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Veikkaus Launches B2B Subsidiary “Fennica Gaming”

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The international business-to-business operations of Veikkaus’ subsidiary Fennica Gaming Ltd have been launched. The company engages in the provision of game services and products to corporate customers on international game development markets.

Timo Kiiskinen, Managing Director of Veikkaus’ new subsidiary Fennica Gaming and former SVP, New Business of Veikkaus Oy, is thrilled about the new company and the launch of the new business.

“The long and thorough preparations are now over, and we have launched the new business operations. We are living historic moments in our industry. The new company enables us to commercialize the gambling industry expertise that we have in Finland,” Timo Kiiskinen said.

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At the beginning of 2022, a new Lotteries Act was adopted in Finland, enabling Veikkaus to launch international B2B operations. This was a big step, also welcomed by the members of the board of the new company: Mr. Olli Sarekoski, President and CEO of Veikkaus Oy, Mr. Ari Aarnihuhta Veikkaus’ CIO, Ms. Regina Sippel, Veikkaus’ CFO, and Ms. Hanna Kyrki, General Counsel at Veikkaus.

Fennica Gaming has already signed its first business contract with Lotteries Entertainment Innovation Alliance (LEIA). The first gambling companies to adopt games by Fennica Gaming were the Norwegian company Norsk Tipping and Svenska Spel. The eInstants developed in Finland, Sinnatagger (The Tantrums), and Tuttifrutti (Fruttis) have been available on Norsk Tipping’s website since 20 April, Gullfeber (Northern Jack) from 26 April and Fugleflokken (Chirpamore) from 2 May. In Sweden, players have had access to Nokkapokka (Chirpamore) since 25 April.

“Norsk Tipping has followed the development of eInstants at Veikkaus with keen interest over many years. We are building up a new portfolio of games in an entertainment category we call Yezz, and the games from Fennica with innovative game play, modern Scandinavian design and interesting game logic are an important addition to this portfolio. This initiative supports our endeavours to encourage our players to adopt games involving lower risks of generating problematic player behaviour. It is, as such, also one of Norsk Tipping’s many effective measures to promote responsible gaming,” Hans Erland Ringsvold, Head of Gaming Operations of Norsk Tipping, said.

“We are working passionately to develop our customers’ game business through high-quality gaming content, reliable solutions, and responsible player understanding. In our view, it is always important to think about the players. We are more than glad to help you find the best customer solution to develop your business,” Joni Hovi, SVP of Fennica Gaming, said.

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WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV

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Ta ‘Xbiex, Malta, September 2025: The Wildz Group is pleased to announce an impressive new addition to its flagship Wildz platform: Video-On-Demand product Wildz TV.

Wildz TV is a rich content offering that takes into account the popularity of Video On Demand (VOD). The service delivers rich media entertainment created by guest presenters that enhances the iGaming user experience within the sportsbook and online casino verticals.

As the first Wildz Group brand to provide a full sportsbook offering that accompanies its popular online casino within the same platform, Wildz  is the ideal space to boost the enjoyment even more by introducing VOD content. Aligning with the brand’s ‘GET MORE’ payoff line, this complete entertainment suite provides streaming, live chat and 24/7 customer support, setting the bar high for one-stop leisure gaming.

Embracing the trend

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VOD content is sweeping the globe as the preferred option chosen by customers seeking to make the most of their leisure activities, allowing them exclusive access to content suited to their tastes (Netflix, Amazon Prime Video and Disney+ being notable examples). According to Markets dot com, in 2023 the VOD market size was valued at USD 146.6 billion, and it’s forecast to balloon to USD 270.3 billion by 2028, with a CAGR of 13%. It made sense to the Wildz team that this trend will inevitably dominate gambling entertainment, too, leading to the creation of a VOD tier of video action in Wildz TV.

Wildz hosts the phenomenal team at Gämblerscast to showcase how this works. They’re renowned for their razor-sharp commentary and insights. Viewers can enjoy Gämblerscast episodes, explore dedicated Gämblers Picks for selected sports and even dip into the Gämblers Favourite Slots.

About Gämblerscast

The collective at Gämblerscast has been amassing a growing following of enthusiasts on Twitch, YouTube and TikTok. As gambling enthusiasts, they know exactly how to create content that appeals to players, including insights, observations, humour and plenty of fun. This winning combination makes them a great fit as the first-ever team to be hosted on Wildz.

The added value of VOD

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Players get the opportunity to access exclusive content for a modest premium, content that’s designed to match their interests. While Hulu and Paramount+ (for example) cater to mass markets, sites such as Wildz TV can provide niche content.

