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Polygon Studios Announces Official Strategic Partnership with Poriverse

March 2nd, 2022, Polygon (formerly MATIC) – one of the leading blockchain ecosystems, along with their NFT and blockchain gaming arm, Polygon Studios, has just announced their strategic partnership with an NFT Game named Poriverse – the first NFT Game allows players to lend and trade NFT to earn more. This partnership is expected to open a new chapter for the NFT Game industry.
SINGAPORE, March 04, 2022 (GLOBE NEWSWIRE) — The NFT Game with play-to-earn (P2E) concept has soared in 2021 which has increased the numbers of crypto gamers around the world. However, this “gold rush” has posed new challenges for NFT Game players due to increasingly high initial investment which makes it hard for newbie gamers with low-budget to start. Poriverse provides an innovative solution to solve that problem effectively for creating more value to communities, by taking advantage of NFT and blockchain technology.
First time NFT Game players are allowed to put their NFTs for rent and lend NFTs among each other to earn more money. The cost of entry would be lowered for not only experienced crypto gamers, NFTs holders who want to diversify their portfolio, but also newcomers in the P2E market. PORI supports NFT renting technology, which ensures NFTs renting is fair and secure, eliminating the risk of losing ownership of for-rent NFTs. Users have to pay a rental fee at the negotiated price on the marketplace, yet all of the revenue generated by the rental NFT will belong to them.
Poriverse originated with NFTs system as Porian pieces and classes, which allows gamers to not only purchase but to strategically grow their own Porian NFTs. Winning opportunities are designed with fairness among gamers through random renting of unique Porians for higher value Porians breeding with a DAO-oriented lending protocol technology.
To assist in the promotion of their rental platform for NFT gaming assets, Poriverse has entered a partnership with Polygon Studios, Polygon’s NFT, metaverse, and gaming arm. Through this venture, Polygon Studios will help to highlight the benefits Poriverse is bringing to crypto gamers.
This lending mechanism creates an equal chance for NFT Game players to start their earning journey in this industry with an entry cost as low as $360. Furthermore, Poriverse would offer a game metaverse, in which different worlds could be created, designed, owned, and traded among players, world developers, game investors to unlock greater earning opportunities.
“We aim to create a game that brings sustainable benefits in both financial and entertainment. Once players enter Poriverse, they will experience the 3D high-interactive world with simple but fun gameplay. PORI is created with a straightforward principle: Community is the winner. All designed mechanics in our game are for every user to earn and win better, with a great amount of fairness. There are more unique mechanics and designs of the game which aim to empower users to make the most earning possible. Stay tuned with us to catch your winnings,” said Do Hoang Minh Quan CEO of Poriverse.
“We appreciate Poriverse’s endeavor to expand the opportunities for new players to join NFT games and earn, as well as their effort to create not only an earning game but also an enjoyable one. Together with Poriverse’s innovative and passionate team in blockchain and Game, we expect to bring NFT Game forwards,” said Sure Shivangi Pandey – Partner Success Lead at Polygon Studios.
About Poriverse
Poriverse is the first blockchain game platform that truly provides earning opportunities for anyone. Through renting NFTs technology, the cost of entry has been lowered for not only experienced crypto gamers, NFTs holders who want to diversify their portfolio, but also newcomers in P2E. The market now is unlimited, to users and investors. Poriverse originated with a special NFTs system as Porian pieces and classes, which allows gamers to not only purchase but to strategically grow their own Porian NFTs. Winning opportunities are designed with fairness among gamers through random renting of unique Porians for higher value Porians breeding. Furthermore, Poriverse offers a game metaverse, in which different worlds could be created, designed, owned, and traded among players, world developers, game investors to open greater earnings. The team has 15+ years of experience in developing games, ecosystems, brand platforms, and 8+ years in blockchain.
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About Polygon Studios
Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT industry and bridging the gap between Web 2 and Web 3 through investment, marketing, and developer support. The Polygon Studios ecosystem comprises highly loved games and NFT projects like OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon District, Cometh, and Decentral Games. If you’re a game developer, builder, or NFT creator looking to join the Polygon Studios ecosystem, get started here.
Media Contact:
[email protected] – Ms. Linh Dinh
https://www.globenewswire.com/NewsRoom/AttachmentNg/cdbe2907-7a02-4beb-9070-d46a55ef4e3c
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Soft2Bet shortlisted for 8 honours at 2025 WIG Diversity Awards

Soft2Bet, a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators, has been shortlisted in eight headline categories at the 2025 Women in Gaming (WIG) Diversity & Inclusion Awards, scheduled for 5 June at London’s Savoy Hotel. The WIG Diversity & Inclusion Awards honour outstanding contributions across areas such as innovation, inclusive culture, community impact, and business leadership within the global gaming sector. This recognition follows a year of high performance results, new deals, new brand launches, platform, MEGA product growth, and leadership recognition, underscoring Soft2Bet’s dual strength as a technology provider and an employer of choice.
