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Gaming Americas Weekly Roundup – April 4-10

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Rush Street Interactive has become the first US-based online casino and sports betting company to receive RG Check iGaming Accreditation from the Responsible Gambling Council (RGC) for its BetRivers.com and PlaySugarHouse.com sites.

International Center for Responsible Gaming (ICRG) has announced that it has received a $250,000 grant from MGM Resorts International in support of the organisation’s research and education on gambling disorder and responsible gambling.

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Quickspin has received a supplier license from the Alcohol and Gaming Commission of Ontario. The slot specialist is now allowed to provide titles such as Big Bad Wolf Megaways and Golden Glyph 1 & 2 to players in the province.

Spectrum Gaming Capital announced that they are the Main Track Host for the upcoming iGaming NEXT conference in NYC on Thursday and Friday, May 12-13, 2022.

Microgaming has entered the newly regulated Ontario market. The leading online content aggregator has launched a whopping 300+ exclusive games to the market, including both new and legendary online slots.

BetMGM has launched its online sports betting and iGaming platforms in Ontario. Ontario is BetMGM’s first international market and the 23rd overall in which a BetMGM product is available.

Esports Entertainment Group has successfully completed the “soft play” phase and launched its VIE.gg betting platform in New Jersey.

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Evolution has announced that it has gone live with an extensive set of online casino services for multiple operators in the new, regulated online gaming market in the Canadian province of Ontario.

JCM Global has installed 30 DSS CUBES from its Digital Signage Solutions collection at Grand Casino Hotel and Resort in Shawnee, Oklahoma.

Caleta Gaming has received license approval to offer its content in the Bahamas. This new license awarded is a huge step forward in Caleta’s efforts to expand its content distribution into new markets, especially in Latin America and the Caribbean.

GLI has again been named Best Laboratory in the SAGSE LatAm awards for the second year in a row.

Partnerships

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Game Play Network has announced that it has entered into a license agreement with High 5 Games.

Genius Sports Limited has agreed a ground-breaking new data tracking and video augmentation partnership with Liga MX franchise Club Necaxa.

FanDuel Group has announced that it has reached a first-of-its-kind multi-year agreement with TSN to introduce its leading sportsbook to Canadian sports fans.

Caesars Entertainment Inc. and New York Mets announced a multi-year partnership to make Caesars Sportsbook an Official Sports Betting Partner of the team.

Elys Game Technology Corp has announced that it has entered into definitive agreements with Lottomatica S.p.A.

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Acquisitions

Century Casinos Inc announced that it completed its previously announced acquisition of 50% of the membership interests in Smooth Bourbon LLC (PropCo) from Marnell Gaming for $95 million.

Intema Solutions Inc. announced the filing on SEDAR of the filing statement in connection with the acquisition of Livestream Gaming Ltd.

Appointment

Super Group (SGHC) Limited has appointed Lisa A. Kampf as Vice President of Investor Relations. Lisa joins Super Group from Ambac Financial Group, where she served as Managing Director, Investor Relations.

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MightyTips teams up with HeyBaji to elevate the game

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MightyTips has joined forces with fast-growing online platform HeyBaji to increase user engagement, drive qualified traffic, and enhance visibility for both parties.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Partnering with HeyBaji reflects MightyTips’ ongoing commitment to connect players with trusted, high-quality gaming platforms. We’re excited to support their growth through our collaboration.”

HeyBaji offers high-quality sports betting and live casino action, featuring games such as Baccarat, Roulette, Andar Bahar, Fan Tan, Sic Bo, and Dragon Tiger, hosted by live dealers.

Under the management of VB Digital N.V., and regulated by the Curacao Gaming Commission, HeyBaji operates with the highest standards of integrity, data security, and responsible gaming. The platform is supported by a dedicated 24/7 customer service.

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Masum, Marketing Executive at HeyBaji, said: “Working with MightyTips has been a rewarding experience for HeyBaji. Their team consistently demonstrates professionalism, transparency, and a deep understanding of affiliate marketing. They’ve helped amplify HeyBaji’s presence by driving quality traffic and delivering players who truly engage with our platform.