Contained behind a paywall, VOD entertainment is perfect for gambling as it underscores the importance of providing access to content according to Responsible Gaming principles and guidelines. Better yet, this source of revenue for entertainers offers a more sustainable form of entertainment that allows others to explore their creativity, too.

Jani Koskinen, Chief Marketing Officer at Wildz Group, says, “VOD is the way forward for gambling platforms seeking to acquire, entertain, engage, and retain players. We’ve seen a great impact from hosting the Gämblerscast team and premium sports events, and we anticipate quality engagement as we explore the benefits of offering rich and exclusive media to our customers. Welcome to the future of iGaming entertainment!”

Wildz TV is yet another reason players are moving to Wildz and sticking around for more quality gambling entertainment.

The post WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV appeared first on European Gaming Industry News.

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Adidas Arena Set to Welcome the 2026 Six Invitational

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Ubisoft and BLAST are thrilled to announce that the 2026 Six Invitational, the biggest event in the BLAST R6 calendar, will take place at the Adidas Arena in northern Paris for the very first time.

Reopened in 2023 following major renovations, this state-of-the-art venue has quickly become one of Paris’s premier destinations for sport and entertainment. Designed with fan experience in mind, the Adidas Arena regularly hosts top-tier basketball games, concerts, and cultural events, and was a key stage during the Paris 2024 Olympic and Paralympic Games.

With cutting-edge broadcast capabilities, spacious backstage areas for players, and infrastructure built for live streaming and large-scale digital productions, the Adidas Arena is also positioning itself as one of the most esports-friendly venues in Europe.

“The Six Invitational is not just a tournament, it’s a celebration of the Rainbow Six community,” said Robbie Douek, CEO of BLAST. “Bringing the event to Adidas Arena allows us to create an unforgettable experience for players and fans in one of Europe’s most exciting venues.”

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“Hosting the Six Invitational 2026 in Paris, at the Adidas Arena, is a milestone for Ubisoft and for French esports,” said François-Xavier Deniele, VP, Esports & Competitive Gaming, Ubisoft. “France has become a leading hub for competitive gaming, and bringing Rainbow Six’s biggest event here highlights our commitment to the community.”

About the Tournament

The Six Invitational will span three distinct phases, each crafted to deliver intense competition and compelling narratives.

  • Phase 1: Group Stage20 qualified teams will be divided into four groups of five. Each team will face the others in Best-of-3 matches. The top four teams from each group will advance.

  • Phase 2: Playoffs16 teams will enter a double-elimination bracket, with all matches played in Best-of-3 format. Teams knocked to the lower bracket will have one final lifeline to stay in the competition. By the end of this phase, only six teams will remain.

  • Phase 3: FinalsThe final six teams will battle in front of a live Parisian crowd at the Adidas Arena. Across two days of Best-of-3 matches, the field will narrow to the last two contenders, who will face off in a Best-of-5 Grand Final to crown the world champion.

Ticket Information

Tickets for the Six Invitational 2026 will go on sale this week. Ticket categories include the ELITE Merchandise Bundle (€300), Carré Or, and multiple standard categories ranging from €75 to €175 (3-day passes), with 1-day passes starting from €30.

The post Adidas Arena Set to Welcome the 2026 Six Invitational appeared first on European Gaming Industry News.

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Betandyou supports the Legends Charity Game in Lisbon

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Betandyou is proud to announce its support for Legends Charity Game, a spectacular charity football match taking place at the iconic José Alvalade Stadium, bringing together over 50,000 fans in the stands and millions more watching online and on TV across the globe.

This is more than just a match, it’s a historic meeting of football legends. The pitch will host some of the greatest names in football history, including Kaká, Roberto Carlos, Carles Puyol, Del Piero, John Terry, Michael Owen, Petr Čech, and many others. Led by Peter Schmeichel and Diego Lugano, the World Legends will face the Portugal Legends, delivering a once-in-a-lifetime football spectacle.

But the true goal is charity. The event aims to raise over €1,000,000 to support children and families in Ukraine, Portugal, and around the world. Every goal scored, every cheer from the stands, and every contribution will help transform lives.

As a proud donor of the tournament, Winandyou contributed €10000, reinforcing its commitment to unity, support, and social responsibility. For us, it is not only about creating opportunities within the betting and affiliate industry, but also about making a meaningful difference where it matters most.

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“We are proud to support such a significant event. The Legends Charity Game brings millions of people together and proves that sport has the power to change the world. For Betandyou, this is a chance to contribute to a greater cause and support those in need,” CEO of the company stated.

The Legends Charity Game is more than football. It’s a game where legends of the past help shape a brighter future.

The post Betandyou supports the Legends Charity Game in Lisbon appeared first on European Gaming Industry News.

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