Shortlisted categories
- B2B Excellence (Company)
- Best Diverse Place to Work
- Community Engagement
- Company of the Year (Supplier)
- Great Place to Work
- Innovator
- Leader of the Year and Positive Role Model of the Year (Supplier) – CMO at Soft2Bet
“These nominations are a powerful endorsement of our teams, our strategic leadership, industry impact, and our unwavering commitment to excellence in key European markets where our brands and products consistently deliver top-tier performance,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet.
The shortlisting for Best Diverse Place to Work and Great Place to Work reflects the company’s internal progress: women now occupy 60% of leadership roles and team members from nine nationalities contribute to product development and strategy through initiatives like the Culture Squad and the Make a Difference platform.
Over the past year, Soft2Bet doubled its EBITDA, secured licenses in Ontario, Sweden, Romania, Spain, etc., announced new brands, new sponsorships on highly competitive markets, such as as Nordics and Ontario, and prepared for its first U.S. launch in New Jersey, bringing its total to 19 licenses across 12 jurisdictions.
Soft2Bet being shortlisted as B2B excellence is reflected in a robust portfolio of 13 consumer brands and industry recognition for both our proprietary platform and standout products such as MEGA, which continue to redefine engagement and innovation in regulated markets.
Earlier in 2025, Soft2Bet earned three titles at the European – Global Banking & Finance / Sustainability & ESG Awards, recognising Soft2Bet’s ongoing pursuit of innovation, its focus on delivering exceptional customer value, its strong AML measures, and overall commitment to compliance standards and sustainability across key European markets.
The post Soft2Bet shortlisted for 8 honours at 2025 WIG Diversity Awards appeared first on European Gaming Industry News.
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Key Insights on the Spanish Regulated iGaming Market

Spain’s regulated iGaming market is no longer the wild frontier it once was. Having opened its doors in 2011, it stands today as a mature, established landscape within Europe’s online betting ecosystem. But maturity doesn’t mean stagnation. As we look to the future, the Spanish market presents a compelling narrative: a story of adaptation, innovation, and the pursuit of growth within a framework of tightening regulations.
As Borja Imbergamo, Head of Growth & Strategy at Betbrothers, an affiliate platform guiding users to safe operators, observes, “Spain’s maturity means operators and affiliates like us need a much more nuanced strategy. The focus shifts from pure acquisition mode to building sustainable value within the regulated framework, ensuring players have access to secure and reliable options.”
For industry insiders – operators, suppliers, and keen-eyed investors – understanding the dynamics of risk and reward in Spain is not just beneficial. It’s essential for navigating the future successfully.
The Steady Pulse of a Billion-Euro Market
The key metrics of the Spanish iGaming market remain strong. Gross Gaming Revenue (GGR) consistently averages around, and often exceeds, the €1 billion annual mark. While the explosive double-digit growth spikes of the early years have naturally slowed down, the Dirección General de Ordenación del Juego (DGOJ) figures paint a picture of steady expansion.
Borja Imbergamo points out, “We definitely see the momentum reflected in user search trends. While the market isn’t seeing exponential jumps, there’s consistent interest, especially when major sporting events or innovative products launch. Our role is to channel that interest towards DGOJ-licensed operators who offer a secure betting experience.”
The internal dynamics, however, tell a story of shifting balance. For years, sports betting was the undisputed champion, fueled by Spain’s passionate football culture. Now, the online casino segment has decisively stepped into the spotlight, often capturing 45-50% or more of GGR share, becoming the market’s primary engine, while sports betting remains a heavyweight around 40-45%. Poker and bingo maintain smaller, stable shares.
Where Opportunity Knocks
Despite its established nature, Spain offers promising ground for strategic growth, fueled by high digital penetration and savvy consumers.
“The Spanish player is digitally adept,” notes Borja Imbergamo. “They expect seamless mobile experiences and trustworthy platforms. Operators investing in excellent UX and integrating convenient, secure payments are definitely resonating better.”
The real opportunity lies in product innovation. The restrictive marketing landscape has forced a strategic pivot towards player retention and maximizing lifetime value.
“With the old bonus-heavy acquisition model being restricted, the focus is on creating genuine, sustainable value,” Imbergamo adds, “From our perspective at Betbrothers.es, this means highlighting operators who excel in transparency, safety features, and fair play. That’s what builds the long-term trust crucial for retention in this regulated environment.”
Navigating the Shifting Competitive Landscape
The Spanish regulatory framework, while providing stability, presents ongoing difficulties. The advertising restrictions remain the most significant operational challenge, fundamentally reshaping marketing playbooks towards more nuanced, value-driven strategies.
