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout

Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.
The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.
These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.
The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.
Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”
Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”
The post PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout appeared first on European Gaming Industry News.
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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal. Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso.
Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.
Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format. By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12. Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’
The post HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL appeared first on European Gaming Industry News.
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