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Udinese Calcio, in partnership with Chiliz, the leading blockchain provider for the sports and entertainment industry, have announced that they will launch a $UDI Fan Token on the Socios.com app.

The $UDI Fan Token will provide I Bianconeri around the world with a tool to engage with and influence the club like never before, giving them the chance to enjoy special discounts and promotions, access exclusive content and earn unique prizes and rewards, from signed merchandise to VIP tickets and once-in-a-lifetime experiences.

In addition to this, for the first time ever, fans will be able to take part in decision-making processes by voting on polls through the Socios app to name club facilities, choose kit designs, squad numbers for new signings, celebration songs, inspirational messages and other fan-related topics.

As part of the partnership, Socios will have brand visibility on the training and the pre-match warm-up kits.

Alexandre Dreyfus, CEO of Socios.com, said: “Over its 120+ years of history, Udinese Calcio has built a rich legacy and nurtured a large fanbase across Italy. We are very happy to be partnering with them and excited to start working on new opportunities for their fans to connect with the team.”

“This partnership confirms our leadership in Italy, where seven of the 20 clubs currently taking part in the Lega Serie A, plus the National Team, are now partners to Socios. It also proves our commitment to continue expanding our footprint in this country, which has played a pivotal role in the development of our product and our brand.”

Magda Pozzo, Owner of Udinese Calcio said: “The philosophy of the Club always aims at reaching new standards and the engagement of our fans is an important challenge that we have prioritized. Therefore, we’re honored that Socios has recognized the ambition of our vision, allowing Udinese to become a part of the global roster already on the platform. This certifies the attractiveness of the Udinese brand, as well as the efforts of the Club for its fan base.”

The launching date of the $UDI Fan Token as well as the subject of the first poll will be announced soon.

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