Imbergamo, whose platform navigates these rules daily, states, “The Royal Decree undeniably changed the marketing landscape, increasing the importance of clear, compliant communication. Affiliates like us have an increased responsibility to provide accurate information about licensed operators. While challenging, the strong DGOJ focus on responsible gaming ultimately creates a safer, more trustworthy environment for players, which aligns perfectly with our core mission.”
Simultaneously, the DGOJ’s focus on player protection means responsible gaming is essential, potentially leading to future measures requiring adaptable systems. This isn’t just compliance. It’s trust-building in a fiercely competitive market where attracting genuinely new players is tough, making retention vital.
Strategy is King
Looking ahead, the Spanish iGaming market will reward strategic wisdom and a deep commitment to the player. Success will favour those who leverage technology not just for impressive personalized offers, but critically for enhancing player safety.
“Success depends on using technology smartly,” reflects Borja Imbergamo. “AI for personalisation is exciting, but its application in RG tools and ensuring transparent practices is more important for long-term success. Operators who genuinely invest here aren’t just complying. They’re building the trust that will define market leadership, and that’s a key factor we highlight for users.”
Fostering cross-vertical engagement and integrating diverse, secure payment options will also be crucial.
The Path Forward
Spain will undoubtedly remain a cornerstone of the regulated European iGaming market, a consistent billion-euro-plus opportunity. However, the path to success demands more than just presence. It requires operational excellence, smart technology adoption, and a commitment to compliance and player well-being. The future belongs to operators and affiliates who are agile, innovative, and prioritize responsible practices.
Ultimately, as Borja Imbergamo of Betbrothers.es concludes, “The Spanish market will develop through collaboration and a shared commitment to player safety and transparency. It requires providing safe environments, clear information through platforms like ours, and genuine entertainment value. That’s the sustainable path forward. It’s about creating a healthy ecosystem where informed players can engage confidently with licensed operators.”
In this mature yet dynamic arena, strategic depth and a player-first mentality, not just marketing muscle, will win the day.
The post Key Insights on the Spanish Regulated iGaming Market appeared first on European Gaming Industry News.
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28% of casual game installs from non-gaming publishers come from utility apps, Liftoff’s Casual Gaming Apps Report reveals

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report. The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games.
Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%.
Liftoff and Singular’s Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market.
Key findings from the report include:
Utility apps drive the most installs as advertisers look outside of gaming audiences
As the consumer app market share grows, more downloads come from outside the mobile game ecosystem, with utility apps being the main driver. In the sample, over half of the casual game installs from non-gaming apps are from utility and productivity apps (28%) and entertainment apps (25%). Photo apps and social media apps are similarly impactful, driving a combined 25% of installs from non-gaming apps, while health and fitness apps contribute the least at just 4%.
Hypercasual and hybrid puzzles revenue grows 240%
Following the success of apps like Twisted Tangle, Hexa Sort, and Block Jam 3D, games with simple yet addictive puzzle mechanics have captured the attention of casual game audiences. GameRefinery data reveals a huge increase in the US market share of these games within the top 500 grossing iOS titles, with market share surging collectively from $4.12 million in Q4 2023 to $13.99 million by Q4 2024.
Mobile game CPIs are 907% higher on iOS
From February 2024 to February 2025, the average cost per install (CPI) for casual games was $1.41 on iOS and $0.14 on Android. In contrast, strategy, RPG, and tabletop games exhibited a higher CPI on both platforms, likely due to their niche audiences. While CPI is lower on Android, iOS still delivers more than 2x D30 ROAS on most game genres.
Minigame events are on the rise in top-grossing titles
Events are an essential element of strategy for casual gaming apps, and nearly all event types saw higher adoption rates in 2024. Minigame events, in particular, continued to grow between Q1 and Q4 2024, increasing by 31%. ‘Thinking’ minigames that feature varied mechanics saw the highest adoption rates. The minigames gaining the most popularity include digging, physics-based, and board game-inspired minigames. Other growing trends include co-op partner missions, seasonal albums, and win-streak events.
Match 3 games are making a comeback
After a long period of market saturation dominated by existing giants in the genre, Match 3 games are showing signs of a revival. New releases like Royal Kingdom and Truck Star have consistently ranked among the category’s highest-grossing games in 2024.
“As always, mobile games advertising is the most competitive marketing challenge on the planet. CTR for casual games is significantly higher than most genres, which is a big positive: you get a chance to make your case. What you do with that opportunity, of course, is up to you.” John Koetsier, VP of Insights, Singular
“Casual gaming is a competitive market, but there’s plenty of growth potential for games willing to experiment and innovate. We’ve seen top games, including new releases and seasoned winners, rapidly scale their revenue by investing more in their live event strategies and monetization models. Finding what works is a process of trial and error, but having a partner with the newest insights into revenue drivers can make a huge difference.” Brendan Fraher, General Manager, GameRefinery
The post 28% of casual game installs from non-gaming publishers come from utility apps, Liftoff’s Casual Gaming Apps Report reveals appeared first on European Gaming Industry News.
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