MightyTips doesn’t just promote, they partner with purpose. Their commitment to performance and long-term growth aligns perfectly with HeyBaji’s mission to deliver top-tier gaming experiences. We look forward to scaling new heights together.”

This cooperation will further strengthen HeyBaji’s brand visibility across key markets while also enhancing the MightyTips network with another reputable operator.

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BETER Adds eTennis to ESportsBattle Tournaments

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BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has added eTennis disciplines to its flagship ESportsBattle series.

This makes BETER the first supplier to introduce a fast-paced eTennis format to the market, enabling operators to stand out with a truly unique product, provided with live streams, real-time data, and hyper-accurate odds.

The new discipline follows Grand Slam rules and consists of three sets. BETER is initially offering around 400 events per month, each lasting approximately 40 minutes, with competitions held daily from 07:00 to 15:30 CET. The supplier also plans to scale up to 2,200 monthly events by the end of the year, featuring various match formats across two concurrent 24/7 streams.

What truly sets eTennis apart is that bettors engage with real-world superstars rather than generic avatars. Familiar faces include Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Gaël Monfils, Casper Ruud, Alex de Minaur, and more. This roster is curated based on sportsbooks’ feedback to ensure immediate recognition and wide appeal.

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BETER’s exclusive ESportsBattle tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and now eTennis. With the addition of this latest discipline, BETER offers operators’ customers approximately 500,000 esports matches annually, with up to 50 markets per event. Operators benefit from a sustainable average margin of 7.5%. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER’s in-house Integrity team continuously monitors all events to ensure compliance with the highest standards of fair play.

Gal Ehrlich, CEO of BETER, said: “At BETER, we continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step.

“Interest in tennis is incredibly high among players, and this has led to a huge surge in demand among sportsbooks for an esports version of the game. We’re thrilled to now fill this gap in the market with a completely new offering. 

“The great thing about our eTennis is that it’s overseen by our Integrity team, ensuring a highly controlled environment and a close-to-zero risk of match-fixing — unlike real tennis, where suspicious betting alerts occur more frequently.”

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Adam Conway, General Manager of Esports Business Division at BETER, added: “Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments — especially given the rising demand among operators and bettors for fast, round-the-clock esports content.

“At BETER, we’re committed to offering the best esports product suite in the market. That’s why we’re not only launching a never-before-seen eTennis offering, but also aiming to exceed 500,000 esports events annually across all four disciplines — a scale unmatched in the industry.

“We look forward to seeing our partners benefit from these new eTennis tournaments.”

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Casino security expert Douglas Florence: AI can work with game logic to cause a threat to casinos

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“Game logic is the threat and that’s something AI can work with. If we are looking at Google Glass and any other ways people can put cameras in, say the side of their phones to lay them flat on a table, they can see marked cards, even if a deck is shuffled, if they turn it sideways like dealers do.

“Basically marked cards are like a bar code that changes on the side of the cards. They are printed that way. They get those decks into the casino.

“So AI can understand game logic very well, very quickly and requires sophistication. It can utilise sensory input, in our case a lot of it is video. They have cameras up their sleeves.

“So AI can make the whole concept of decision strategy more effective and when we look at electronic table games, you see electronic roulette, these games all have computers engaged.

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“Think about the very first computer crime we had in Vegas, going back to the early 90s. We had a team, 8 people who were able to break into a slot machine and the FBI called it a banana, a device that had an eprom on the end of it that goes into the motherboard. They were able to hack the machine, fix it to the eprom and change the outcome.

“They were hitting these multimillion dollar card giveaways and so on. What got them caught, because there were only eight people in their team, was they kept coming back to casinos in Jaguars and different vehicles, and the same people kept earning the same money. That’s what eventually got them caught. The guy went to prison. 

“So electronics and these machines today, they shield them.”

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