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SOFTSWISS Founder Ivan Montik Turns 40 – Interview

SOFTSWISS Founder Ivan Montik turned 40 in January. He agreed to talk to us about this milestone in his life, about his career and his experience of managing a company.
You are the Founder of one of the most successful software gambling companies in the world, which now has more than 1,000 employees. Could you imagine something like this in your 20s and what key decisions led you to your current role?
I actually imagined something like this when I started SOFTSWISS as a small custom software development company in 2009. Growing it to 1,000 employees was not a coincidence but a result of the long-term strategy and hard work of many like-minded people. Without thinking big, you’ll never grow big. When we founded SOFTSWISS, it wasn’t just to make a living (although profit was an important goal) but to create a company that would stand out among the competition with its quality of services and become a well-known name on the market.
There were many decisions made on the way. Switching from custom software development to creating our own products was an important step, and of course entering the iGaming industry played a crucial role. We didn’t just create a quality software platform, but developed our own White Label Solution, a unique service at that time. It brought us our first clients, casino operators, and some of them became key players in the market and contributed greatly to our mutual success.
Integrating cryptocurrencies into our software was another important decision and a turning point in the history of SOFTSWISS. We were the first company to offer a Crypto Casino Solution to the market. Becoming a pioneer in crypto gaming, we took a special place in the industry and made it a large part of our current business.
Launching various microservices and developing them into separate brands was a series of right decisions, too. Now we have such successful products, as a game studio, game aggregator, affiliate system, and payment provider, all functioning as standalone solutions and contributing to the brand’s overall success.
Finally, partnering with people who have been beside me in good and bad times, working with me on the most challenging tasks and showing their trust has definitely helped to lead the company to where we are now.
You have mentioned many times in interviews that you have a degree in economics but not IT, nevertheless, you have managed to build one of the most innovative companies in the online gambling industry. In your experience, in order to create a successful and, most importantly, in-demand product, which background is more important?
Although economics and management were in focus during my university years, computer science and programming were also there. It’s been my long standing passion. When I was at school, I sold my piano to purchase my first computer and learn the basics of programming on my own. This passion played an important role in choosing what business to do and helped me make many useful contacts among technical gurus. However, to lead a company to success, it was more important to have a business vision. You need to have an understanding of how to organise people and establish effective working processes. The knowledge of economics and management is very helpful here, but it’s also about personal qualities, such as the ability to take risks, evaluate partnerships and pursue business ideas which you believe are worth pursuing.
What obstacles have you faced during the creation and development of SOFTSWISS? Tell us about the most difficult personal and professional challenges you have had to overcome.
Entering the iGaming market was a risky idea on its own, as our team had no prior experience in this area and we were almost unaware of how complex it was. The conclusion I made was that ignorance is bliss as it keeps us connected to real-time challenges and helps tackle problems fearlessly. I learned all aspects of the industry from scratch, from the principles and requirements of gambling jurisdictions to the technical details of casino payment processing, to the peculiarities of the local gaming markets and player preferencences. It was my biggest personal challenge, but acquiring this knowledge has made the most positive impact on business.
Another challenge I faced several times in the company’s history was managing partnerships. When you grow big and do successful business, you become very noticeable and people start thinking about how they can become part of your success. Some of them are really eager to contribute their knowledge and/or money and establish a fair and mutually beneficial relationship, but unfortunately that’s not always the case. Others just want to jump in and take advantage of the company without any real contribution. I’ve had several negative experiences with unscrupulous partners who have had a destructive impact on the business, but we managed to overcome it. In the end, it made all of us stronger and taught us to be more picky when it comes to investment and partnership offers.
Having achieved success, it is sometimes difficult to maintain the same rhythm and not be tempted to relax and reap the rewards of your work. Where do you find points of growth and motivation to develop yourself?
I have several sources of motivation that help me stay tuned. First of all, I follow the example of the outstanding people who have reached much bigger success than myself and still haven’t stopped climbing new heights. I’m talking about the leaders of such giants, as Amazon and Google, but there are also people in our industry who I admire. The desire to stay on top of the competition is a strong driving force. iGaming is a fast changing market with new strong players appearing every day and evolving trends. If we stop and relax, it won’t take them long to take our market share.
The responsibility for the people who work with us, supporting them in their career and providing growth opportunities is another strong driving force for me. They joined SOFTSWISS and shared our corporate goals to become part of the common success, and I’m not allowed to let them down.
Finally, my passion for innovation doesn’t let me stop at where we are. There are so many new areas to explore, both within the iGaming industry and outside of it, and so many new projects to investigate. With the opportunities I have now, I can’t help taking on new technological challenges and investing into innovation.
What was your approach as a manager towards driving SOFTSWISS to success? Tell us about your managerial principles and practises. Were there any surprising revelations over the several years of managing your own company?
My main approach is staying flexible in all situations. You can’t manage the company of 1,000 people the same way you did when there were just 10. When it all just started, I was interviewing each new candidate myself before making them the final job offer. It was extremely important for me that our employees shared my personal values, that we were on the same page. It hasn’t changed much and I’m still worried about sharing the corporate culture, but I already can’t interview each employee. So I make sure that the C-level management are the people I trust, and it’s their responsibility now to communicate the corporate culture to others.
I’m also a big supporter of the agile approach and at SOFTSWISS we try to organise our daily routine according to agile practices. From the very beginning, even before I knew what agile meant, I intuitively understood that people were our biggest asset and tried to empower each employee to take decisions and act quickly. Now, with over 1,000 employees and with our industry changing so quickly, I know it’s the only way to stay competitive. So I trust people and motivate them to take the responsibility by showing how unlimited their growth opportunities are. I noticed that when people get an opportunity to participate in the company’s profit, it’s a much better motivation than a high salary on its own. So we try to empower everyone to become part of the common success story.
Talking about the personal part of the subject, does managing such a company leave time for your personal life?
Finding a balance between work and life is just a myth, I think. It’s a never ending battle. However, practice makes perfect, and I think I found some tricks that help me combine both so that neither suffers too much. I used to have some difficulties with delegating responsibility, trying to accomplish all tasks on my own quickly rather than explaining it to somebody and facing unfulfilled expectations afterwards. I’ve worked on it and noticed that wise delegation saves so much time. I concentrate on the strategically important things now and let people I trust do other tasks.
Setting priorities is also important. For me, health is the top priority and sport is the only way to stay healthy. I do boxing and it keeps me sane both physically and mentally. Combined with the Russian sauna, it gives amazing results. Also, I never miss an opportunity to build new neural connections in my brain by learning something new. My latest achievement is snowboarding. Besides sports, time with family and friends is what makes me feel happy and complete.
Looking back on the four decades behind you, do you think you have become wiser and now make better decisions from both a managerial and a personal point of view?
I’ve definitely become wiser. Although I’m still demanding a lot from the people I work with, I’m less of a perfectionist today and I don’t expect it from my employees. As I said before, I’ve become more cautious in choosing partners and going into business relationships. Unfortunately, it’s the effect of some wrong decisions made in the past, but learning from my own mistakes is also an achievement. I still believe that it’s more important to take a risk and make a mistake than not to take a risk and miss a chance. So I can always forgive mistakes but I rarely forgive missed chances.
Finally, where to next? Has turning 40 changed anything? Do you feel just as energetic and motivated as before, looking for further ventures, or do you have other ambitions in mind?
I feel as motivated and energetic as I never did before. Life only starts at 40, doesn’t it? I have the experience, resources and people by my side to pursue new ventures. There are several exciting projects in the pipeline now, both for SOFTSWISS and outside of it. I’ll continue investing in innovation and supporting fresh ideas because this means investing in the future.
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Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium

Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.
The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.
Andrea Pirlo commented:
“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”
11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.
The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!.”.
The event offered more than just an award ceremony.
Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants. The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.
One of the highlights was a charity auction featuring unique prizes:
- Commemorative watch celebrating the club’s 2003/2004 season victory
- Custom-designed ball with Andrea Pirlo’s autograph
- Exclusive Pirlo lot – premium wine
- T-shirt signed by the team forward, Rafael Leão
All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development
Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”
The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.
The post Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium appeared first on European Gaming Industry News.
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History tells fans to expect goldmine of goals on last day of Prem season

Football fans can expect goals galore on the final day of the Premier League season, according to historical data.
The final round of top-flight matches – gameweek 38 – take place on Sunday with 10 games all kicking off at the same time.
It’s a big day for bookies with all 20 teams in action and the both teams to score (BTTS) accumulator is a popular bet for supporters on the final day as goals fly in at both ends.
And now stats compiled by UK sportsbook Midnite highlight the facts behind the last-day blow out.
Midnite looked at stats since the Premier League became a 20-team division in 1995-96 to compare gameweek 38 with the averages from gameweeks 1 to 37 and found:
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A 14.5% increase in goals per game
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A 10.7% increase games where both teams score
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A 7.3% increase in over 1.5 goals
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A 15.9% increase in over 2.5% goals
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A 30.1% increase in over 3.5 goals
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A 13.3% increase in home wins
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An 18.2% decrease in draws
A 15-year scoring streak
In 24 of the past 29 seasons – 82.8% – gameweek 38 has produced more goals than the average produced in previous gameweeks.
For the past 15 consecutive seasons, there have been more goals per game in the final gameweek than the goals per game stat throughout the season.
And for the past nine seasons, there have been more than three goals per game in gameweek 38.
This season so far, there’s been an average of 2.95 goals per game, so we would expect to see more than that in Gameweek 38.
The historical average tells us to expect a 14.5% increase – therefore a prediction of 3.38 goals per game on Sunday.
Last season saw a record 3.28 goals per game and was the first Premier League season to be higher than 3 goals per game.
In fact the last time we saw a top division of English Football have back-to-back seasons with more than 3 goals per game as an average was the 1966/1967 and 1967/1968 seasons.
We are unlikely to see that again as so far we have 1091 goals, to reach a season average of 3.00 we would need to see a total of 1,140 goals, so 49 goals would be needed on the final day, which would be 4.9 goals per game which would be highly unlikely.
The handbrakes are off
Midnite VP of Sportsbook Zach Amin said: “The last gameweek of the season often has a more open, unpredictable feel to it.
“A mixture of teams playing with the handbrake off and teams desperate for points to win the title, qualify for Europe or avoid relegation, usually makes for great entertainment.
“Although this season, the title and relegation are already sewn up, there’s still teams vying for European places and, as the historical data shows us, fans can look forward to goals galore.”
The post History tells fans to expect goldmine of goals on last day of Prem season appeared first on European Gaming Industry News.
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Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation

Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.
This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.
Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:
- Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
- Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
- Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
- User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
- Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.
“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”
The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.
Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation appeared first on European Gaming Industry News.
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